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SEARCHWishing Keratin Complex a sweet 16th birthday! See how the brand is celebrating this milestone.
It's Keratin Complex's 16th birthday!
Courtesy of Keratin Complex
Sweet 16, indeed! It’s hard to believe that it has been 16 years sinceKeratin Complex took the salon professional industry by storm in 2007, when a group of industry innovators discovered a new way to care for and smooth hair by merging proven benefits of keratin science with cutting-edge technology. It’s time to celebrate the 16 years of amazing innovations and stellar achievements of Keratin Complex and gear up for the new products and even more advances to come.
What made this brand so special and unique? Keratin Complex made an indelible impact in the hairstyling community with its very first award-winning launch: Natural Keratin Smoothing Treatment (NKST). This is the innovation that started it all! Created as the ideal solution for clients seeking frizz control and smoother hair, NKST is the brand’s top-selling keratin smoothing treatment and offers lasting results for up to five months. The Signature Keratin-infused formula blocks humidity, repairs damage, increases manageability, adds shine, enhances color vibrancy, and reduces blow-dry time. No wonder it became such a must-have for salons, stylists and their clients.
The original NKSTB, the revolutionary first product in the Keratin Complex line.
Courtesy of Keratin Complex
Over the years, there have been so many milestones and launches to recognize. Since its inception, Keratin Complex has emerged as the leader in the professional smoothing category, providing a gamut of celebrated offerings – including in-salon hair treatments, keratin infused hair color, hair care, hair styling, and hair tools. It is truly one of the very few full-service professional companies in the industry today.
Keratin Complex's treatment systems help you give your clients ultra-smooth, frizz-free hair that lasts a long time.
Courtesy of Keratin Complex
“We invite you to join our Sweet 16 celebration as we recognize the benefits of our Signature Keratin from a business perspective and a hair result perspective,” stated Zoe Hyams, Senior Vice President of Marketing and Public Relations. “As a brand dedicated to empowering business builders, we are proud to have provided stylists with cutting-edge solutions and treatments that has helped beauty professionals transform their revenue while delivering stunning results to their clients. There are many reasons why NKSThas remained a leader, year after year, delivering superior results for all hair types. As we acknowledge these 16 years, we reflect on our heritage and remain steadfast in our commitment to supporting our clients’ growth and success. We thank you for continuing to support our brand and our team wishes everyone a Happy Sweet 16th and promise many more innovations to come.”
The Keratin Complex product portfolio has only become more robust since its launch and has continued to innovate and educate the salon professional industry around the globe. Some more recent milestones – and reasons to celebrate include:
Keratin Complex was acquired by Manidae Beauty. Since 2017, the breadth of product innovation that has occurred astounds with some of the following highlights….
All-new packaging rebranding
Launch of KCMAX, Keratin Complex’s strongest hair smoothing system that delivers ready-to-wear hair for up to three months
Launch of keratin-enhanced styling collection
Launch of KCSMOOTH, a maximum manageability keratin treatment
All-new turn-key keratin treatment system kits with new packaging launched
Brand launch nationwide at SalonCentric
Launch of KCTEXTURE, the first curly hair keratin treatment that requires no heat – a true innovation!
As if that weren’t enough, there’s even more excitement coming soon. This Spring, Keratin Complex will update one of their heritage treatments, EBO, and with this update will come a new name, KCEXPRESS. This is truly a game-changer - an innovative 15-minute in-salon color-locking treatment that stylists and clients will love. Keep your eyes peeled for all the details on this latest launch–as well as other groundbreaking technologies that are on the horizon.
This year’s awards centered around the Monochromatic trend, which is rooted in minimalism and intentional by design.
Haircare brand The Doux has launched “My Salon Empire,” a free-to-play salon management game on Roblox, helping the next generation celebrate the diversity of textured hair and explore salon entrepreneurship.
The show reported 30% attendance growth. It felt that way. This event for the southwest professional beauty community had heart, spice, and something for everyone.
Wella artists presented the Monochromatic trend movement, introduced new Pure Perfection color and Sebastian styling innovations, while the Wella team created interactive fun throughout Wella Studio in Los Angeles.
Dominique LyVar, an influential educator and artist, is remembered by those who loved him for his significant impact on the industry and contributions to the community.
Known for his buttery blondes and a technique for highlighting hair with more precision that he called chunking, Brad Johns died on August 27. His friend and fellow colorist, David Stanko, shares thoughts on his talented colleague and close friend.
As technology evolves at an accelerated rate, you want to make sure you have the best in your business toolkit to help you grow sales, motivate your team, communicate with your current and future clientele, and streamline your managerial tasks. The 2026 SALON TODAY Technology Solutions Guide is designed to help you navigate today's growing landscape of salon and spa technology. In this guide, you'll find a curated look at more than 50 of the latest software platforms, digital solutions, and innovative features to help you compare options and identify the best fit for your business.
The Davines Edit reflects the brand’s passion for people and planet.
RÜTE Wash introduces a shower cap designed specifically for crown washing, helping clients with hair extensions cleanse the scalp while protecting the lengths from water.
Premiere San Antonio Presented by SalonCentric returns for its fourth edition August 30-31 at the Henry B. González Convention Center, delivering its biggest and boldest event to date.
One-Day Personal and Professional Development Education Event for Beauty Professionals Set for October 25, 2026, at the Hilton Philadelphia City Avenue.
According to the report, people are moving away from copy-paste trends and toward community, using real experiences to develop a sense of taste and beauty that reflects who they are.
Hairstylists and barbers can showcase their creative and technical vision in two global categories with cash prizes and a chance to represent in Portugal.
The BBR Beauty Show featured a prominent speaker lineup including Lacy Redway, Karrueche Tran, Danessa Myricks, Chelley B., Sabrina Elba, Jessica Harris-Dupart, and more.
The Professional Beauty Association and Pivot Point team up to develop an ongoing study that measures the confidence of salon owners, stylists, school owners, and students.
This shared recognition celebrates the strength of industry collaboration in advancing professional mobility.
In Dubai, a salon visit isn’t an appointment. It’s a weekly routine, and clients can spend $800 to $1,400 a month on it, according to Gaurav Tripathi of MADI International. On October 6-8, 2026, the market behind those numbers opens its doors as Beautyworld Dubai marks its 30th edition at the Dubai World Trade Centre, bringing together distributors, brands, stylists and salon owners from all over the world.
Sponsored by BeautyWorld Dubai
