Avlon Industries

has re-packaged its entire KeraCare line and has undergone a total facelift! Originally recognized in its white packaging with black and coral lettering, KeraCare has now transitioned into pearlized champagne and pearlized teal-colored packaging decorated with metallic gold and pastel colors with black lettering.

KeraCare old packaging

KeraCare new packaging!

Along with the new packaging, Avlon has upgraded most of their products with gentler detergents for the hair and scalp, ingredients that are more moisturizing to the hair, and revised preservatives, which are safer to the consumer. KeraCare products do not contain formaldehyde or its derivatives and now, most of their products do not contain sulfates, parabens, mineral oil, phthalates or petrolatum.

I tried out these products and there were a few that I really liked in particular:

The Dry & Itchy Scalp Shampoo and Conditioner: First thing I noticed was the sky blue colored shampoo! It matches the bottle! I used a generous amount of this product in my hair and it instantly started softening my hair. The trick is you have to use a good amount of it (about a half dollar size if you have long hair to your shoulders; less if you have shorter hair). If you use too little of this product you will not feel the entire conditioning effect the shampoo can offer. Right after shampooing, I used the conditioner, which helps rehydrate and rebuild hair fiber's outer structure to help minimize breakage. The conditioner is gentle enough be used on relaxed, permed, color-treated or natural hair.

Glossifier: If your clients are really suffering from dry scalp, dandruff, etc. pass them one of these. Tell them to apply this gel-like product to their scalp at least twice a week. It helps preserve the scalp's natural moisture balance, and it feels very soothing and cooling!




(From left to right) Dry and Itchy Shampoo, Conditioner, (Bottom)
                         Glossifier, (Top) Spot Itch Lotion

Hydrating Detangling Shampoo and Conditioner: Just like the Dry and Itchy scalp shampoo and conditioner, the shampoo for this collection matches its bottle and comes out gold! The same goes with this line-use a generous amount to get the full effect. The nice thing about the shampoo is it removes excess oils from hairs without stripping your hair. Both the shampoo and conditioner in this collection smell really good too! For the conditioner, (along with the Dry and Itchy Scalp,) comb through the conditioner and cover hair with a plastic cap for best results. Leave on hair for 15 to 20 minutes, then rinse.

Oil Sheen with Humidity Block (See product in top photo): This product can give your clients that natural-looking sheen they crave, ONLY if they don't use too much of this product. Otherwise, it's going to look greasy. However, if you go over your entire head for like 3 seconds with this spray, it leaves hair
soft and light. The Sheen contains a blend of olive oil, carrot oil and herbal extracts. Make sure to hold the can 10 to 12 inches away from your client's head and to spray evenly.

Silken Seal Liquid Sheen: Rather than spray this on the hair while its dry (which is what you do with the oil sheen) spray this on your client's hair while it's wet. It helps seal the hair's cuticle to prevent moisture loss, it combats humidity and it helps protect hair from ultraviolet light.

Silken Seal Blow-Drying Complex: Distribute about a dime size amount of this product in your clients' hair to also create sheen and shininess. Rather than the Liquid Sheen this is more syrupy and goes on hair a little heavier for extra moisture action.

Tune in next time for more product reviews!

--Lauren





Silken Seal Blow-Drying Complex
and Silken Seal Liquid Sheen