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SEARCHMindbody's launch of the ClassPass Revenue Guarantee offers fitness and wellness brands a monetary guarantee that ClassPass will drive revenue to their businesses using Mindbody.
With 80% of ClassPass users being new to the studios they visit, and 50% being new to group fitness, the potential for wellness businesses to gain new customers with ClassPass is substantial.
Wellness technology platform Mindbody and fitness and wellness membership program ClassPass announced in a statement the launch of the ClassPass Revenue Guarantee. This program provides Mindbody customers a monetarily-backed guarantee that ClassPass will drive incremental revenue growth. Through this guarantee, if the business does not see a positive impact within 90 days of implementing ClassPass, Mindbody will write that customer a check for twice the difference.
“In this new era of wellness, consumers are looking for well-rounded routines that encompass multiple dimensions of wellness. This provides a great opportunity for wellness businesses to expand their client base — but we know that 21% of Mindbody customers say that acquiring new clients is their top hurdle. Our goal has always been to help our customers build bigger, better businesses, and our data shows ClassPass drives a 32% user increase to studios. The ClassPass Revenue Guarantee shows Mindbody customers we don’t just believe that ClassPass will drive them new incremental revenue, we are willing to guarantee it."
— Fritz Lanman, CEO of Mindbody and ClassPass
Mindbody acquired ClassPass in October of 2021. Mindbody helps businesses deliver client experiences through studio management software, while ClassPass helps businesses grow by merchandizing excess inventory and maximizing overall revenue by marketing and pricing open spots to ClassPass consumers.
“Since bringing the companies together, we have seen firsthand how Mindbody and ClassPass are better together, and we are excited to show our customers just what this means through the Revenue Guarantee,” added Lanman in the statement.
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