
Wella Announces the Finalists of Wella Trend Vision Awards
This year’s awards centered around the Monochromatic trend, which is rooted in minimalism and intentional by design.
K18's Damage Shield Protective Conditioner provides conditioning protection against damage from UV rays, mechanical styling, and environmental aggressors for up to 3 days.

K18’s Damage Shield Protective Conditioner provides conditioning protection against damage from UV rays, mechanical styling, and environmental aggressors for up to three days.
Photo: K18
K18 introduces its newest product, Damage Shield Conditioner. The inception of this product stemmed from consumers requesting an option for days they were not using the K18 mask but still wanted to wash their hair. The conditioner provides protection against damage from UV rays, mechanical styling, and environmental aggressors for up to three days. These aggressors can cause breakage, frizz, and dull hair color.
Damage Shield’s light-weight formula contains no film-forming silicones or waxes to help maintain hair health and improve smoothness and shine. Its fortifying ceramide blend supports hair’s resilience and strength, while the K18PEPTIDE replenishes hair during washing.
Biotech-produced polysaccharide acts as a biomimetic shield to protect hair against pollution and environmental aggressors. Biotech and vegan-produced polysaccharide is inspired by microorganisms in French Polynesia, which create a natural shield to protect against the harsh environment. This biomimetic barrier weightlessly protects hair against pollution and environmental aggressors
Fortifying Ceramide Blend seals damage sites in the hair cuticle – smoothing and protecting hair from further damage.
Fortifying Ceramide Blend with unique, nanodispersion delivery system is drawn like a magnet to damage sites in the hair cuticle, sealing them to smooth, condition, and protect the hair from further damage.
K18PEPTIDE replenishes protein lost during washing, while the cuticle is still swollen, to fortify hair health and strength.
Vitamin E works against oxidative damage, which can fade color and cause breakage.
After shampooing with the pH maintenance shampoo, squeeze out excess water.
Apply a small amount from mid-lengths to ends.
Rinse thoroughly. For added conditioning, wait 1-3 minutes.
The Damage Shield protective conditioner can be used after the K18 mask for extra smoothness, softness, and detangling.
Shampoo (detox or pH maintenance shampoo) and towel-dry thoroughly.
Apply 1-3 pumps of K18 leave-in molecular repair hair mask.
Wait four minutes. Do not rinse out.
Apply a quarter-sized amount of Damage Shield protective conditioner from mid-lengths to ends.
Rinse thoroughly.
You do not need to re-apply the K18 mask.

This year’s awards centered around the Monochromatic trend, which is rooted in minimalism and intentional by design.
Haircare brand The Doux has launched “My Salon Empire,” a free-to-play salon management game on Roblox, helping the next generation celebrate the diversity of textured hair and explore salon entrepreneurship.

The show reported 30% attendance growth. It felt that way. This event for the southwest professional beauty community had heart, spice, and something for everyone.

Wella artists presented the Monochromatic trend movement, introduced new Pure Perfection color and Sebastian styling innovations, while the Wella team created interactive fun throughout Wella Studio in Los Angeles.

Dominique LyVar, an influential educator and artist, is remembered by those who loved him for his significant impact on the industry and contributions to the community.

Known for his buttery blondes and a technique for highlighting hair with more precision that he called chunking, Brad Johns died on August 27. His friend and fellow colorist, David Stanko, shares thoughts on his talented colleague and close friend.

As technology evolves at an accelerated rate, you want to make sure you have the best in your business toolkit to help you grow sales, motivate your team, communicate with your current and future clientele, and streamline your managerial tasks. The 2026 SALON TODAY Technology Solutions Guide is designed to help you navigate today's growing landscape of salon and spa technology. In this guide, you'll find a curated look at more than 50 of the latest software platforms, digital solutions, and innovative features to help you compare options and identify the best fit for your business.

The Davines Edit reflects the brand’s passion for people and planet.

RÜTE Wash introduces a shower cap designed specifically for crown washing, helping clients with hair extensions cleanse the scalp while protecting the lengths from water.

Premiere San Antonio Presented by SalonCentric returns for its fourth edition August 30-31 at the Henry B. González Convention Center, delivering its biggest and boldest event to date.

One-Day Personal and Professional Development Education Event for Beauty Professionals Set for October 25, 2026, at the Hilton Philadelphia City Avenue.

According to the report, people are moving away from copy-paste trends and toward community, using real experiences to develop a sense of taste and beauty that reflects who they are.

Hairstylists and barbers can showcase their creative and technical vision in two global categories with cash prizes and a chance to represent in Portugal.

The BBR Beauty Show featured a prominent speaker lineup including Lacy Redway, Karrueche Tran, Danessa Myricks, Chelley B., Sabrina Elba, Jessica Harris-Dupart, and more.

The Professional Beauty Association and Pivot Point team up to develop an ongoing study that measures the confidence of salon owners, stylists, school owners, and students.

This shared recognition celebrates the strength of industry collaboration in advancing professional mobility.

In Dubai, a salon visit isn’t an appointment. It’s a weekly routine, and clients can spend $800 to $1,400 a month on it, according to Gaurav Tripathi of MADI International. On October 6-8, 2026, the market behind those numbers opens its doors as Beautyworld Dubai marks its 30th edition at the Dubai World Trade Centre, bringing together distributors, brands, stylists and salon owners from all over the world.
Sponsored by BeautyWorld Dubai