Wella Announces the Finalists of Wella Trend Vision Awards
This year’s awards centered around the Monochromatic trend, which is rooted in minimalism and intentional by design.
by Anne Moratto
Minerva Beauty Sponsors Worth Up Alliance of Beauty Changes Lives
Minerva Beauty joins the community of beauty pros helping the next generation of beauty entrepreneurs.
by Staff
July 30, 2021
2 min to read
Minerva Beauty announces the brand's sponsorship of Worth Up Alliance, administered by Beauty Changes Lives to serve beauty entrepreneurs ready to take the next step in their career.
“Minerva Beauty is excited to be a sponsor of Worth Up Alliance, because this organization shares our passion to educate, support, and grow the beauty industry,” says Megan Ferlito, Director of Marketing at Minerva Beauty. “Worth Up is identifying, investing in, nurturing, and inspiring emerging entrepreneurs, and Minerva is proud to support such an impactful cause.”
The brainchild of Ted Gibson and Jason Backe, Worth Up unites a coalition of change agents, dream-makers and expert advisors committed to nurturing and empowering emerging entrepreneurs through business coaching, entrepreneurship education, mentoring, networking, and start‐up capital grants.
“Having Minerva Beauty as a sponsor of Worth Up Alliance is truly a magical mix of synergy and passion,” Gibson says. “Together we will be helping future beauty entrepreneurs fulfill their dreams.”
Scholarship Help
Minerva Beauty’s $10,000 sponsorship will help Worth Up’s mission in delivering professional and financial support to turn next‐gen beauty entrepreneurs’ dreams into a reality. Through the power of community, sponsoring Worth Up Alliance supports successful hairdressers, barbers, make‐up artists, estheticians, massage therapists and nail professionals who aspire to open a salon, formulate a product line, expand their business, make the leap from behind the chair to behind the scenes as an editorial stylist, or any other notable career advancement.
Backe notes, “The partnership of Minerva Beauty and Worth Up Alliance will not only help beauty entrepreneurs open new businesses, but it also will create jobs, strengthen local communities and support our national economy.”
Worth Up is backed by some of beauty’s most esteemed artists. If you’re interested in becoming a sponsor, donating, volunteering, or learning more about Worth Up Alliance and how you can join the mission, visit Worth Up.
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Salon Today 2026 Technology Guide
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Looking Inward: With Community at Its Heart, Davines Reinvents Its Pro Channel for North America
The Davines Edit reflects the brand’s passion for people and planet.
by Anne Moratto
RÜTE Wash Launches Shower Cap Designed for Crown Washing and Hair Extensions
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Premiere San Antonio Returns as a Must-Attend Beauty Trade Show in the Southwest
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MODERN SALON Boot Camp Is Coming to Philadelphia
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Reddit Releases Its First Beauty-Specific Report: Conversations Around Beauty, Hair, Nail, and Skincare
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Entries Are Open for Wella Professionals’ Trend Vision Awards 2026
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Black Beauty Roster Hosts Beauty Expo Presented by SalonCentric in NYC
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by Staff
Pro Beauty Pulse: A Monthly View of Industry Confidence
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by Stacey Soble
ASCP, ISPA and PBA Receive 2026 Power of Associations Award for Esthetics Licensure Compact
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In Dubai, Clients Visit the Salon Every Week. Here’s What That Market Can Teach You
In Dubai, a salon visit isn’t an appointment. It’s a weekly routine, and clients can spend $800 to $1,400 a month on it, according to Gaurav Tripathi of MADI International. On October 6-8, 2026, the market behind those numbers opens its doors as Beautyworld Dubai marks its 30th edition at the Dubai World Trade Centre, bringing together distributors, brands, stylists and salon owners from all over the world.
Sponsored by BeautyWorld Dubai