Wella Announces the Finalists of Wella Trend Vision Awards
This year’s awards centered around the Monochromatic trend, which is rooted in minimalism and intentional by design.
by Anne Moratto
Matrix Completes Total Results So Silver Line with Conditioner and Triple Power Mask
The two new products are designed keep cool blonde and natural grey tones looking silver.
August 2, 2019
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Matrix Total Results is looking to raise the silver game with the launch of So Silver Conditioner and Triple Power Mask.
The two new formulas join the Matrix So Silver Shampoo to create a complete regimen that is designed to keep hard-to-maintain hair tones cool, clear and free of unwanted warmth.
With the addition of Total Results So Silver Conditioner and Total Results So Silver Mask, the So Silver family is complete and is designed for blondes who want to be cooler; platinum blondes seeking an icy, metallic finish and greys who want a silver edge!
Total Results So Silver Conditioner
With its ability to target each hair strand, this formula is designed to zero in on hair’s most porous areas and deposits moisture and nutrition where they’re needed most. Thanks to hydrating co-emulsion mask technology, dry, brittle hairis nourished; blonde and silver hair should gleam and feel soft and supple.
Total Results So Silver Triple Power Mask
This cool-hunting formula thinks and acts like a toner and features highly concentrated silver direct dyes. In just one-to-five minutes, the company says this concentrated mask provides customizable toning results. Used with So Silver Shampoo it provides optimal, cool-toned results and healthy, supple, reflective hair. The company says its benefits include neutralizing and cooling down Level 7-10 blondes; providing a metallic silver sheen to lightened platinum hair and upgrading dull grey hair to sophisticated silver. With regular use, blonde, platinum and grey clientswill lose unwanted yellow tones and becomemore polished, with a gorgeous, silvery finish. The mask can be applied in salons for a quick, customized toning service, and at home to enhance and maintain cool hair colors.
When it comes to color care, Matrix Total Results is “Color Obsessed,” offering color maintenance, color correction and color enhancement hair care systems for every hair color.
Total Results So Silver Shampoo, Conditioner and Triple Power Mask for blonde, grey and silver hair lightened to levels 7-10 neutralize and upgrade silver and platinum tones.
Total Results Brass Off for brunette hair lightened to levels 4-7 includes a shampoo, conditioner and customizable mask with blue tones that neutralize unwanted orange and brassy tones, keeping hair free ofwarmth.
Total Results Keep Me Vivid Shampoo, Conditioner, Color Lamination Spray and Velvetizer Leave-Infor high maintenance pastels, vivid colors, fashion huesand colored hair*lock in fade-prone color and keep it looking just-done for up to 65 days.
Total Results Color Obsessed Shampoo, Conditioner and Miracles Treat 12 for classic, single-process preserve hair color with antioxidants and keep color-treated hair smooth, shiny and healthy.
Total Results Re-Bond Shampoo, Pre-conditioner, and Conditioner build weak bonds and repair internal strength from 3 chemical services.
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