
Wella Announces the Finalists of Wella Trend Vision Awards
This year’s awards centered around the Monochromatic trend, which is rooted in minimalism and intentional by design.
Barbers performed three cuts in the competition to join the Wahl Education Team. Despite his victory, Puertas is new on the barbering scene.


Wahl Professional has announced Peter Puertas (@p.cuts) as the winner of the 4th Annual Online Wahl Barber Battle. Puertas has been awarded an honorary, year-long spot on the Wahl Field and Education Team, a complete 5 Star line of tools and a Wahl Prize Package. The barber calls Provo, Utah home, where he and his wife, Meghan, own a joint barbershop and salon called The Hideaway.
Barbers interested in participating in the battle had to submit a video of themselves performing three designated cuts: the Afro, the Taper and their own Signature Cut. These cuts were picked by Wahl’s U.S. Director of Education, Lisa Finucane, and her panel of judges. They were chosen to test entrants’ skills and their ability to not only perform day-to-day cuts in the shop but unleash their creativity. Once the submissions were gathered, the judges assessed entries on how the barbers not only showcased their skills but also educated viewers on their technique. Puertas prevailed in the intense judging process and was named champion.
“When Lisa and Byrd (@byrdmena) showed up at my shop, I didn’t realize what was happening until I saw the camera behind them and heard Lisa tell me that I was the winner of the Barber Battle. You couldn’t tell, but under my mask, I was smiling so big,” says Puertas, as he recalls the moment he found out he won the battle.
Despite his victory, Puertas is new on the barbering scene. He went to Paul Mitchell and graduated in 2019 with a passion for education. He was motivated to submit a video for the battle, not once but twice. Only being a few weeks out of school, Puertas entered Barber Battle 3 in 2019 and cracked the Top 10. Puertas took that encouragement and let it fuel him to do better the next year.
When asked what his winning strategy was, Puertas noted that he wanted to not only create great cuts but also focus on his passion for barbering and education. Despite his early success, Puertas at first wasn’t sure about participating because of the COVID-19 pandemic. It wasn’t until he saw the announcement of the battle on YouTube and had the encouragement of his friends and family that he knew he should take another chance.
“My first clipper ever was Wahl and since then joining the Wahl team has always been a goal of mine. Every day I learn something new about the company, and each day it makes me even more thankful to be a part of the team. I love that Wahl focuses on quality over quantity,” says Puertas.
Following Puertas is Humberto Vasquez (@chuckyvasqz) in second place, earning a spot on the Wahl Select Team, Wahl tools, and a Wahl Prize Package. Jaida Whitfield (@jfiondrathebarber) placed third and received Wahl’s Barber Combo Set and Clipper and a Wahl Prize Package.
To view all three barber battle winners’ submission videos, go to WahlBarberBattle.com. Follow Wahl Professional on Instagram (@wahlpro) and sign up for their Ambassador Program here to stay up to date with upcoming events and programs.

This year’s awards centered around the Monochromatic trend, which is rooted in minimalism and intentional by design.
Haircare brand The Doux has launched “My Salon Empire,” a free-to-play salon management game on Roblox, helping the next generation celebrate the diversity of textured hair and explore salon entrepreneurship.

The show reported 30% attendance growth. It felt that way. This event for the southwest professional beauty community had heart, spice, and something for everyone.

Wella artists presented the Monochromatic trend movement, introduced new Pure Perfection color and Sebastian styling innovations, while the Wella team created interactive fun throughout Wella Studio in Los Angeles.

Dominique LyVar, an influential educator and artist, is remembered by those who loved him for his significant impact on the industry and contributions to the community.

Known for his buttery blondes and a technique for highlighting hair with more precision that he called chunking, Brad Johns died on August 27. His friend and fellow colorist, David Stanko, shares thoughts on his talented colleague and close friend.

As technology evolves at an accelerated rate, you want to make sure you have the best in your business toolkit to help you grow sales, motivate your team, communicate with your current and future clientele, and streamline your managerial tasks. The 2026 SALON TODAY Technology Solutions Guide is designed to help you navigate today's growing landscape of salon and spa technology. In this guide, you'll find a curated look at more than 50 of the latest software platforms, digital solutions, and innovative features to help you compare options and identify the best fit for your business.

The Davines Edit reflects the brand’s passion for people and planet.

RÜTE Wash introduces a shower cap designed specifically for crown washing, helping clients with hair extensions cleanse the scalp while protecting the lengths from water.

Premiere San Antonio Presented by SalonCentric returns for its fourth edition August 30-31 at the Henry B. González Convention Center, delivering its biggest and boldest event to date.

One-Day Personal and Professional Development Education Event for Beauty Professionals Set for October 25, 2026, at the Hilton Philadelphia City Avenue.

According to the report, people are moving away from copy-paste trends and toward community, using real experiences to develop a sense of taste and beauty that reflects who they are.

Hairstylists and barbers can showcase their creative and technical vision in two global categories with cash prizes and a chance to represent in Portugal.

The BBR Beauty Show featured a prominent speaker lineup including Lacy Redway, Karrueche Tran, Danessa Myricks, Chelley B., Sabrina Elba, Jessica Harris-Dupart, and more.

The Professional Beauty Association and Pivot Point team up to develop an ongoing study that measures the confidence of salon owners, stylists, school owners, and students.

This shared recognition celebrates the strength of industry collaboration in advancing professional mobility.

In Dubai, a salon visit isn’t an appointment. It’s a weekly routine, and clients can spend $800 to $1,400 a month on it, according to Gaurav Tripathi of MADI International. On October 6-8, 2026, the market behind those numbers opens its doors as Beautyworld Dubai marks its 30th edition at the Dubai World Trade Centre, bringing together distributors, brands, stylists and salon owners from all over the world.
Sponsored by BeautyWorld Dubai