
Bumble and bumble Honors Its Heritage While Inspiring the Next Generation
At its core, Bumble and bumble is about giving people the tools, the confidence, and the freedom to express themselves through hair.
The 2015 Arrojo Expo Chicago was a marked departure from many of the brightly colored Arrojo presentations seen at last year's Expo and Arrojo presentations throughout the past year.The event was an America's Beauty Show after-hours of ...

Lauren Salapatek
The 2015 Arrojo Expo Chicago was a marked departure from many of the brightly colored Arrojo presentations seen at last year's Expo and Arrojo presentations throughout the past year.
The event was an America's Beauty Show after-hours of sorts; it was held at the CosmoProf stage on the show floor at 8 p.m. on Sunday, March 22.
Although the main Arrojo tenets of razor-cutting and the American Wave texture service still stood firm this year, the videos, presentations and models all seemed much more somber (though no less eye-catching). Brunettes ruled the stage, and the third presentation by Paul Merritt and company, Black Light, was made up almost entirely of smoothed, straight styles.
"We like to position ourselves in what is current and modern," Founder Nick Arrojo said of the brand and the presentations. There were three total, and they all featured an intro video, prepared models and live cutting and styling presentations. The models were colored ahead of time with Goldwell, Arrojo's color line of choice.

The first presentation and team was spearheaded by Lina Arrojo, and it was called Nocturnal. "These are a reaction to over-styled hair," Lina explained, noting the rough edges and undone textures.
Following Nocturnal was Transmogrify, which was led by the Arrojo NYC Cosmetology School's Artistic Director, Amanda Jenkins. Jenkins has been a stylist for 19 years and has stayed with the Arrojo brand for 12 of those. Transmogrify featured almost entirely very textured styles.

A trend seen throughout the entire evening was the use of subtle, non-traditional hues in color that would catch the light. Deep, dark navy blue, violets and indigos were carefully integrated into dusty chocolates and onyx locks for a creative, less in-your-face way of utilizing cool color. Pastels and all-over brights were nowhere to be seen, and it was a refreshing change of pace.

At the close of the evening, Nick Arrojo invited stylist and salon owner Jerry Gordon onstage to present him with his Arrojo Living Legend award and announce the start of a scholarship in Gordon's name for Arrojo students.
"I've been doing this for 60 years, and I'm still a student," Gordon said. "Everybody has down days. Everybody has misery. That don't mean nothin'. Get up every day and keep doing the best you can. Make everyone look gorgeous."

At its core, Bumble and bumble is about giving people the tools, the confidence, and the freedom to express themselves through hair.

Premiere Show Group has announced IN FOCUS, the creative campaign behind the Premiere 2027 Show Tour, developed in collaboration with award-winning Ashlee Norman Hair & Team.

Next stop, Portugal! These winners will represent North America at the Wella Destination Event in the Global TrendVision Awards.

Stylists Yene Damtew and Jamal Edmonds launch Coil Event, a textured hair event for working stylists with hands-on education, live demonstrations, industry conversation, and networking.

Powered by mya, the zero-commission matchmaking tool connects clients with suite owners, setting a new tech benchmark in the salon suite industry.

A reimagined Press Conference and Official Show Launch will feature the artistry and creative direction of the Chrystofer Benson Artist Team, an exclusive first look at America’s Beauty Show 2027, and an invitation to EXPERIENCE the PULSE - The Heartbeat of the Professional Beauty Industry.
Maya Smith, CEO, Founder and Creative Director of haircare brand The Doux, sits down with Nicole to chat about the brand's new Roblox game, My Salon Empire, inspired by salon entrepreneurship and celebrating all hair textures.

This global competition celebrates the artistry, energy, and creative PULSE of the professional beauty community.

Sofia Vergara, Lucy Hale, Alison Brie, John Salley, Brian Austin Green and more honored the best achievements in Science Behind Beauty, Health & Wellness at this glittering event.

Stress was the factor respondents blamed most often when their skin worsened, cited by 54%, followed by diet at 37% and hormones at 35%.

This year’s awards centered around the Monochromatic trend, which is rooted in minimalism and intentional by design.
Haircare brand The Doux has launched “My Salon Empire,” a free-to-play salon management game on Roblox, helping the next generation celebrate the diversity of textured hair and explore salon entrepreneurship.

The show reported 30% attendance growth. It felt that way. This event for the southwest professional beauty community had heart, spice, and something for everyone.

Wella artists presented the Monochromatic trend movement, introduced new Pure Perfection color and Sebastian styling innovations, while the Wella team created interactive fun throughout Wella Studio in Los Angeles.

Dominique LyVar, an influential educator and artist, is remembered by those who loved him for his significant impact on the industry and contributions to the community.

Known for his buttery blondes and a technique for highlighting hair with more precision that he called chunking, Brad Johns died on August 27. His friend and fellow colorist, David Stanko, shares thoughts on his talented colleague and close friend.

As technology evolves at an accelerated rate, you want to make sure you have the best in your business toolkit to help you grow sales, motivate your team, communicate with your current and future clientele, and streamline your managerial tasks. The 2026 SALON TODAY Technology Solutions Guide is designed to help you navigate today's growing landscape of salon and spa technology. In this guide, you'll find a curated look at more than 50 of the latest software platforms, digital solutions, and innovative features to help you compare options and identify the best fit for your business.