Keratherapy launches new Perfect Match Gray Root Concealer to extend haircolor services and retail opportunities. Perfect Match instantly and temporarily conceals gray roots, helping clients get the most out of their haircolor between salon visits. 

Michael Bell, Vice President of Sales in North America for Keratherapy says, “Perfect Match is a great salon retail item that meets an existing demand in the market. Haircolor generates the most revenue for salons and most clients are concerned with having gray regrowth between color services. Our entry into this growing haircolor category offers a high performing product at a significant price advantage.”

With a fast, easy, spray-on application, Perfect Match offers a more natural look when concealing gray, is water resistant and lasts until shampooed out. This temporary haircolor spray blends flawlessly to match most shades of haircolor. The easy to use application allows clients to target only the areas they need covered. A non-greasy lightweight formula simply washes out with shampoo and four haircolor shades, blonde, light brown, med/dark brown and black, guarantee a perfect match. A convenient counter display with three of each shade allows for effective retailing in the salon or spa.

For more information, visit keratherapy.com.