MENU
SEARCHNew York Fashion Week Spring 2012 is in full swing. Are you taking advantage of this opportunity to market your salon?
New York Fashion Week Spring 2012 is in full swing. Are you taking advantage of this opportunity to market your salon?
An event that used to focus solely on fashion is today just as much about hair, makeup and nails. Are you the primary resource for your clients on the news from the runways? Or, do you let them learn about all the great new looks from someone else?
I can assure you that all of your competitors—from fashion houses that have their own beauty lines to Ulta, Sephora and CVS—are busy sharing information in real time. Gone are the days of waiting til the 2012 issue of Vogue hits the newsstands to see the details of the new collections.
Today it’s about immediate information sharing. Fashion and beauty brands are blogging and tweeting from their events. Many also hire some of the top beauty bloggers to share their trends and product information as it hits the runways. Consumer and trade magazine editors, like MODERN SALON’s Maggie Mulhern and Alison Shipley, are also blogging, tweeting and posting pictures and reports online daily. (Search Twitter for #NYFW. Or, CLICK HERE to read MODERN’s blogs.)
Many professional brands also have a strong Fashion Week presence. If those are your partner brands, retweet and repost their trends and tips for your clients. Choose your favorite looks, design a service, technique or product to recreate them‑many times your manufacturer partners have already done that for you!— then share via your own social media, look books and newsletters. You can even have a contest to encourage your stylists to help with the research, contribute their favorite looks from a designer or brand and create a new technique with their personal twist on it. Imagine the fun when you bring it all together!
When you become your clients’ No. 1 source for beauty information, you’ll earn a place of greater trust and credibility in their minds. As a result, they’ll be more likely to purchase the services and products your recommend. And what could be more in fashion than that?
Jayne Morehouse is president of Jayne & company, a full-service brand communications/creative agency. Reach her at jayne@jayneandco.com and connect with her on Twitter @JaynePR @BeautyIQ and on facebook.com/jayneandco.
Makeup, brow and hair artists from across the United States won 10 medals at the OMC Hairworld World Cup 2026, held October 11–12 at Paris Expo Porte de Versailles.
In this role, Parsons will oversee Sales, Marketing and Education, driving growth across Kao's professional salon, distributor, retail and e-commerce channels while advancing the company's long-term vision for the North American market.
Premiere Anaheim announces SalonCentric, a leading distributor of salon professional products, as its newest education and show pass sales partner, marking SalonCentric's first-ever presence at the Anaheim show.
Two of our favorite looks from the LACMA Gala were elegant, timeless takes worn by actresses Nicole Kidman and Anya Taylor-Joy.
At its core, Bumble and bumble is about giving people the tools, the confidence, and the freedom to express themselves through hair.
Premiere Show Group has announced IN FOCUS, the creative campaign behind the Premiere 2027 Show Tour, developed in collaboration with award-winning Ashlee Norman Hair & Team.
Next stop, Portugal! These winners will represent North America at the Wella Destination Event in the Global TrendVision Awards.
Stylists Yene Damtew and Jamal Edmonds launch Coil Event, a textured hair event for working stylists with hands-on education, live demonstrations, industry conversation, and networking.
Powered by mya, the zero-commission matchmaking tool connects clients with suite owners, setting a new tech benchmark in the salon suite industry.
A reimagined Press Conference and Official Show Launch will feature the artistry and creative direction of the Chrystofer Benson Artist Team, an exclusive first look at America’s Beauty Show 2027, and an invitation to EXPERIENCE the PULSE - The Heartbeat of the Professional Beauty Industry.
Maya Smith, CEO, Founder and Creative Director of haircare brand The Doux, sits down with Nicole to chat about the brand's new Roblox game, My Salon Empire, inspired by salon entrepreneurship and celebrating all hair textures.
This global competition celebrates the artistry, energy, and creative PULSE of the professional beauty community.
Sofia Vergara, Lucy Hale, Alison Brie, John Salley, Brian Austin Green and more honored the best achievements in Science Behind Beauty, Health & Wellness at this glittering event.
Stress was the factor respondents blamed most often when their skin worsened, cited by 54%, followed by diet at 37% and hormones at 35%.
This year’s awards centered around the Monochromatic trend, which is rooted in minimalism and intentional by design.
Haircare brand The Doux has launched “My Salon Empire,” a free-to-play salon management game on Roblox, helping the next generation celebrate the diversity of textured hair and explore salon entrepreneurship.
The show reported 30% attendance growth. It felt that way. This event for the southwest professional beauty community had heart, spice, and something for everyone.
