Modern Salon
MenuMENU
SearchSEARCH

Mary Wilson Joins Farouk as VP of Marketing

Farouk Systems proudly announces Mary Wilson as the new Vice President of Marketing.

Anne Moratto
Anne MorattoDirector of Brand Content Strategy, MODERN SALON and NAILS
Read Anne's Posts
February 25, 2013
1 min to read


Farouk Systems announces Mary Wilson's appointment as new Vice President of Marketing.  Wilson brings over 20 years of experience in beauty industry education and marketing.

(l-to-r) Basim Shami, Mary Wilson, Andrea Chiavelli

In her new role with Farouk Systems, Wilson is responsible for the development and execution of the overall marketing strategy for each brand and will oversee the marketing, communications, graphic design and CHI rewards departments.

Ad Loading...

“We welcome Mary’s experience and leadership to our team and are proud to have such an inspiring visionary leading our marketing initiatives,” said Basim Shami, Chief Executive Officer.

“Our strategy is to have the best executives in the industry working with us to take our company to the next level and Mary is a key addition to reach that goal, we are honored to have her on our team,” said Andre Chiavelli, Executive Vice President of Global Corporate Strategy.

"I could not be more excited to join the Farouk team.  I have long admired Farouk as a person, entrepreneur and hairdressing leader.  To lead the marketing efforts under Basim Shami’s vision and Andre Chiavelli’s strategic direction is both invigorating and exciting. Expect great things from our young, dynamic and creative team,” said  Wilson, who will report directly to Shami.

www.farouk.com

More In The Know

Ad Loading...
A man cuts a man's hair
In The Know|Articles|Aug 6, 2026

In Dubai, Clients Visit the Salon Every Week. Here’s What That Market Can Teach You

In Dubai, a salon visit isn’t an appointment. It’s a weekly routine, and clients can spend $800 to $1,400 a month on it, according to Gaurav Tripathi of MADI International. On October 6-8, 2026, the market behind those numbers opens its doors as Beautyworld Dubai marks its 30th edition at the Dubai World Trade Centre, bringing together distributors, brands, stylists and salon owners from all over the world.

Sponsored by BeautyWorld Dubai

A woman with long brown hair, a black sleeveless blouse, and a beaded headband.
In The Know|Articles|Jul 2, 2026

Mireya Villarreal Announces From Chair to Boss Live, a New Business Education Event for Beauty Professionals

Mireya Villarreal, founder of From Chair to Boss™, is bringing together beauty industry leaders for a new one-day educational event designed to help salon professionals strengthen the business side of their careers. From Chair to Boss Live! will take place September 28 at the Hilton Oak Brook Hills Resort & Conference Center in Oak Brook, Illinois.

Ad Loading...
Ad Loading...