
Wella Announces the Finalists of Wella Trend Vision Awards
This year’s awards centered around the Monochromatic trend, which is rooted in minimalism and intentional by design.
Check out our 2016 Healthy Hairdresser gift bag we gave away at America's Beauty Show 2016! These AMAZING products were included from our sponsors: Fuel Hair, 12 Benefits, Ouidad, Obliphica Professional, Parodi, Repechage and Malibu C! Find ...








This two-step Malibu MakeOver wellness treatment by Malibu C performed exclusively in the salon, transforms tone, texture, vibrancy, and strength of hair. The first step is a patented blend of antioxidant vitamin crystals that activate into a gel to naturally draw malicious mineral deposits, chlorine and other impurities from the hair and scalp that prevent it from performing at its peak. The second step is a powerful reconstructor formulated with plant-derived proteins that seek out hair's weak spots and rebuild only where damage exists, strengthening strands from within, resulting in the dramatic difference of restoring hair to its peak performance! You’ll be wonderfully wowed with strands at their swingy, shiny best and your hair will be
Check out our 2016 Healthy Hairdresser gift bag we gave away at America's Beauty Show 2016! These AMAZING products were included from our sponsors: Fuel Hair, 12 Benefits, Ouidad, Obliphica Professional, Parodi, Repechage and Malibu C! Find out more information about each of the brands and the products they are giving away below.
When you reach for a non-aerosol volume foam, it needs to deliver really big lift especially at the roots, and Volume Foam by Fuel Hair does just that. Create amazing lift and texture with this foam’s dual action abilities that help tame hair, while providing grip and touchable support essential for long-lasting fullness. The product also helps maintain a healthy scalp, so your guest won’t complain about dryness or build-up either. For more information, visit www.fuelhair.com.
12 Benefits Instant Healthy Hair Treatment is multi-functional and prevents and repairs hair damage with only six ingredients.
12 Benefits precise composition of natural hair lipids and UV absorbers in an ultra-pure base of steam-distilled water reverses stress associated with chemicals, thermal styling and environmental exposure. When applied after a hair-color service, 12 Benefits seals and protects for longer lasting color results.
Formulated with only six essential ingredients, misting 2–3 times daily on the mid-shaft to ends (where natural hair lipids are shampooed away before these essential hair moisturizers typically extend) will dramatically reverse the aged and damaged look and feel of hair. For more information visit: www.12benefits.com.
Ouidad’s Cleansing Oil is an ultra-rich healing formula with an advanced oil base that gently removes dirt and build-up while restoring essential moisture. This foaming Cleansing Oil wraps delicate curls in the proprietary, nutrient-rich CR-4 Repair complex, a cushiony coating of concentrated fatty acids that helps nourish, rebuild and protect curls in need of repair. Silk proteins and coconut oils bind to the cuticle for lasting hydration and renewed body and shine. For more information, visit www.ouidad.com.
Based on a philosophy that providing clients with samples is key to building a healthy business, Obliphica Professional offers a generous, ongoing sampling program that rewards salons, based on purchase history, with 15 ml vials with pumps of the company’s popular Seaberry Serum. The mini versions of the retail size supply a week’s use. Seaberry Serum leaves even damaged hair healthier, softer, smoother, shinier and more resilient from the first application. Obliphica Professional’s research indicates that guests will become regular purchasers after experiencing the sample. For more information, visit www.obliphicaprofessional.com.
Fast-absorbing and long-lasting, Parodi Daily Moisturizing Hand Cream contains Spilanthes and Hypericum to help maintain moisture balance. It’s intended to be applied often throughout the day to relax tired hands by massaging gently into the hands. Formulated specifically for salon professionals, the hand cream also is ideal for clients who face daily exposure to water, chemicals and other skin-drying conditions. For more information, visit www.parodicare.com.
Repechage C-Serum, short for cytoserum, is a highly concentrated seaweed extract rich in vitamins, minerals, amino acids, trace elements and phyto-horomones necessary for good skin. This serum helps prevent dehydration and fine lines, while replenishing moisture to restore overall skin vitality.
The serum features natural sources of 12 vitamins including B12, C, E, K and Beta Carotene, 18 amino acids, and 42 trace elements. Essential fatty acids help maintain the skin barrier while Alginic Acid – a polysaccharide – helps to lock moisture into the skin. C-Serum's oil free formula won't cause breakouts while helping to replenish dehydration. A must-have for healthy, luminous skin. For more information, visit www.repechage.com.
The two-step Malibu MakeOver wellness treatment by Malibu C performed exclusively in the salon, transforms tone, texture, vibrancy, and strength of hair.
The first step is a patented blend of antioxidant vitamin crystals that activate into a gel to naturally draw malicious mineral deposits, chlorine and other impurities from the hair and scalp that prevent it from performing at its peak.
The second step is a powerful reconstructor formulated with plant-derived proteins that seek out hair's weak spots and rebuild only where damage exists, strengthening strands from within, resulting in the dramatic difference of restoring hair to its peak performance. Hair will be crystal-clear prepared for color or texturizing services. For more information, visit www.malibuc.com.

This year’s awards centered around the Monochromatic trend, which is rooted in minimalism and intentional by design.
Haircare brand The Doux has launched “My Salon Empire,” a free-to-play salon management game on Roblox, helping the next generation celebrate the diversity of textured hair and explore salon entrepreneurship.

The show reported 30% attendance growth. It felt that way. This event for the southwest professional beauty community had heart, spice, and something for everyone.

Wella artists presented the Monochromatic trend movement, introduced new Pure Perfection color and Sebastian styling innovations, while the Wella team created interactive fun throughout Wella Studio in Los Angeles.

Dominique LyVar, an influential educator and artist, is remembered by those who loved him for his significant impact on the industry and contributions to the community.

Known for his buttery blondes and a technique for highlighting hair with more precision that he called chunking, Brad Johns died on August 27. His friend and fellow colorist, David Stanko, shares thoughts on his talented colleague and close friend.

As technology evolves at an accelerated rate, you want to make sure you have the best in your business toolkit to help you grow sales, motivate your team, communicate with your current and future clientele, and streamline your managerial tasks. The 2026 SALON TODAY Technology Solutions Guide is designed to help you navigate today's growing landscape of salon and spa technology. In this guide, you'll find a curated look at more than 50 of the latest software platforms, digital solutions, and innovative features to help you compare options and identify the best fit for your business.

The Davines Edit reflects the brand’s passion for people and planet.

RÜTE Wash introduces a shower cap designed specifically for crown washing, helping clients with hair extensions cleanse the scalp while protecting the lengths from water.

Premiere San Antonio Presented by SalonCentric returns for its fourth edition August 30-31 at the Henry B. González Convention Center, delivering its biggest and boldest event to date.

One-Day Personal and Professional Development Education Event for Beauty Professionals Set for October 25, 2026, at the Hilton Philadelphia City Avenue.

According to the report, people are moving away from copy-paste trends and toward community, using real experiences to develop a sense of taste and beauty that reflects who they are.

Hairstylists and barbers can showcase their creative and technical vision in two global categories with cash prizes and a chance to represent in Portugal.

The BBR Beauty Show featured a prominent speaker lineup including Lacy Redway, Karrueche Tran, Danessa Myricks, Chelley B., Sabrina Elba, Jessica Harris-Dupart, and more.

The Professional Beauty Association and Pivot Point team up to develop an ongoing study that measures the confidence of salon owners, stylists, school owners, and students.

This shared recognition celebrates the strength of industry collaboration in advancing professional mobility.

In Dubai, a salon visit isn’t an appointment. It’s a weekly routine, and clients can spend $800 to $1,400 a month on it, according to Gaurav Tripathi of MADI International. On October 6-8, 2026, the market behind those numbers opens its doors as Beautyworld Dubai marks its 30th edition at the Dubai World Trade Centre, bringing together distributors, brands, stylists and salon owners from all over the world.
Sponsored by BeautyWorld Dubai