Joico’s new JET program (Joico Education Technology) takes a page from the world of fun – and addictive –   interactive gaming.  The Joico JET program is dedicated to improving product knowledge at the first tier of influential product experts: retail sales professionals. When consumers decide what to buy the last person they consult, the one at the point of decision is the retail sales professional.

 The Joico JET platform builds effective product knowledge in retail sales professionals with highly effective, online training services. Designed as a fun and interactive, on-line learning platform, Joico JET is meant to encourage Joico education and training via engaging bite-sized learning modules designed to graduate Joico store employees, DSCs and educators through various product-focused learning modules easily accessible on-line, through either their home or office PC.

 “In our industry, it’s really a small group of influential product experts that affect almost all consumer purchase decisions. They’re the retail sales professionals at your favorite store, employees of the company that makes products you love, or the people whose livelihood depends on the quality of products they use every day,” says Angelia Polsinelli, Sr. Director of North American Education for Joico/ISO/Minardi, and spearhead for this new program. “When deciding what to buy, consumers want these trusted experts - armed with deep product knowledge that comes from effective training and first-hand experience - to guide them to the products that are best for them, and JET will help train and continuously support them to truly be these experts.”

 Users receive prizes for completing each training learning module, and daily active users are automatically submitted in quarterly grand prize drawings. With this simple yet engaging tool, members receive the benefit of becoming product experts, leading to better sales, as well as wealth of prizes and give-a-way incentives, just for learning about Joico products.

 Joico JET launches in March first to personnel at stores, and district sales consultants for BSG as well as Armstrong McCall, State Beauty, Peerless, Emiliani, Paramount and others. The program launches to National Accounts later in the summer.

 Contact Angelia Polsinelli at apolsinelli@jcoico.com