
At House of Wella New York Event, Wella Names the TrendVision North American Winners
Next stop, Portugal! These winners will represent North America at the Wella Destination Event in the Global TrendVision Awards.
MarulaOil, a new collection from John Paul DeJoria, brings skincare-inspired ingredients to haircare. Versatile, hydrating marula oil contains 50% more protective antioxidants than argan oil and is high in nutrients and minerals. Ideal for dull, ...

MarulaOil, a new collection from John Paul DeJoria, brings skincare-inspired ingredients to haircare. Versatile, hydrating marula oil contains 50% more protective antioxidants than argan oil and is high in nutrients and minerals. Ideal for dull, dry, damaged, thick, coarse or unruly hair, MarulaOil helps hydrate, repair and moisturize hair at the deepest levels and helps seal split ends with immediate results.
The MarulaOil collection includes:
Rare Oil Replenishing Shampoo– gentle, sulfate-free shampoo infused with cold-pressed marula oil, packed with powerful antioxidants and replenishing oleic acids for instant hydration, taming and softness. Time-release MarulaSpheres adhere to the hair shaft and break open every time you brush or touch your hair, releasing fresh bursts of marula throughout the day. Hair is soft, hydrated and full of body.
Rare Oil Replenishing Conditioner– Delivers intense hydration, instant detangling and a smooth, soft feel, plus the nourishment and protective power of cold-pressed marula oil. Smoothes and repairs the hair surface for a shiny, flawless finish.
Rare Oil Intensive Masque – Cold-pressed marula oil thoroughly hydrates and dramatically smoothes and softens dry, coarse hair and adds fullness to fine, limp hair. Packed with powerful antioxidants, oleic acids, proteins and vitamins, this replenishing, protective formula delivers intense hydration, seals split ends, prevents damage and provides UV protection.
Rare Oil Treatment – Using only pure marula and esterized oil, this non-greasy, multitasking oil treatment pampers hair and skin with rich moisture. Can be applied pre-shampooing as an enriching treatment or to clean, damp hair before blowdrying. A few drops on dry ends are the perfect solution for frizz and flyaways. Instant conditioning, lightweight feel and brilliant shine create silky-soft strands with a flawless finish, completely transforming hair.
Rare oil Treatment Light – A featherweight version of the Rare Oil Treatment, specially formed for fine hair.
For more information, visit www.raremarula.com.

Next stop, Portugal! These winners will represent North America at the Wella Destination Event in the Global TrendVision Awards.

Stylists Yene Damtew and Jamal Edmonds launch Coil Event, a textured hair event for working stylists with hands-on education, live demonstrations, industry conversation, and networking.

Powered by mya, the zero-commission matchmaking tool connects clients with suite owners, setting a new tech benchmark in the salon suite industry.

A reimagined Press Conference and Official Show Launch will feature the artistry and creative direction of the Chrystofer Benson Artist Team, an exclusive first look at America’s Beauty Show 2027, and an invitation to EXPERIENCE the PULSE - The Heartbeat of the Professional Beauty Industry.
Maya Smith, CEO, Founder and Creative Director of haircare brand The Doux, sits down with Nicole to chat about the brand's new Roblox game, My Salon Empire, inspired by salon entrepreneurship and celebrating all hair textures.

This global competition celebrates the artistry, energy, and creative PULSE of the professional beauty community.

Sofia Vergara, Lucy Hale, Alison Brie, John Salley, Brian Austin Green and more honored the best achievements in Science Behind Beauty, Health & Wellness at this glittering event.

Stress was the factor respondents blamed most often when their skin worsened, cited by 54%, followed by diet at 37% and hormones at 35%.

This year’s awards centered around the Monochromatic trend, which is rooted in minimalism and intentional by design.
Haircare brand The Doux has launched “My Salon Empire,” a free-to-play salon management game on Roblox, helping the next generation celebrate the diversity of textured hair and explore salon entrepreneurship.

The show reported 30% attendance growth. It felt that way. This event for the southwest professional beauty community had heart, spice, and something for everyone.

Wella artists presented the Monochromatic trend movement, introduced new Pure Perfection color and Sebastian styling innovations, while the Wella team created interactive fun throughout Wella Studio in Los Angeles.

Dominique LyVar, an influential educator and artist, is remembered by those who loved him for his significant impact on the industry and contributions to the community.

Known for his buttery blondes and a technique for highlighting hair with more precision that he called chunking, Brad Johns died on August 27. His friend and fellow colorist, David Stanko, shares thoughts on his talented colleague and close friend.

As technology evolves at an accelerated rate, you want to make sure you have the best in your business toolkit to help you grow sales, motivate your team, communicate with your current and future clientele, and streamline your managerial tasks. The 2026 SALON TODAY Technology Solutions Guide is designed to help you navigate today's growing landscape of salon and spa technology. In this guide, you'll find a curated look at more than 50 of the latest software platforms, digital solutions, and innovative features to help you compare options and identify the best fit for your business.

The Davines Edit reflects the brand’s passion for people and planet.

RÜTE Wash introduces a shower cap designed specifically for crown washing, helping clients with hair extensions cleanse the scalp while protecting the lengths from water.