MENU
SEARCHKeratin Complex has announced a new distribution agreement with Beauty Systems Group, parent of Cosmo Prof, expanding access to profitable smoothing services for every hair fabric.
Keratin Complex's family of smoothing treatment systems can now be purchased at Cosmo Prof.
photo courtesy of Keratin Complex
Keratin Complex, the global innovators of professional keratin smoothing, today announced a new distribution agreement with Beauty Systems Group, the company's professional distribution segment operating through its Cosmo Prof and Armstrong McCall divisions. Launching at Cosmo Prof, the partnership expands access to Keratin Complex's service-led keratin portfolio, empowering professional stylists to deliver healthier-looking hair while growing more profitable businesses.
At the core of the launch is Keratin Complex's portfolio of high-performance keratin smoothing treatments; highly profitable, repeatable services designed to fit seamlessly into the salon day. The assortment includes the brand's legacy NKST Natural Keratin Smoothing Treatment, the award-winning solution for smooth, frizz-free, more manageable hair for up to five months; KCEXPRESS Express Blow Out Smoothing Treatment, a 15-minute, color-locking anti-frizz service ideal for add-on revenue; and KCRIO Restorative Keratin System,the brand's newest innovation inspired by the energy of Rio, delivering sleeker, straighter, glass-like hair for up to three months and formulated without formaldehyde.
As consumer demand continues to grow for healthier-looking hair and results-driven services, Keratin Complex remains deeply rooted in its long-standing ethos of helping stylists grow strong, sustainable businesses. This distribution expansion allows the brand to reach and positively impact more professionals with proven treatments, education, and business-building systems--bringing Keratin Complex's mission to a broader salon community.
Complementing the treatment portfolio is a curated assortment of keratin-enhanced regimens, including shampoo and conditioner duos and blow-dry aids, designed to support and extend in-salon results while driving retail attachment and long-term client loyalty.
Through this expanded distribution, Keratin Complex reinforces its long-standing commitment to education, service excellence and sustainable salon growth, equipping stylists with the tools, knowledge and confidence to deliver exceptional results for every hair fabric. The partnership with Cosmo Prof allows the brand to connect with an even broader professional community and support stylists at every stage of their business journey.
"We're thrilled to partner with Cosmo Prof and expand access to Keratin Complex for professional stylists nationwide," said Zoe Hyams, Senior Vice President of Sales & Marketing at Keratin Complex. "From day one, our focus has been on helping stylists grow strong, profitable businesses through services that truly work in the salon. This launch allows us to support more professionals with proven treatments and regimens that deliver healthier hair, lasting results, and meaningful business growth."
"Keratin Complex is a leader in professional keratin smoothing, and we're excited to welcome the brand to Cosmo Prof," said Kimberly Perla, Senior Merchant at Cosmo Prof. "Their treatment-led portfolio, anchored by innovation and supported by retail-ready regimens, gives stylists meaningful tools to deliver results while significantly growing their businesses."
Through this expanded distribution, Keratin Complex reinforces its long-standing commitment to education, service excellence and sustainable salon growth, equipping stylists with the tools, knowledge and confidence to deliver exceptional results for every hair fabric. The partnership with Cosmo Prof allows the brand to connect with an even broader professional community and support stylists at every stage of their business journey.
This year’s awards centered around the Monochromatic trend, which is rooted in minimalism and intentional by design.
Haircare brand The Doux has launched “My Salon Empire,” a free-to-play salon management game on Roblox, helping the next generation celebrate the diversity of textured hair and explore salon entrepreneurship.
The show reported 30% attendance growth. It felt that way. This event for the southwest professional beauty community had heart, spice, and something for everyone.
Wella artists presented the Monochromatic trend movement, introduced new Pure Perfection color and Sebastian styling innovations, while the Wella team created interactive fun throughout Wella Studio in Los Angeles.
Dominique LyVar, an influential educator and artist, is remembered by those who loved him for his significant impact on the industry and contributions to the community.
Known for his buttery blondes and a technique for highlighting hair with more precision that he called chunking, Brad Johns died on August 27. His friend and fellow colorist, David Stanko, shares thoughts on his talented colleague and close friend.
As technology evolves at an accelerated rate, you want to make sure you have the best in your business toolkit to help you grow sales, motivate your team, communicate with your current and future clientele, and streamline your managerial tasks. The 2026 SALON TODAY Technology Solutions Guide is designed to help you navigate today's growing landscape of salon and spa technology. In this guide, you'll find a curated look at more than 50 of the latest software platforms, digital solutions, and innovative features to help you compare options and identify the best fit for your business.
The Davines Edit reflects the brand’s passion for people and planet.
RÜTE Wash introduces a shower cap designed specifically for crown washing, helping clients with hair extensions cleanse the scalp while protecting the lengths from water.
Premiere San Antonio Presented by SalonCentric returns for its fourth edition August 30-31 at the Henry B. González Convention Center, delivering its biggest and boldest event to date.
One-Day Personal and Professional Development Education Event for Beauty Professionals Set for October 25, 2026, at the Hilton Philadelphia City Avenue.
According to the report, people are moving away from copy-paste trends and toward community, using real experiences to develop a sense of taste and beauty that reflects who they are.
Hairstylists and barbers can showcase their creative and technical vision in two global categories with cash prizes and a chance to represent in Portugal.
The BBR Beauty Show featured a prominent speaker lineup including Lacy Redway, Karrueche Tran, Danessa Myricks, Chelley B., Sabrina Elba, Jessica Harris-Dupart, and more.
The Professional Beauty Association and Pivot Point team up to develop an ongoing study that measures the confidence of salon owners, stylists, school owners, and students.
This shared recognition celebrates the strength of industry collaboration in advancing professional mobility.
In Dubai, a salon visit isn’t an appointment. It’s a weekly routine, and clients can spend $800 to $1,400 a month on it, according to Gaurav Tripathi of MADI International. On October 6-8, 2026, the market behind those numbers opens its doors as Beautyworld Dubai marks its 30th edition at the Dubai World Trade Centre, bringing together distributors, brands, stylists and salon owners from all over the world.
Sponsored by BeautyWorld Dubai
