MENU
SEARCHLast night at Lukaro Salon in Beverly Hills, Goldwell USA launched their new Elumenated Naturals Collection, 14 pre-balanced haircolor shades that offer clients and colorists the best of both worlds--full grey coverage and saturation of color ...
Goldwell's Rebecca Hiele, Lukaro's Rona O'Connor and O'Connor's "Dimensional Blonde" model.
Last night at Lukaro Salon in Beverly Hills, Goldwell USA launched their new Elumenated Naturals Collection, 14 pre-balanced haircolor shades that offer clients and colorists the best of both worlds--full grey coverage and saturation of color that comes with direct dyes plus the shine and reflection that clients crave. Offered in both Topchic and Colorance ranges, Goldwell illustrated the options for grey color service with their Grey to Gorgeous Collection, brought to life by Lukaro co-owner and master colorist Rona O'Connor. Two of O'Connor's clients and her husband, Luke O'Connor, co-owner of Lukaro and an in-demand celebrity stylist, modeled "After" looks created with Elumenated.
"It's very exciting for me to share this collection because not every grey coverage clients seeks the same thing," Rona says. "I'm going to show you a Dimensional Blonde that combines neutral and cool shades, a really gorgeous Fashion red and a warm brown Natural. The shades are very true to level and they deliver so quickly. Each color contains enough Natural to cover the grey without being dull or flat. In the past, I might have combined four different colors to get what I can get in one tube."
Goldwell National Artistic Director Rebecca Hiele says,"This new technology is unique in that a direct dye can live with an oxidative dye. Each shade delivers consistent results to blend away greys. It's especially great for less experienced colorists because they can achieve really vibrant, brilliant color in a single step."
The complete Grey to Gorgeous Service options include:
Back to Natural--Create natural tones with a woodgrain effect and brilliant shine for this warm brown style by incorporating state-of-the-art slicing and weaving techniques.
Dimensional Blonde--With natural coverage and exceptional shine, this look combines neutral and cool shades to add a glamorous touch of youth for all blondes by utilizing the brand's exclusive Intuitive Freehand Technique.
Fashion Red--Achieve a spectacular red with gorgeous color movement by using a combination of radiant red tones and the all new Goldwell Haircare Back-to-Back Technique.
Grey Beautifying--Enhance and contour the natural beauty of grey hair with soft reflections and luxurious shine thanks to the Micro Waves Technique for soft blending.
Grey Camouflage--Cover partial grey areas with this natural grey service, recommended for clients with up to 50% grey hair, using the all new Grey Blending Technique.
Pixelation--Ideal for those with more than 50% grey, this fresh, masculine look creates an undetectably natural shadowing effect by drawing upon the subtle Pixelation Technique.
Goldwell education supporting the launch will include video tutorials and education seminars and classes.
Learn more at www.goldwell.com
The BBR Beauty Show featured a prominent speaker lineup including Lacy Redway, Karrueche Tran, Danessa Myricks, Chelley B., Sabrina Elba, Jessica Harris-Dupart, and more.
The Professional Beauty Association and Pivot Point team up to develop an ongoing study that measures the confidence of salon owners, stylists, school owners, and students.
This shared recognition celebrates the strength of industry collaboration in advancing professional mobility.
In Dubai, a salon visit isn’t an appointment. It’s a weekly routine, and clients can spend $800 to $1,400 a month on it, according to Gaurav Tripathi of MADI International. On October 6-8, 2026, the market behind those numbers opens its doors as Beautyworld Dubai marks its 30th edition at the Dubai World Trade Centre, bringing together distributors, brands, stylists and salon owners from all over the world.
Sponsored by BeautyWorld Dubai
The Good Patch is a leading wearable wellness patch brand, offering wellness and skincare patches that support everyday needs including energy, sleep, relaxation and more.
Four publications for beauty industry professionals to enhance their leadership skills, financial awareness, professional growth, and joy!
Ulta Beauty has announced its partnership with Black Beauty Roster to launch the pilot of All Textures Certification (ATC). The new program is aimed at addressing gaps in education within the beauty industry and raising the level of skills and guest satisfaction for all.
Mireya Villarreal, founder of From Chair to Boss™, is bringing together beauty industry leaders for a new one-day educational event designed to help salon professionals strengthen the business side of their careers. From Chair to Boss Live! will take place September 28 at the Hilton Oak Brook Hills Resort & Conference Center in Oak Brook, Illinois.
Salon owner, tech founder, and educator Universe Walker will bring her signature workshop, The Art of Dry Cutting, to Brooklyn on July 20, offering stylists a chance to deepen their understanding of shape, movement, texture, and dry cutting.
As part of our ongoing commitment to sharing resources that help beauty professionals stay informed, we thought it was worth introducing our audience to The Chatter and the unique perspective it brings to industry conversations.
Celebrating 60 years in haircare, Dippity-Do is honoring its styling heritage with its Girls with Curls collection, a reimagined Light Hold Gelée inspired by the brand's original 1965 styling gel.
Covet & Mane has expanded its Pro Color System with the launch of Color Boost Drops, completing what the company says is the first professional color system engineered specifically for hair extensions.
The 2026 Beauty Changes Lives Legacy Award has been awarded to Sam Villa for his trailblazing contribution, advocacy and mentorship that has profoundly transformed and elevated the professional beauty industry.
CND is relaunching its SHELLAC system with a new CND Visible Light Lamp, updated packaging, and an expanded shade offering.
Curl Cult founder Janine Jarman, a hairstylist, salon owner, educator, and product creator, is opening a community investment round that gives hairdressers and clients the opportunity to own a stake in the company they helped grow.
The night honored the artists and collections shaping the future of professional beauty during PBA NAHA 2026.
The ultra-lightweight, handle-free dryer is designed to reduce wrist strain while delivering powerful performance behind the chair.
