Latest Launch Roundup: New Pro Beauty Products, Tools & Innovations
Here are the biggest and best August - September launches in pro beauty!
by Staff
October 2, 2024
milk_shake Hairsprays & Mousse
6 min to read
Want to know what's new? We're constantly seeing exciting innovations and launches across the professional beauty industry, so we've decided to compile some of the most anticipated products and tools from the past couple of months for you in one place.
This roundup features some recent beauty launches from August and September 2024 that will up the game in your salon, make your life easier, and make your clients' hair, nails and lashes turn out stunning. Check them out below!
Powered by chitosan— a complex macromolecule derived from oyster mushrooms— and engineered with Dyson Triodetic™ technology, this range promises flexible, all-day hold with natural movement and shine. Designed to combat the problems of current haircare offerings that use simple polymers to lock hair strands together with stiff bonds, the Dyson Chitosan™ styling range works differently to deliver flexible all-day hold, with movement and shine, without the crunch. For all hair types, even in high humidity.
en Vogue Glitter Gels 2.0
en Vogue is excited to announce the revival of theirpotted Glitter Gel line with 21 all new intensified glitters! No need for extra steps here - each new gel is glitter-packed for maximum payoff, allowing nail professionals to achieve a full coverage look without worrying about adding thickness or losing their shape.
en Vogue Glitter Gels
The new hard gel glitter line consists of a wide range of colors and effects to suit every taste, from icy white foiled glitters to iridescent neon jellies and everything in between. After all, there’s no such thing as “too much glitter.”
L'Oréal Professionnel AirLight Pro
Introducing L’Oréal Professionnel’s first professional hair dryer, theAirLight Pro, a next generation hair dryer powered by infrared light. Designed by pros for pros, this new device combines performance with tech and artistry for a next-level device creating optimal styling experience.
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L'Oreal AirLight Pro
AirLight Pro is augmented with infrared light, heat, and wind to gently and efficiently dry hair without damage for all hair types. Unlike traditional dryers that rely on convection heat, AirLight Pro is equipped with light and heat and a 17-blade, high-speed motor, that is capable of 130mpd wind speed. The result? Faster hair drying, reduced energy consumption while maintaining the integrity of hair.
milk_shake Hairsprays & Mousse
milk_shake launched its latest additions to the brand’s lifestyling collection: three innovative aerosol products designed to elevate your hairstyling routine. These new additions— flexible hold hairspray, extra strong hold hairspray, and volumizing mousse—combine advanced formulations with the nourishing power of Pro Vitamin B5 and other naturally-sourced extracts. Engineered to provide a range of styling benefits from flexible to firm hold, these products ensure long-lasting hydration, anti-frizz, and anti-static protection while enhancing the natural beauty of your hair.
Niles & Chaz Children’s Haircare
Niles & Chaz has launched a vegan, organic, cruelty-free, nut-free,and veggie-and fruit-packed haircare line for children of mixed heritage. Featuring four SKUs filled with over 90% naturally derived ingredients: Tangles Shmangles (Curl Detangler & Enhancer), What The Frizz! (Styling Gel Cream), Curl Raiser (Revival Spray), and Scalp Enchanter (Pre-Shampoo Treatment).
Niles & Chaz Children's Haircare
Niles & Chaz was founded by parents, actor Mike Colter and his wife Iva, a former major Hollywood studio senior executive, for their multiracial and multicultural children. Named after their daughters, who are also Co-Founders and active participants in the brand, Niles & Chaz offers hair care products that celebrate the beauty of mixed-textured hair and multi-ethnic heritage, promote children’s self-confidence and inclusivity, and strive for endless recyclability and sustainability.
OLAPLEX Bond Shaping Technology
OLAPLEX launched its new patented Bond Shaping Technology™, created to support curly hair of all types and textures–effectively repairing the internal hair structure to strengthen and reshape curl-forming bonds and lock them in place to rebuild natural curl patterns. This new technology was created to directly serve the full range of curl types and textures, from wavy (2a-2c) to curly (3a-3c) and coily (4a-4c), supporting each individual curl structure from the inside out.
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OLAPLEX Bond Shaping line
The BOND SHAPER™ product offering includes:
Bond Shaper™ Curl Rebuilding Treatment is a 3-step curl restoring salon service that helps repair, rebuild, and redefine curls in one salon visit. It leverages new patented technology that helps strengthen and relink broken disulfide bonds, providing curl shape and definition.
No.10 Bond Shaper™ Curl Defining Gel is a reparative, curl-defining styling gel to instantly revive natural curl patterns. New technology – Curl Retention Compound nourishes – paired with patented OLAPLEX Bond Building Technology™ enhances curls for healthy shine and strengthens damaged disulfide bonds, maintaining a healthy curl pattern and shape.
OPI Metallic Mega Mix Collection
OPI launched its largest collection of metallic shades to date, three vivid palettes of liquid metals and cyber dusts, including 27 total shades. The Metallic Mega Mix collection is inspired by y2k trends and early 2000s pop culture mixed with space aesthetic and futuristic escapism. Every shade is a metallic mic drop made to create So. Mani. Hits.
OPI Metallic Megamix - Gel & Lacquer shades
With 27 colors and four formulas to choose from, OPI gives consumers more metallics than ever in one collection, including 12 liquid metals in Nail Lacquer and GelColor (limited edition), 9 exclusive metallics in long-wear Infinite Shine lacquer, and 6 glittery cyber dusts in Powder Perfection.
Oribe Mirror Rinse Glass Hair Treatment
Oribe is thrilled to introduceMirror Rinse Glass Hair Treatment,a deeply hydrating treatment that instantly illuminates hair, leaving it soft and glossy. The skincare-inspired product was designed to impart deep hydration and shine to each strand using an intentionally light formula. After shampooing, the product is applied from mid-lengths to ends in place of conditioner (or after conditioner for thick, coarse or dry hair) and left on for up to one minute before rinsing out.
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Oribe Mirror Rinse Treatment
A plant-based hydration complex creates a moisture-retaining barrier to ensure nonstop hydration without weighing hair down, while a softening polymer blend sleekens and improves hair’s overall health and manageability. Using Glass Hair Technology, Mirror Rinse Glass Hair Treatment is clinically proven to last through 15 washes, increasing shine with smoothing hair for optimal mirror-like light reflection.
PRAVANA Chroma Silk Platinum Lights Collection
PRAVANA has launched an expansion of their ChromaSilk Platinum Toner line with the NEW ChromaSilk Platinum Lights Collection, which introduces three new demi-permanent platinum shades (Platinum Gold, Platinum Blush, Platinum Spice) for hair levels 9+.
PRAVANA ChromaSilk Platinum Lights Toners
Any of the versatile Platinum Toner shades can be intermixed with each other or with PRAVANA’s ChromaSilk Express Tones to achieve custom results. ChromaSilk Platinum Toners fully tone in five minutes, consistently delivering polished platinum shades without mixing with Clear.
TAD Beauty 3D Printed Lashes
TAD Beauty, a brand-new line of patented, world’s first-ever 3D printed false lashes created by PLA founder and lash technician Michelle Nguyen, launched at the end of September. TAD Beauty partnered with OPT Industries, an advanced digital manufacturing company, to make the lashes at scale.
TAD Lashes have “microstructures” or little hooks on each segment which increase the contact surface area, providing more opportunity for the adhesive to grab hold of the natural lashes. The microstructure wraps around the natural lash, allowing it to function as a little comb, helping the TAD lashes wiggle into the natural lashes and last longer than traditional lashes, and provide extreme comfort.
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VERB Dandruff Shampoo
VERB’s new Dandruff Shampoo raises the bar in its category. This dermatologist- and trichologist-approved shampoo eliminates and prevents the recurrence of flakiness, itchiness, and irritation without stripping the scalp and hair of moisture. With soft fragrance notes of magnolia and eucalyptus, VERB’s Dandruff Shampoo is clinically proven to significantly reduce dandruff after just one use and reduce the recurrence of dandruff symptoms.
Celebrating 60 years in haircare, Dippity-Do is honoring its styling heritage with its Girls with Curls collection, a reimagined Light Hold Gelée inspired by the brand's original 1965 styling gel.
Covet & Mane has expanded its Pro Color System with the launch of Color Boost Drops, completing what the company says is the first professional color system engineered specifically for hair extensions.
The 2026 Beauty Changes Lives Legacy Award has been awarded to Sam Villa for his trailblazing contribution, advocacy and mentorship that has profoundly transformed and elevated the professional beauty industry.
Curl Cult founder Janine Jarman, a hairstylist, salon owner, educator, and product creator, is opening a community investment round that gives hairdressers and clients the opportunity to own a stake in the company they helped grow.
Aura Salonware is proud to announce its 2026 scholarship recipients. This first-time scholarship in partnership with the Professional Beauty Association awarded three different scholarships to support beauty professionals at every point in their professional journey.
SalonCentric has announced its expansion into Alaska, marking the distributor’s presence across all 50 states and bringing additional access to professional beauty products, education and business support to licensed salon professionals in the region.
Though their Astronaut of Hope collection of brushes and clips, ERGO Styling Tools raises $33,000 to support HairToStay, the first and only national nonprofit dedicated to making scalp cooling treatments affordable for cancer patients.
At the America’s Beauty Show press conference—hosted in collaboration with Cosmetologists Chicago—these standout professionals were recognized for their contributions to the industry.
A full day of education for hairstylists and salon pros focused on pricing, personal branding, client experience, social media, and long-term career growth.
amika's new Stylist Circle is a community-first model designed to reflect and support the full spectrum of today's working stylists. Find out how you can join.