Lady Gaga’s star is shining brighter than ever, which means her iconic looks on the red-carpet and upcoming Las Vegas residency will be in the spotlight. Her ever-changing looks come from her glam squad, “The Haus of Gaga” and Frederic Aspiras (@fredericaspiras) is the man responsible for many of her memorable hairstyles and hair-color makeovers. Joicoannounced they have launched an exclusive partnership for hair-color, and care and styling, with Aspiras, who is also a wig-expert. Whether editorial in high-fashion or commercially chic, Aspiras will be bringing high-style and glamorous looks throughout Lady Gaga’s 2019 appearances, red-carpet events, and tours. 

“Partnering with Frederic will be amazing during a pivotal moment in both his and Lady Gaga’s careers. There is so much talent they will be sharing with the world this upcoming year – we’re thrilled to be a part of it,” says Valerie Robinett, Joico Senior Director for Digital Marketing and Communications. "As a key member of The Haus of Gaga, Frederic has been instrumental in bringing to life the iconic looks Lady Gaga has come to be known for and as the first name in healthy hair the 'joi-ful' brand will be right there as the foundation for those hair creations."

Aspiras has been nominated for multiple Emmy’s and received the Guild Award in 2016 for his work on American Horror Story: Hotel. Most recently Aspiras was nominated with Hollywood Beauty Awards’ Lori McCoy-Bell Hairstyling Award.