Wella Announces the Finalists of Wella Trend Vision Awards
This year’s awards centered around the Monochromatic trend, which is rooted in minimalism and intentional by design.
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Kenra Launches New Care Line of Shampoos and Conditioners
The new collection are designed with pH balancing systems that provide solutions for various hair types and needs.
July 13, 2019
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Kenra Professional's new care line of shampoo and conditioner is here to help all hair types.
From brightening to frizz control, the collection is designed with pH balancing systems that provide solutions for various hair types and needs.
The line includes:
Brightening Collection: the Brightening Shampoo and Conditioner are designed to eliminate brassy tones to enhance blonde, gray and silver hair. This daily violet-toning collection features advanced brightening technology to increase brightness by 80% and increase manageability by up to 20%.
Frizz Control Collection: a two-part system, comprised of Frizz Control Shampoo and Conditioner that cleanses the cuticle to eliminate frizz and stubborn flyaways with 24-hour humidity resistance. This formula nourishes hair and is designed to increase moisture and manageability.
Strengthening Collection: made of Strengthening Shampoo and Conditioner that fortifies hair against daily aggressors, this anti-breakage collection is designed to reduce up to 99% of breakage for healthier hair after one use.
Moisturizing Collection: includes Moisturizing Shampoo and Conditioner that are designed to balance moisture for smooth, soft and shiny hair. This collection is designed to improve manageability by over 50% and is ideal for all hair types.
Color Maintenance Collection: this two-part system includes Color Maintenance Shampoo and Conditioner that are designed to lock in and protect color for long-lasting vibrancy and shine. The collection should maintain up to 67% of color between services and protect color for 35 washes.
Volumizing Collection: the Volumizing Shampoo and Conditioner are designed to create body, bounce and fullness for fine hair. The collection should increase volume up to 30% and extend life from stylers by up to 95%.
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