A troop of MODERN SALON Editors will be covering the 10^th annual Cosmoprof North America (CPNA) and PBA Beauty Week at the Mandalay Bay Resort in Las Vegas this Sunday, July 22 to Tuesday, July 24. MODERN will be covering the show extensively reporting live with Facebook and Twitter updates, blogs, articles and videos. If you are attending the show this year, make sure you stop by MODERN’s booth # D9099, and pick up complimentary issues of MODERN SALON, July/August SALON TODAY and our summer edition of FIRST CHAIR.  

Cosmoprof will deliver a strong international presence with exhibitors from 40 countries with six official Country Pavilions (Brazil, China, Columbia, Italy, South Korea, and Taiwan). This year there will be 284 international exhibitors. The Country Pavilions will allow small and medium-sized companies from within select markets to participate in CPNA with the objective of obtaining direct “face time” with distributors and retailers to secure distribution in the United States.

To give you a sneak peek at what kinds of PRODUCTS you can expect to see at the show, MODERN created a round-up: CLICK HERE FOR A SNEAK PEEK!

SHOW HIGHLIGHTS:

NAHA NIGHT:

As a founding sponsor of the annual North American Hairstyling Awards (NAHA), MODERN will be reporting live from the awards ceremony with social media updates and exclusive backstage interviews with winners immediately after they receive their awards. Beauty and Fashion Director Maggie Mulhern and First Chair Editor Alison Shipley will present a brand new category for NAHA this year, the Newcomer of the Year Award. The Professional Beauty Association (PBA) has announced co-anchor of E News Guiliana Rancic to be the recipient of the Beautiful Humanitarian Award; honoring her for sharing her own experience and educating others about breast cancer, as well as championing many other charitable causes.

CITY OF HOPE:

As a founding sponsor of the annual North American Hairstyling Awards (NAHA), MODERN will be reporting live from the awards ceremony with social media updates and exclusive backstage interviews with winners immediately after they receive their awards. Beauty and Fashion Director Maggie Mulhern and First Chair Editor Alison Shipley will present a brand new category for NAHA this year, the Newcomer of the Year Award. The Professional Beauty Association (PBA) has announced this year’s Beautiful Humanitarian Award will be presented to Giuliana Rancic, co-anchor of E! News and star of Giuliana and Bill and Fashion Police, for her courage in sharing her personal story with breast cancer and education others about the disease, as well as championing many other charitable causes.

Saturday, July 21

5:30 p.m. – Reception

7 p.m. – Dinner

BEACON:

Only the best and brightest cosmetology students are accepted into the PBA Beacon program, designed to offer them the opportunity to network with and learn from some of the most successful salon/spa owners in the industry. PBA Beacon students will also have the opportunity to attend the NAHA 2012 Ceremony.

Beacon Kick-off Party: Saturday, July 21, 6:30 p.m. – 8 p.m.

Sunday, July 22, 8 a.m. – 5 p.m.

Monday, July 23, 8 a.m. – 4 p.m.

PBA GET TOGETHER PARTY:

If you’re there, look for the MODERN Editors and photographer, and then look for you photos in MODERN’s MEMO section, online and on MODERN’s Facebook page.

Saturday, July 21, 7 p.m. - 9 p.m.

PBA SYMPOSIUM:

PBA Symposium 2012 invites salon and spa owners and beauty professionals to elevate their business, their careers and their profession through new education and opportunities to explore new trends and resources. Keynote speaker Dennis Snow kicks off Symposium Sunday, July 22, at 8:45 a.m. by demonstrating what salons can learn about delivering world-class customer service from none other than Mickey Mouse.

MONDAY: Gordon Miller and Nina Kovner (10 a.m. to 10:45 a.m.); Neill Ducoff (11:15 to 12:30 p.m.); Larry Kopsa (11:15 a.m. to 12:30 p.m.) ; Mary Brunetti (11:15 a.m. to 12:30 p.m.); Deena Ebbert (2 p.m. to 3:30 p.m.);

SUNDAY: Dennis Snow (8:45 a.m. to 9:45 a.m.); Terri Cowan (1 p.m. to 2 p.m.); Vivienne Mackinder (2:30 p.m. to 3:30 p.m.); Jeanine O’Neill Blackwell (3:30 p.m. to 4:30 p.m.)

2012 CONFERENCES AT CPNA:

Cosmoprof North America sponsors a roster of conferences and seminars to provide business building tips to industry managers and leaders at all stages of their careers. All conferences are held in the Mandalay Bay.

COLOR YOUR WORLD: YOUR BRAND IN COLOR: Sunday July 22, 1 p.m. to 3 p.m., Pavilion D Conference Room.

This seminar is conducted in conjunction with Independent Cosmetic Manufacturers Distributors (ICMAD) and discusses the power of visual marketing, especially the connection between consumer behavior and color.

(R)ETAIL LANDSCAPE: ALTERNATIVE CHANNELS Sunday July 22, 3:30 p.m. to 5 p.m., Pavilion B Conference Room. 

In collaboration with GCI Magazine, this conference explores the world of e-commerce and how consumers feel about online shopping. A study by TotalBeauty Media, customized for CPNA, reveals how to achieve the right product and pricing structures for online retailing.

IT’S ALL IN THE DETAILS: A LEGISLATIVE UPDATE: Monday July 23, 11 a.m. to 12:30 p.m., Pavilion B Conference Room.

Steve Sleeper, executive director of the Professional Beauty Association, Pam Busiek, president and CEO of ICMAD and John Hurson, executive vice president /government affairs Personal Care Product Council discuss how impending changes to laws regulating cosmetic products will impact all segments of the beauty industry.

PBA DISTRIBUTOR FORUM: Tuesday July 24, 8 a.m. to 10 a.m., Pavilion D Conference Room.

A two-hour session allowing distributors to share best practices in the areas of sales, client relationships, improved retail store experience and territory management.

JOIN THE SOCIAL MEDIA DEMOCRACY: HOW TO MANAGE CUSTOMER FEEDBACK IN THE SOCIAL MEDIA LANDSCAPE:  Tuesday July 24, 10 a.m. to 11 a.m., Pavilion B Conference Room.

Social media allows for immediate customer feedback: positive and negative. A panel of professionals discusses how to manage this new consumer participation and handle negative online comments.

SOCIAL MARKETING: THE POWER OF SOCIAL TOOLS: Tuesday, July 24, 11 a.m. to 12:30 p.m., Pavilion D Conference Room.

Leading online specialists give tips on a variety of topics dealing with investing resources into social and online media and selecting and implementing the best platforms for your brand strategies.

PRIVATE LABEL: IS IT ALL IN THE PACKAGING? Monday, July 23, 1:30 p.m. to 3 p.m., Pavilion B Conference Room.

This collaboration between CPNA and Private Label Magazine explores the need for private label brands to compete with established brands in packaging, pricing and formulations. The conference covers sales data for private label personal care and beauty products and key factors to ensure private label success.

DISCOVER BEAUTY:

The Discover Beauty Program is an exclusive initiative of Cosmoprof North America (CPNA), and is returning for its sixth year of matching leading retailers with emerging beauty brands in 2012. Companies from all over the world must be selected to participate in Discover Beauty, ensuring an exclusive array of unique, cutting-edge brands that are sure to be the "next big thing."

Discover Beauty participants are provided with high-profile visibility and key placement on the show floor to help ensure they receive a high return on their investment, which translates into strong retail buyer partnerships. In addition, they’re guaranteed one-on-one pre-scheduled appointments with specialty retailers on the first day of the show.

All Discover Beauty brands are automatically enrolled for the 2012 Discover Beauty Award. This award is given to one brand, which is recognized for its creativity in concept, packaging and overall ability to succeed in this competitive retail market. The winner is selected by industry influentials, beauty editors and participating retailers. The Discover Beauty Award winner will be announced on the evening of Sunday, July 22, 2012, as part of a private reception. For a full list of the exhibiting companies read MODERN’s 2012 CPNA’s Discover Beauty Line-up Announced article.