Kenra Professional recently unveiled their Be A Hero Today campaign – a charitable initiative that honors frontline workers making a difference in our communities. To celebrate these real-life heroes, the brand urges others to perform acts of kindness and give back to those who have helped throughout the COVID-19 pandemic.

Kenra Professional will be donating to the American Nurses Foundation throughout the month of June, and there's still time to lend your support! For the duration of the month, $1 from each 2 for $12 or 2 for $18 promotional purchase up to $25,000 will be donated from purchases made exclusively at Cosmoprof Beauty or Salon Centric.

In April, the brand kickstarted their contributions to the American Nurses Foundation by donating $1 from each purchase of the new Smoothing Spray and Platinum Pearl Detangler up to $25,000 throughout the month. Additonally, his campaign has been especially unique because for the first time, Kenra Professional worked with two women in the medical field, as opposed to professional models, for product marketing and in-store visuals.

"'Be a Hero Today' is about celebrating our frontline workers and supporting those who make a difference in their communities," says Matt Lowenthal, Vice President of Marketing for Kenra Professional. "More than ever, we have a responsibility to pitch in however we can and give back to those in need. We want to encourage people that any act of kindness, no matter the size, can make a difference in someone's life. This campaign is unique for us because it is the first time we are featuring everyday women on our brand visuals instead of professional models. We chose to do this to honor our frontline medical workers as heroes and give them the recognition they deserve."