America's Beauty Show Opens Entries for the 2027 ABS Global Image Awards
This global competition celebrates the artistry, energy, and creative PULSE of the professional beauty community.
by Staff
Matrix Biolage R.A.W. Puts Strangers Together in the Shower to Promote Sustainability
Matrix's Biolage R.A.W. partnered with YouTube Lab and captured the reactions of two strangers taking a cold shower together, using new Biolage R.A.W. shampoo and conditioner, aiming to go green not only through products, but saving water and energy as well.
January 13, 2017
1 min to read
Matrix Biolage continues it's #LiveRAW revolution with it's line of R.A.W. shampoos, conditioners and masks.
The brand partnered with the #YouTubeLab team to capture a series of videos that filmed the reactions of two complete strangers saving water and showering together, conserving energy by using cold water and using Biolage R.A.W. products.
Check out the videos and see how these strangers took on the #LiveRAW challenge themselves:
The line is available in three formulas: nourish, recover and uplift. Take the quiz to find out how you live R.A.W. and see which products are best for you and your clients.
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