Wella Announces the Finalists of Wella Trend Vision Awards
This year’s awards centered around the Monochromatic trend, which is rooted in minimalism and intentional by design.
by Anne Moratto
Luis Alvarez Named Biolage Global Creative Director
The award-winning beauty professional will bring Biolage’s vision of high-performance haircare to life through digital communication and visual campaigns.
by Staff
March 21, 2022
2 min to read
Biolage announces the appointment of award-winning master hair artist, product developer, educator, and photographer Luis Alvarez as the company's new global creative director. Celebreated as an expert across all hair types and textures and voted as one of MODERN SALON's “50 Most Influential Hairdressers,” Alvarez was knighted into the “L’Ordre de la Chevalerie” in Paris, one of the highest honors given by Intercoiffure. From his unique résumé spanning more than 30 years in fashion and beauty, Alvarez has built an internationally renowned expertise in product development, image-making, and education.
New Role, Familiar Brand
In his new post, Alvarez will have multiple touch points within the brand, including education, product co-creation, and category insights, while bringing Biolage’s vision of high-performance haircare to life through digital communication and visual campaigns. Alvarez has a deep history with the brand, beginning in 1990 working as a freelance artist and quickly moving onto the creative team. He was tasked with redefining the Biolage aesthetic that spoke to both the professional stylist community and the salon customer. Having a hand in the brand's visual expression as well as product development was a career-defining moment for Alvarez and what makes his return to the brand so special to the Biolage community.
"Coming full-circle and joining the current management team to future-proof Biolage for the next generation of hair artists and salon customers is very exciting," Alvarez says. "My expertise and creative point of view is about purposely marrying product, tool, and technique to create hairstyles that bridge the gap between hair art and wearable hair. In my new role, my aim will be to define and represent a narrative that is relatable to both hair artist and consumer through relevant education, visual inspiration, and product innovation."
Alvarez: A Driving Force
Shane Wolf, Global President, US Brands, Professional Products Division at L’Oreal, welcomes Alvarez. “Having Luis return to Biolage is an exciting moment," Wolf says. "I’m thrilled to have him on board, bringing his expertise in the salon industry both creatively and visually for the brand. Arnie and Sydell Miller ignited a passion for the hair industry in both of us early in our careers, and having him rejoin as a driving force is meaningful as we look to the future."
Originally posted on Salon Today
More In The Know
The Doux Launches Roblox Hair Salon Game Celebrating Textured Hair and Entrepreneurship
Haircare brand The Doux has launched “My Salon Empire,” a free-to-play salon management game on Roblox, helping the next generation celebrate the diversity of textured hair and explore salon entrepreneurship.
Premiere San Antonio Presented by SalonCentric Achieves Record-Breaking Success in Historic Partnership Year
The show reported 30% attendance growth. It felt that way. This event for the southwest professional beauty community had heart, spice, and something for everyone.
by Anne Moratto
House of Wella Los Angeles Brings Fall/Winter 2026 Trends to the Stage and Innovation to the Salon
Wella artists presented the Monochromatic trend movement, introduced new Pure Perfection color and Sebastian styling innovations, while the Wella team created interactive fun throughout Wella Studio in Los Angeles.
by Anne Moratto
The Industry Remembers and Mourns Educator and Artist Dominique LyVar
Dominique LyVar, an influential educator and artist, is remembered by those who loved him for his significant impact on the industry and contributions to the community.
by Angela Reich
Brad Johns Dies at 70: A Friend Remembers the Celebrated Celebrity Colorist
Known for his buttery blondes and a technique for highlighting hair with more precision that he called chunking, Brad Johns died on August 27. His friend and fellow colorist, David Stanko, shares thoughts on his talented colleague and close friend.
by Anne Moratto
Salon Today 2026 Technology Guide
As technology evolves at an accelerated rate, you want to make sure you have the best in your business toolkit to help you grow sales, motivate your team, communicate with your current and future clientele, and streamline your managerial tasks. The 2026 SALON TODAY Technology Solutions Guide is designed to help you navigate today's growing landscape of salon and spa technology. In this guide, you'll find a curated look at more than 50 of the latest software platforms, digital solutions, and innovative features to help you compare options and identify the best fit for your business.
Looking Inward: With Community at Its Heart, Davines Reinvents Its Pro Channel for North America
The Davines Edit reflects the brand’s passion for people and planet.
by Anne Moratto
RÜTE Wash Launches Shower Cap Designed for Crown Washing and Hair Extensions
RÜTE Wash introduces a shower cap designed specifically for crown washing, helping clients with hair extensions cleanse the scalp while protecting the lengths from water.
by Anne Moratto
Premiere San Antonio Returns as a Must-Attend Beauty Trade Show in the Southwest
Premiere San Antonio Presented by SalonCentric returns for its fourth edition August 30-31 at the Henry B. González Convention Center, delivering its biggest and boldest event to date.
by Anne Moratto
MODERN SALON Boot Camp Is Coming to Philadelphia
One-Day Personal and Professional Development Education Event for Beauty Professionals Set for October 25, 2026, at the Hilton Philadelphia City Avenue.
by Anne Moratto
Reddit Releases Its First Beauty-Specific Report: Conversations Around Beauty, Hair, Nail, and Skincare
According to the report, people are moving away from copy-paste trends and toward community, using real experiences to develop a sense of taste and beauty that reflects who they are.
by Anne Moratto
Entries Are Open for Wella Professionals’ Trend Vision Awards 2026
Hairstylists and barbers can showcase their creative and technical vision in two global categories with cash prizes and a chance to represent in Portugal.
by Anne Moratto
Black Beauty Roster Hosts Beauty Expo Presented by SalonCentric in NYC
The BBR Beauty Show featured a prominent speaker lineup including Lacy Redway, Karrueche Tran, Danessa Myricks, Chelley B., Sabrina Elba, Jessica Harris-Dupart, and more.
by Staff
Pro Beauty Pulse: A Monthly View of Industry Confidence
The Professional Beauty Association and Pivot Point team up to develop an ongoing study that measures the confidence of salon owners, stylists, school owners, and students.
by Stacey Soble
ASCP, ISPA and PBA Receive 2026 Power of Associations Award for Esthetics Licensure Compact
This shared recognition celebrates the strength of industry collaboration in advancing professional mobility.
by Stacey Soble
In Dubai, Clients Visit the Salon Every Week. Here’s What That Market Can Teach You
In Dubai, a salon visit isn’t an appointment. It’s a weekly routine, and clients can spend $800 to $1,400 a month on it, according to Gaurav Tripathi of MADI International. On October 6-8, 2026, the market behind those numbers opens its doors as Beautyworld Dubai marks its 30th edition at the Dubai World Trade Centre, bringing together distributors, brands, stylists and salon owners from all over the world.
Sponsored by BeautyWorld Dubai