Matrix's Ammon Carver Sits Down With Celebrities From the Oscars
Hollywood’s elite were spotted at The Matrix Style Suite within the GBK Oscar’s Lounge in Beverly Hills this past weekend. Matrix Artistic Director Ammon Carver helped create glam do’s and offer personal consultations on a number of celebrities.
Hollywood’s elite were spotted at The Matrix Style Suite within the GBK Oscar’s Lounge in Beverly Hills this past weekend. Matrix Artistic Director Ammon Carver helped create glam do’s and offer personal consultations on a number of celebrities. Ammon also offered customized hair strategies to keep their locks looking their best using Matrix’s Biolage, Total Results and Design Pulse collections.
Ammon invited each “guest” to sit in his styling chair in the Lounge to discuss their hair needs and challenges. After the consultations, he was able to prescribe the best solutions from the Matrix portfolio.
Ad Loading...
Here's what each celeb liked/left with:
Lincoln’s Bruce McGill left with Design Pulse Messy Couture, Total Results Blonde Care collection—Shampoo, Weightless Conditioner and Flash Filler Sheer Mist--for his wife’s flaxen locks.
Lincoln's David Costabile, Biolage Hydrathérapie Collection
“Ashley Williams from How I Met Your Mother came in with a great textured bob,” Ammon reports, “and we decided that Matrix Exquisite Oil Replenishing Treatment was the perfect treatment to control flyaways and enhance her textured cut.”
Another consultation success story was with Wendi McClendon Covey, the star of Bridesmaids. Ammon reports that she requested solutions for her fine blonde hair, so he sent her home with Total Results Blonde Care plus the body-boosting Total Results Amplify Hairspray.
Ad Loading...
Brigid Brannagh from Lifetime’s Army Wives left with the Biolage Colorcarethérapie collection and Exquisite Oil Replenishing Treatment.
Over the course of the two days, Ammon also met with dozens of other celebrities, including Richard Kind from Argo, Bruce Greenwood of Flight, CCH Pounder from Avatar andThe Shield, Rex Lee from Entourage and Suburgatory, boxing champion Sugar Ray Leonard and Melissa & Joey’s Joey Lawrence. He also chatted with Evan Handler, aka “Harry” from Sex and the City. "Though the actor is bald," says Ammon, "he loved the way a few drops of Matrix Exquisite Oil made his scalp look and feel healthy and refreshed!"
Each visitor to the Matrix “pop-up” styling station received a gift bag full of Matrix products, including the items recommended specifically for them by Ammon.
Celebrating 60 years in haircare, Dippity-Do is honoring its styling heritage with its Girls with Curls collection, a reimagined Light Hold Gelée inspired by the brand's original 1965 styling gel.
Covet & Mane has expanded its Pro Color System with the launch of Color Boost Drops, completing what the company says is the first professional color system engineered specifically for hair extensions.
The 2026 Beauty Changes Lives Legacy Award has been awarded to Sam Villa for his trailblazing contribution, advocacy and mentorship that has profoundly transformed and elevated the professional beauty industry.
Curl Cult founder Janine Jarman, a hairstylist, salon owner, educator, and product creator, is opening a community investment round that gives hairdressers and clients the opportunity to own a stake in the company they helped grow.
Aura Salonware is proud to announce its 2026 scholarship recipients. This first-time scholarship in partnership with the Professional Beauty Association awarded three different scholarships to support beauty professionals at every point in their professional journey.
SalonCentric has announced its expansion into Alaska, marking the distributor’s presence across all 50 states and bringing additional access to professional beauty products, education and business support to licensed salon professionals in the region.
Though their Astronaut of Hope collection of brushes and clips, ERGO Styling Tools raises $33,000 to support HairToStay, the first and only national nonprofit dedicated to making scalp cooling treatments affordable for cancer patients.
At the America’s Beauty Show press conference—hosted in collaboration with Cosmetologists Chicago—these standout professionals were recognized for their contributions to the industry.
A full day of education for hairstylists and salon pros focused on pricing, personal branding, client experience, social media, and long-term career growth.
amika's new Stylist Circle is a community-first model designed to reflect and support the full spectrum of today's working stylists. Find out how you can join.