Lakme USAhas partnered with a new distributor, Princess Beauty Supply, who will distribute Lakme in Texas and Oklahoma. Princess Beauty has been an independent distributor of professional beauty products to salons, spas, and stylists for over 30 years, providing high quality products and educational programs in their territory.

“I believe that between both of our organizations’ commitment to the beauty industry, we will continue to grow Lakme in Texas and Oklahoma by sharing how we are minimizing our environmental impact and paving the way towards a conscious beauty,” said Steve DeCola, National Sales Manager at Lakme USA.

"The Lakme & Princess Professional partnership is an exciting way to move into 2020. Partnering with a sustainable, ethical, high-performance brand is an opportunity that we are proud to extend to our community of stylists and artists. With an education department headed by two-time NAHA winner Wendy Bond, our salons will experience a caliber of education that will exceed expectations. This is a brand that is a perfect addition to our portfolio of forward-thinking and innovative products," said Amir Kamel, President of Princess Beauty.

“I’ve known Amir Kamel for many years. His sparkling reputation and commitment to the professional beauty industry is second to none. Princess Beauty and Lakme share the same entrepreneurial and family run companies whose values set them apart. We are excited to have them represent Lakme in Texas and Oklahoma,” said Joe Mastalia, President of Lakme USA.

About Lakmé USA

Lakmé USA is where the health and beauty of the hair comes first. Our laboratories in Barcelona, Spain allow Lakmé to utilize the latest technology and the finest natural ingredients sourced from around the world in each product in their complete and comprehensive color system. Lakmé products are PPD free, ammonia free, gluten free, paraben free, and vegan.

https://www.lakmeusa.com/