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by Anne Moratto
Keratin Complex Adds Industry Veteran to Leadership Team
Beth Vonville has joined the company as a vice president of sales.
by Staff
November 12, 2019
2 min to read
Keratin Complex has announced that Beth Vonville has joined the company as a vice president of sales. Vonville will be responsible for oversight of all aspects of Keratin Complex’s domestic sales and education programs.
Vonville is a seasoned beauty industry executive who brings over 20 years of experience working in the salon industry, in both manufacturing and distribution channels. She possesses a successful track record of uplifting brand performance through unique insights and tactics, strong leadership qualities, and a unique ability to develop innovative sales and education programs.
“It is an honor to join Keratin Complex at a time where there is so much excitement about the brand, particularly with the recent launch of KCMAX (the company’s newest, strongest, straightest smoothing treatment). Keratin Complex is synonymous with excellence, and I am impressed with its ability to provide a complete, full-service ‘keratin experience.’ Keratin Complex has always delivered superior healthy, strong, smooth hair results to salons, stylists, and of course their clients across the globe.” commented Vonville.
Most recently, Vonville served as the Senior Director of Domestic Sales at Brazilian Professionals, whose brands include Brazilian Blow Out and Brazilian Bond Builder. During her eight-year tenure at the company, Beth transformed the business, developing and leveraging strategic education initiatives to drive sales and expansion.
Keratin Complex President, Noah LeFevre, commented that “Beth has a proven track record of success in our core space that will pay both immediate and long-term dividends. I have complete confidence that Beth’s strategic vision will assist us in continuing the growth we have experienced over the course of the last couple of years.”
Vonville will begin with Keratin Complex on November 11, 2019.
ABOUT KERATIN COMPLEX
Keratin Complex, a leading full-service professional beauty manufacturer, was founded in 2007 and quickly gained national and international recognition thanks to its revolutionary keratin smoothing treatments. Keratin Complex realized that the key to creating an innovative treatment that was both gentle and effective lay in harnessing the power of keratin, an essential hair protein that delivers incredible benefits, all without breaking the bonds of the hair. Since its launch, Keratin Complex has introduced a number of ground-breaking products, including KCMAX – the company’s newest, strongest, straightest smoothing treatment yet.
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