Wella Announces the Finalists of Wella Trend Vision Awards
This year’s awards centered around the Monochromatic trend, which is rooted in minimalism and intentional by design.
by Anne Moratto
Join Sam Villa and The Beyond Project to Empower Victims of Human Trafficking
Work alongside Sam Villa during CosmoProf in Las Vegas when you volunteer with The Beyond Project to help women impacted by human trafficking.
by Staff
August 1, 2021
2 min to read
Stylists use their skills every day to elevate people's self-concept. Now you can volunteer with a special event to help some of those who need your talents the most. On Saturday, August 28 during Cosmoprof North America Las Vegas, the Sam VillaCompany is partnering with The Beyond Project to provide makeovers and styling tutorials to the women of the Salvation Army’s Seeds of Hope—"Saving, Empowering, Educating and restoring DreamS to lives shattered by human trafficking."
Your Help Makes a Difference
Sam Villa will be donating blow dryers, flat irons and curling irons to the women. Volunteer stylists will refresh haircuts, do makeovers, and give styling tutorials using the donated tools so women can recreate the looks on their own for upcoming job interviews and everyday life.
“Hairdressers often engage with women coming out of difficult circumstances," explains Beth Carson, co-founder and president of Sam Villa. "The Beyond Project creates community volunteer efforts to address these needs sensitively and compassionately. We share the same values and commitment and are proud to utilize our voice and community to amplify the impact hairdressers make on people’s lives, especially women recovering from abuse.”
Volunteering Details
To volunteer your time and talent and work alongside Sam Villa, Ira Pope Sage and Marquetta Breslin, simply sign up here. Your application will include a background check and 15-minute basic trauma training.
When: Saturday, August 28, from 12pm-3pm;
Also Monday, August 30, 12pm-3pm for LGBTQIA+ youth and veterans facing homelessness
Where: The Salvation Army, 35 W Owens Avenue, Las Vegas, NV
More About the Beyond Project
The Beyond Project inspires and empowers lives by connecting beauty industry professionals to non-profit agencies to provide mobile beauty and wellness services to those most in need. Your hairdressing skills are always welcome and appreciated.
“Most victims of human trafficking were forced to look a certain way," says Rachel Hile, founder of The Beyond Project. "A new style helps them gain confidence and control of their lives, and it empowers them to forge a new identity.”
More In The Know
The Doux Launches Roblox Hair Salon Game Celebrating Textured Hair and Entrepreneurship
Haircare brand The Doux has launched “My Salon Empire,” a free-to-play salon management game on Roblox, helping the next generation celebrate the diversity of textured hair and explore salon entrepreneurship.
Premiere San Antonio Presented by SalonCentric Achieves Record-Breaking Success in Historic Partnership Year
The show reported 30% attendance growth. It felt that way. This event for the southwest professional beauty community had heart, spice, and something for everyone.
by Anne Moratto
House of Wella Los Angeles Brings Fall/Winter 2026 Trends to the Stage and Innovation to the Salon
Wella artists presented the Monochromatic trend movement, introduced new Pure Perfection color and Sebastian styling innovations, while the Wella team created interactive fun throughout Wella Studio in Los Angeles.
by Anne Moratto
The Industry Remembers and Mourns Educator and Artist Dominique LyVar
Dominique LyVar, an influential educator and artist, is remembered by those who loved him for his significant impact on the industry and contributions to the community.
by Angela Reich
Brad Johns Dies at 70: A Friend Remembers the Celebrated Celebrity Colorist
Known for his buttery blondes and a technique for highlighting hair with more precision that he called chunking, Brad Johns died on August 27. His friend and fellow colorist, David Stanko, shares thoughts on his talented colleague and close friend.
by Anne Moratto
Salon Today 2026 Technology Guide
As technology evolves at an accelerated rate, you want to make sure you have the best in your business toolkit to help you grow sales, motivate your team, communicate with your current and future clientele, and streamline your managerial tasks. The 2026 SALON TODAY Technology Solutions Guide is designed to help you navigate today's growing landscape of salon and spa technology. In this guide, you'll find a curated look at more than 50 of the latest software platforms, digital solutions, and innovative features to help you compare options and identify the best fit for your business.
Looking Inward: With Community at Its Heart, Davines Reinvents Its Pro Channel for North America
The Davines Edit reflects the brand’s passion for people and planet.
by Anne Moratto
RÜTE Wash Launches Shower Cap Designed for Crown Washing and Hair Extensions
RÜTE Wash introduces a shower cap designed specifically for crown washing, helping clients with hair extensions cleanse the scalp while protecting the lengths from water.
by Anne Moratto
Premiere San Antonio Returns as a Must-Attend Beauty Trade Show in the Southwest
Premiere San Antonio Presented by SalonCentric returns for its fourth edition August 30-31 at the Henry B. González Convention Center, delivering its biggest and boldest event to date.
by Anne Moratto
MODERN SALON Boot Camp Is Coming to Philadelphia
One-Day Personal and Professional Development Education Event for Beauty Professionals Set for October 25, 2026, at the Hilton Philadelphia City Avenue.
by Anne Moratto
Reddit Releases Its First Beauty-Specific Report: Conversations Around Beauty, Hair, Nail, and Skincare
According to the report, people are moving away from copy-paste trends and toward community, using real experiences to develop a sense of taste and beauty that reflects who they are.
by Anne Moratto
Entries Are Open for Wella Professionals’ Trend Vision Awards 2026
Hairstylists and barbers can showcase their creative and technical vision in two global categories with cash prizes and a chance to represent in Portugal.
by Anne Moratto
Black Beauty Roster Hosts Beauty Expo Presented by SalonCentric in NYC
The BBR Beauty Show featured a prominent speaker lineup including Lacy Redway, Karrueche Tran, Danessa Myricks, Chelley B., Sabrina Elba, Jessica Harris-Dupart, and more.
by Staff
Pro Beauty Pulse: A Monthly View of Industry Confidence
The Professional Beauty Association and Pivot Point team up to develop an ongoing study that measures the confidence of salon owners, stylists, school owners, and students.
by Stacey Soble
ASCP, ISPA and PBA Receive 2026 Power of Associations Award for Esthetics Licensure Compact
This shared recognition celebrates the strength of industry collaboration in advancing professional mobility.
by Stacey Soble
In Dubai, Clients Visit the Salon Every Week. Here’s What That Market Can Teach You
In Dubai, a salon visit isn’t an appointment. It’s a weekly routine, and clients can spend $800 to $1,400 a month on it, according to Gaurav Tripathi of MADI International. On October 6-8, 2026, the market behind those numbers opens its doors as Beautyworld Dubai marks its 30th edition at the Dubai World Trade Centre, bringing together distributors, brands, stylists and salon owners from all over the world.
Sponsored by BeautyWorld Dubai