Modern Salon
MenuMENU
SearchSEARCH

Kupa Inc. Acquires Nailebrity, Increasing Global Presence

Elaine Watson will be retained as executive vice president of Nailebrity. Her industry expertise will help strengthen the company's foothold in the United States as a manufacturer of tools for the nail segment.

by Staff
October 4, 2017
Kupa Inc. Acquires Nailebrity, Increasing Global Presence

Richard Hunter, CEO of Kupa Inc., and Elaine Watson, executive vice president of Nailebrity, will be working together to expand Kupa's international presence.

1 min to read


Richard Hurter, president and CEO of Kupa Inc., has announced the acquisition of Nailebrity, a move that will help Kupa expand its presence internationally with its network of global partnerships.

Elaine Watson will be retained as executive vice president of Nailebrity. Her industry expertise will help strengthen the company's foothold in the United States as a manufacturer of tools for the nail segment.

Ad Loading...

As executive vice president, Watson will focus on domestic and international sales growth as well as research and development. Drawing upon her 20-plus years in the industry as an educator, Watson will work with the Kupa education team to develop effective and pertinent information for brand partners and its social sites, including KupaTV, its YouTube channel.

Watson has worn many hats in the nail category including salon owner, celebrity nail technician, television personality/judge on “Nail’d It,” head booth judge of the Nailympia competition (a position she will retain), and most recently as entrepreneur and CEO of Nailebrity.

More In The Know

Ad Loading...
colorful geometric patterns and text that reads 'Salon Today 2026 Technology Guide'
In The Know|Articles|Sep 2, 2026

Salon Today 2026 Technology Guide

As technology evolves at an accelerated rate, you want to make sure you have the best in your business toolkit to help you grow sales, motivate your team, communicate with your current and future clientele, and streamline your managerial tasks. The 2026 SALON TODAY Technology Solutions Guide is designed to help you navigate today's growing landscape of salon and spa technology. In this guide, you'll find a curated look at more than 50 of the latest software platforms, digital solutions, and innovative features to help you compare options and identify the best fit for your business.

Ad Loading...
A man cuts a man's hair
In The Know|Articles|Aug 6, 2026

In Dubai, Clients Visit the Salon Every Week. Here’s What That Market Can Teach You

In Dubai, a salon visit isn’t an appointment. It’s a weekly routine, and clients can spend $800 to $1,400 a month on it, according to Gaurav Tripathi of MADI International. On October 6-8, 2026, the market behind those numbers opens its doors as Beautyworld Dubai marks its 30th edition at the Dubai World Trade Centre, bringing together distributors, brands, stylists and salon owners from all over the world.

Sponsored by BeautyWorld Dubai

Ad Loading...