
America's Beauty Show Opens Entries for the 2027 ABS Global Image Awards
This global competition celebrates the artistry, energy, and creative PULSE of the professional beauty community.
Matrix has completed an upgrade on the Total Results portfolio of care and styling products. Complete with new packaging, color-coded ranges, new names, systems and products, the line is designed to meet the demands of modern hairstylists and ...









High Amplify Wonder Boost, Root Lifter

Matrix has completed an upgrade on the Total Results portfolio of care and styling products. Complete with new packaging, color-coded ranges, new names, systems and products, the line is designed to meet the demands of modern hairstylists and guests.
Each range within the Total Results family targets a specific hair need, and includes shampoo, conditioner and stylers. The Total Results ranges include:
High Amplify: Boosts volume in hair with its silicone-free formula with protein. Stylers: High Amplify Wonder Boost, a targeted crème for extreme lift at the root or all over volume; Foam Volumizer; Proforma Hairspray and High Amplify Hairspray.
Curl Please: Contains Jojoba oil for bouncy, lively, long-lasting curls. Stylers: Curl Please Super Defrizzer, a lightweight, strong-hold, frizz-resistant gel and Contouring Lotion, which provides lightweight moisture and boosts body.
Rock It Texture: Contains polymers that boost hair structure to produce undone texture. Styler: Rock It Texture Sea Salt Spray, a lightweight texturizing spray that adds body and definition for tousled, defrizzed waves without stiffness.
Hello Blondie: TLC for blondes, this range contains Chamomile, and is designed to make hair stronger. Blondes have brilliant shine and radiance. Styler: Flash Filler, a sheer mist that fills in porous hair fiber, to fortify and maintain brightness.
Mega Sleek: Contains Shea Butter to make hair smoother. Hair stays silky-smooth with controlled frizz. Stylers: NEW! Mega Varnish, a quick drying, weightless serum that defeats frizz and provides shine; Iron Smoother, a spray that helps protect against heat damage; Blown Down Leave-In Cream, provides heat protection and easy glide for blowouts instantly smoothing hair and controlling frizz.
So Long Damage: Ceramides penetrate, restructure and resurface hair for less breakage. Stylers: Break Fix, a reconstructing leave-in elixir that helps repair damage and prevents breakage. It resurfaces brittle strands as it recharges healthy shine. Iron Tamer, a smoothing lotion that protects against high-heat damage.
Color Obsessed: Packed with antioxidants, this range protects color for up to 32 washes, keeping it vibrant. Styler: Miracle Treat 12, a spray that offers 12 benefits for color-treated hair, including enhanced body, smoothing, conditioning, silkiness and shine.
Color Obsessed So Silver: This shampoo, great for blonde or silver hair, is designed to eliminate brassy warmth and corrects yellow undertones.
Moisture Rich: Perfect for dry, dehydrated hair, this range contains glycerin to provide 4x more moisturized hair. Styler:Moisture Me Rich Moisture Cure is a two-phase treatment that moisturizes and revitalizes hair for smoothness, shine and tangle-free texture.
Total Results Miracles:
Miracle Creator Multi-Tasking Treatment—an all-in-one spray that provides 20 beautifying miracles in a single formula. Among them: fixes breakage, protects against heat, fights frizz, detangles, mends split ends and accelerates blow-dries.
Miracle Extender Dry Shampoo—a dry shampoo that instantly refreshes hair, absorbs oil and extends the life of every style without flakiness, residue, dryness or stiffness for that perfect, 2nd day look.
Miracle Morphers Intense Backbar Treatments
In the salon, Total Results stylists can elevate their professionalism with three simple, easy to use, exciting new backbar treatments. These Miracle Morphers propel ingredients into the hair to kick start any look:
Kick-Up Protein Bodifying Treament—highest level of protein; adds structure for strong volume.
Slim Down Lipid Smoothing Treatment—highest level of lipid; blocks humidity for long-lasting frizz control.
Correct It Ceramide Strengthening Treatment—highest level of ceramide; fills hair porosity for increased strength for weak strands.
PRO-SOLUTIONIST Backbar Treatments
5+ Protopak Repairing Treatment helps smooth hair cuticle and improves texture and appearance of extremely dry, damaged, chemically-processed hair.
No Stain Color Stain Remover removes haircolor stains from hairline, ears and scalp.
Alternate Action Clarifying Shampoo deeply cleanses hair to help lift away buildup without stripping oils.
Instacure Leave-In Treatment helps smooth hair cuticle and conditions porous hair.

This global competition celebrates the artistry, energy, and creative PULSE of the professional beauty community.

Sofia Vergara, Lucy Hale, Alison Brie, John Salley, Brian Austin Green and more honored the best achievements in Science Behind Beauty, Health & Wellness at this glittering event.

Stress was the factor respondents blamed most often when their skin worsened, cited by 54%, followed by diet at 37% and hormones at 35%.

This year’s awards centered around the Monochromatic trend, which is rooted in minimalism and intentional by design.
Haircare brand The Doux has launched “My Salon Empire,” a free-to-play salon management game on Roblox, helping the next generation celebrate the diversity of textured hair and explore salon entrepreneurship.

The show reported 30% attendance growth. It felt that way. This event for the southwest professional beauty community had heart, spice, and something for everyone.

Wella artists presented the Monochromatic trend movement, introduced new Pure Perfection color and Sebastian styling innovations, while the Wella team created interactive fun throughout Wella Studio in Los Angeles.

Dominique LyVar, an influential educator and artist, is remembered by those who loved him for his significant impact on the industry and contributions to the community.

Known for his buttery blondes and a technique for highlighting hair with more precision that he called chunking, Brad Johns died on August 27. His friend and fellow colorist, David Stanko, shares thoughts on his talented colleague and close friend.

As technology evolves at an accelerated rate, you want to make sure you have the best in your business toolkit to help you grow sales, motivate your team, communicate with your current and future clientele, and streamline your managerial tasks. The 2026 SALON TODAY Technology Solutions Guide is designed to help you navigate today's growing landscape of salon and spa technology. In this guide, you'll find a curated look at more than 50 of the latest software platforms, digital solutions, and innovative features to help you compare options and identify the best fit for your business.

The Davines Edit reflects the brand’s passion for people and planet.

RÜTE Wash introduces a shower cap designed specifically for crown washing, helping clients with hair extensions cleanse the scalp while protecting the lengths from water.

Premiere San Antonio Presented by SalonCentric returns for its fourth edition August 30-31 at the Henry B. González Convention Center, delivering its biggest and boldest event to date.

One-Day Personal and Professional Development Education Event for Beauty Professionals Set for October 25, 2026, at the Hilton Philadelphia City Avenue.

According to the report, people are moving away from copy-paste trends and toward community, using real experiences to develop a sense of taste and beauty that reflects who they are.

Hairstylists and barbers can showcase their creative and technical vision in two global categories with cash prizes and a chance to represent in Portugal.

The BBR Beauty Show featured a prominent speaker lineup including Lacy Redway, Karrueche Tran, Danessa Myricks, Chelley B., Sabrina Elba, Jessica Harris-Dupart, and more.