Farouk Systems announces Mary Wilson's appointment as new Vice President of Marketing. Wilson brings over 20 years of experience in beauty industry education and marketing.
(l-to-r) Basim Shami, Mary Wilson, Andrea Chiavelli
In her new role with Farouk Systems, Wilson is responsible for the development and execution of the overall marketing strategy for each brand and will oversee the marketing, communications, graphic design and CHI rewards departments.
Ad Loading...
“We welcome Mary’s experience and leadership to our team and are proud to have such an inspiring visionary leading our marketing initiatives,” said Basim Shami, Chief Executive Officer.
“Our strategy is to have the best executives in the industry working with us to take our company to the next level and Mary is a key addition to reach that goal, we are honored to have her on our team,” said Andre Chiavelli, Executive Vice President of Global Corporate Strategy.
"I could not be more excited to join the Farouk team. I have long admired Farouk as a person, entrepreneur and hairdressing leader. To lead the marketing efforts under Basim Shami’s vision and Andre Chiavelli’s strategic direction is both invigorating and exciting. Expect great things from our young, dynamic and creative team,” said Wilson, who will report directly to Shami.
Mireya Villarreal, founder of From Chair to Boss™, is bringing together beauty industry leaders for a new one-day educational event designed to help salon professionals strengthen the business side of their careers. From Chair to Boss Live! will take place September 28 at the Hilton Oak Brook Hills Resort & Conference Center in Oak Brook, Illinois.
Salon owner, tech founder, and educator Universe Walker will bring her signature workshop, The Art of Dry Cutting, to Brooklyn on July 20, offering stylists a chance to deepen their understanding of shape, movement, texture, and dry cutting.
As part of our ongoing commitment to sharing resources that help beauty professionals stay informed, we thought it was worth introducing our audience to The Chatter and the unique perspective it brings to industry conversations.
Celebrating 60 years in haircare, Dippity-Do is honoring its styling heritage with its Girls with Curls collection, a reimagined Light Hold Gelée inspired by the brand's original 1965 styling gel.
Covet & Mane has expanded its Pro Color System with the launch of Color Boost Drops, completing what the company says is the first professional color system engineered specifically for hair extensions.
The 2026 Beauty Changes Lives Legacy Award has been awarded to Sam Villa for his trailblazing contribution, advocacy and mentorship that has profoundly transformed and elevated the professional beauty industry.
Curl Cult founder Janine Jarman, a hairstylist, salon owner, educator, and product creator, is opening a community investment round that gives hairdressers and clients the opportunity to own a stake in the company they helped grow.
Aura Salonware is proud to announce its 2026 scholarship recipients. This first-time scholarship in partnership with the Professional Beauty Association awarded three different scholarships to support beauty professionals at every point in their professional journey.
SalonCentric has announced its expansion into Alaska, marking the distributor’s presence across all 50 states and bringing additional access to professional beauty products, education and business support to licensed salon professionals in the region.
Though their Astronaut of Hope collection of brushes and clips, ERGO Styling Tools raises $33,000 to support HairToStay, the first and only national nonprofit dedicated to making scalp cooling treatments affordable for cancer patients.
At the America’s Beauty Show press conference—hosted in collaboration with Cosmetologists Chicago—these standout professionals were recognized for their contributions to the industry.
A full day of education for hairstylists and salon pros focused on pricing, personal branding, client experience, social media, and long-term career growth.