
Wella Announces the Finalists of Wella Trend Vision Awards
This year’s awards centered around the Monochromatic trend, which is rooted in minimalism and intentional by design.
Hollywood’s elite were spotted at The Matrix Style Suite within the GBK Oscar’s Lounge in Beverly Hills this past weekend. Matrix Artistic Director Ammon Carver helped create glam do’s and offer personal consultations on a number of celebrities.
Hollywood’s elite were spotted at The Matrix Style Suite within the GBK Oscar’s Lounge in Beverly Hills this past weekend. Matrix Artistic Director Ammon Carver helped create glam do’s and offer personal consultations on a number of celebrities. Ammon also offered customized hair strategies to keep their locks looking their best using Matrix’s Biolage, Total Results and Design Pulse collections.
Ammon invited each “guest” to sit in his styling chair in the Lounge to discuss their hair needs and challenges. After the consultations, he was able to prescribe the best solutions from the Matrix portfolio.
Here's what each celeb liked/left with:
Lincoln’s Bruce McGill left with Design Pulse Messy Couture, Total Results Blonde Care collection—Shampoo, Weightless Conditioner and Flash Filler Sheer Mist--for his wife’s flaxen locks.
Lincoln's David Costabile, Biolage Hydrathérapie Collection
“Ashley Williams from How I Met Your Mother came in with a great textured bob,” Ammon reports, “and we decided that Matrix Exquisite Oil Replenishing Treatment was the perfect treatment to control flyaways and enhance her textured cut.”
Another consultation success story was with Wendi McClendon Covey, the star of Bridesmaids. Ammon reports that she requested solutions for her fine blonde hair, so he sent her home with Total Results Blonde Care plus the body-boosting Total Results Amplify Hairspray.
Brigid Brannagh from Lifetime’s Army Wives left with the Biolage Colorcarethérapie collection and Exquisite Oil Replenishing Treatment.

Over the course of the two days, Ammon also met with dozens of other celebrities, including Richard Kind from Argo, Bruce Greenwood of Flight, CCH Pounder from Avatar andThe Shield, Rex Lee from Entourage and Suburgatory, boxing champion Sugar Ray Leonard and Melissa & Joey’s Joey Lawrence. He also chatted with Evan Handler, aka “Harry” from Sex and the City. "Though the actor is bald," says Ammon, "he loved the way a few drops of Matrix Exquisite Oil made his scalp look and feel healthy and refreshed!"
Each visitor to the Matrix “pop-up” styling station received a gift bag full of Matrix products, including the items recommended specifically for them by Ammon.
For more information about the products mentioned above, visit www.mymatrixfamily.com.

This year’s awards centered around the Monochromatic trend, which is rooted in minimalism and intentional by design.
Haircare brand The Doux has launched “My Salon Empire,” a free-to-play salon management game on Roblox, helping the next generation celebrate the diversity of textured hair and explore salon entrepreneurship.

The show reported 30% attendance growth. It felt that way. This event for the southwest professional beauty community had heart, spice, and something for everyone.

Wella artists presented the Monochromatic trend movement, introduced new Pure Perfection color and Sebastian styling innovations, while the Wella team created interactive fun throughout Wella Studio in Los Angeles.

Dominique LyVar, an influential educator and artist, is remembered by those who loved him for his significant impact on the industry and contributions to the community.

Known for his buttery blondes and a technique for highlighting hair with more precision that he called chunking, Brad Johns died on August 27. His friend and fellow colorist, David Stanko, shares thoughts on his talented colleague and close friend.

As technology evolves at an accelerated rate, you want to make sure you have the best in your business toolkit to help you grow sales, motivate your team, communicate with your current and future clientele, and streamline your managerial tasks. The 2026 SALON TODAY Technology Solutions Guide is designed to help you navigate today's growing landscape of salon and spa technology. In this guide, you'll find a curated look at more than 50 of the latest software platforms, digital solutions, and innovative features to help you compare options and identify the best fit for your business.

The Davines Edit reflects the brand’s passion for people and planet.

RÜTE Wash introduces a shower cap designed specifically for crown washing, helping clients with hair extensions cleanse the scalp while protecting the lengths from water.

Premiere San Antonio Presented by SalonCentric returns for its fourth edition August 30-31 at the Henry B. González Convention Center, delivering its biggest and boldest event to date.

One-Day Personal and Professional Development Education Event for Beauty Professionals Set for October 25, 2026, at the Hilton Philadelphia City Avenue.

According to the report, people are moving away from copy-paste trends and toward community, using real experiences to develop a sense of taste and beauty that reflects who they are.

Hairstylists and barbers can showcase their creative and technical vision in two global categories with cash prizes and a chance to represent in Portugal.

The BBR Beauty Show featured a prominent speaker lineup including Lacy Redway, Karrueche Tran, Danessa Myricks, Chelley B., Sabrina Elba, Jessica Harris-Dupart, and more.

The Professional Beauty Association and Pivot Point team up to develop an ongoing study that measures the confidence of salon owners, stylists, school owners, and students.

This shared recognition celebrates the strength of industry collaboration in advancing professional mobility.

In Dubai, a salon visit isn’t an appointment. It’s a weekly routine, and clients can spend $800 to $1,400 a month on it, according to Gaurav Tripathi of MADI International. On October 6-8, 2026, the market behind those numbers opens its doors as Beautyworld Dubai marks its 30th edition at the Dubai World Trade Centre, bringing together distributors, brands, stylists and salon owners from all over the world.
Sponsored by BeautyWorld Dubai