Matrix introduces an alternative to traditional haircare: soap-free cleansers that will cleanse hair without depleting its natural emollients and oils. Biolage Cleansing Conditioners are low lathering, fast rinsing and lift impurities gently and effectively. They are targeted for individual hair types and contain no parabens, heavy silicones or harsh salts.

According to Matrix Celebrity Stylist George Papanikolas, women today are shampooing less and less frequently than in the past – many on an average of two or three times a week – due to concerns about stripping color and damaging hair. Cleansing Conditioners are designed to condition from within while releasing cleansing agents that trap dirt and whisk it away when the hair is rinsed.

“Additionally,” says Papanikolas, “conditioning cleansing or ‘co-washing’ has long been a practice among individuals with fragile, naturally curly hair who recognize the need to treat their locks with extra care.”

The Biolage range accommodates a wide variety of hair types, with formulas specifically designed for Fine, Medium, Coarse and Curly textures.

For more information, visit matrix.com.

Melissa Rycroft gets hair makeover with new Matrix Biolage Cleansing Conditioner from Celebrity Hairstylist George Papanikolas.