MENU
SEARCHIn new position, Wolf will oversee Redken, Matrix, Biolage, and Seed Phytonutrients Brands
L’Oréalhas announced that Shane Wolf, Global General Manager for Redken and founder of the sustainable Seed Phytonutrients brand, has been appointed to the newly created position of President of the beauty leader’s Professional Products Division’s Global Marketing for US Brands. In this position, Wolf’s duties will expand to oversee Matrix and Biolage as part of a newly formed Global Marketing group across US brands.
Wolf has had a long, successful career in the professional industry, with a background in hairdressing and several years of marketing and product development experience. Wolf joined L’Oréal’s Professional Products Division in 2005 as part of the Redken Global Marketing team. After taking on operational roles in the US for Kerastase and then in the UK & Ireland for Redken, he returned in 2013 as the Global General Manager of the Redken brand. In 2018, L’Oréal USA launched Seed Phytonutrients, an internally incubated sustainable brand founded by Wolf. Seed Phytonutrients packaging features the first shower-proof, water-resistant paper bottle made from 100 percent recycled post-consumer paper.
With this new appointment Wolf will maintain his role as founder of Seed Phytonutrients and oversee the direction of the brand; Brad Farrell, Senior Vice President of Seed Phytonutrients Brand Marketing, will oversee day-to-day operations of the brand, which is headquartered in Doylestown, Pennsylvania.
Sofia Vergara, Lucy Hale, Alison Brie, John Salley, Brian Austin Green and more honored the best achievements in Science Behind Beauty, Health & Wellness at this glittering event.
Stress was the factor respondents blamed most often when their skin worsened, cited by 54%, followed by diet at 37% and hormones at 35%.
This year’s awards centered around the Monochromatic trend, which is rooted in minimalism and intentional by design.
Haircare brand The Doux has launched “My Salon Empire,” a free-to-play salon management game on Roblox, helping the next generation celebrate the diversity of textured hair and explore salon entrepreneurship.
The show reported 30% attendance growth. It felt that way. This event for the southwest professional beauty community had heart, spice, and something for everyone.
Wella artists presented the Monochromatic trend movement, introduced new Pure Perfection color and Sebastian styling innovations, while the Wella team created interactive fun throughout Wella Studio in Los Angeles.
Dominique LyVar, an influential educator and artist, is remembered by those who loved him for his significant impact on the industry and contributions to the community.
Known for his buttery blondes and a technique for highlighting hair with more precision that he called chunking, Brad Johns died on August 27. His friend and fellow colorist, David Stanko, shares thoughts on his talented colleague and close friend.
As technology evolves at an accelerated rate, you want to make sure you have the best in your business toolkit to help you grow sales, motivate your team, communicate with your current and future clientele, and streamline your managerial tasks. The 2026 SALON TODAY Technology Solutions Guide is designed to help you navigate today's growing landscape of salon and spa technology. In this guide, you'll find a curated look at more than 50 of the latest software platforms, digital solutions, and innovative features to help you compare options and identify the best fit for your business.
The Davines Edit reflects the brand’s passion for people and planet.
RÜTE Wash introduces a shower cap designed specifically for crown washing, helping clients with hair extensions cleanse the scalp while protecting the lengths from water.
Premiere San Antonio Presented by SalonCentric returns for its fourth edition August 30-31 at the Henry B. González Convention Center, delivering its biggest and boldest event to date.
One-Day Personal and Professional Development Education Event for Beauty Professionals Set for October 25, 2026, at the Hilton Philadelphia City Avenue.
According to the report, people are moving away from copy-paste trends and toward community, using real experiences to develop a sense of taste and beauty that reflects who they are.
Hairstylists and barbers can showcase their creative and technical vision in two global categories with cash prizes and a chance to represent in Portugal.
The BBR Beauty Show featured a prominent speaker lineup including Lacy Redway, Karrueche Tran, Danessa Myricks, Chelley B., Sabrina Elba, Jessica Harris-Dupart, and more.
The Professional Beauty Association and Pivot Point team up to develop an ongoing study that measures the confidence of salon owners, stylists, school owners, and students.
