
Wella Announces the Finalists of Wella Trend Vision Awards
This year’s awards centered around the Monochromatic trend, which is rooted in minimalism and intentional by design.
The appointments honor the brand’s heritage of artistic expression and reinforce its commitment to education for both professionals and consumers.

Moroccanoil, a global leader in oil-infused beauty, announced the expansion of its ambassador roster with the addition of celebrated industry talents Owen Gould, Bridget Brager, Travis Ogletree, Ursula Stephen, andJustin Toves-Vincilione. The appointments honor the brand’s heritage of artistic expression and reinforce its commitment to education for both professionals and consumers.
From red carpets and editorial shoots to the salon chair, Ogletree, Gould, Brager, Stephen, and Toves-Vincilione have established themselves as trusted and influential names in hair. Their careers were built on styling A-list talent, setting trends, and pushing the industry forward through distinctive techniques and trendsetting hair color. Each brings a unique perspective and a shared passion for empowering clients—values that align seamlessly with Moroccanoil.
“We are thrilled to welcome this talented group of stylists and colorists to the Moroccanoil family,” said Robert Ham, Senior Vice President of Global Education at Moroccanoil. “Their artistry and influence speak not only to consumers but also to the professional salon community, bridging the worlds of inspiration and education. Each of them embodies the creativity, expertise, and authenticity that Moroccanoil stands for, and we couldn’t be more excited to collaborate with them in shaping the future of beauty.”
As part of their ambassadorships, the stylists will partner with Moroccanoil across professional programs, exclusive content, and in-person educational events, continuing the brand’s legacy of artistry and its dedication to inspiring confidence, creativity, and connection through hair.

Bridget Brager
Bridget Brager began her career in New York City, building a portfolio across Fashion Week shows, editorial shoots, high-profile red-carpet events, and advertising campaigns. Her work has appeared in ELLE, Teen Vogue, Glamour, Vanity Fair, InStyle, GQ, and Marie Claire. Since relocating to Los Angeles in 2011, she has continued to excel in the celebrity arena, styling Kate Bosworth, Diane Kruger, Kristen Stewart, Sarah Paulson, Priyanka Chopra, Gwyneth Paltrow, Chris Pratt, and more. Campaign credits include CHANEL, Tumi, Michelob Ultra, Converse, Pandora, Target, Gillette, Bon Viv, Comcast, and BeautyCounter.

Owen Gould
Los Angeles–based hairstylist Owen Gould is a frequent contributor to Vogue, ELLE, Dazed, Marie Claire, Vanity Fair, and Pop. His celebrity client list includes Kirsten Dunst, Julianne Moore, Rachel Brosnahan, Suki Waterhouse, Helena Christensen, and Barbara Palvin. Gould’s campaign work spans Coach, Longines, Oliver Peoples, J Brand, Rag & Bone, Reformation, Meta, and Nike.

Travis Ogletree
Travis Ogletree, a Los Angeles–based colorist and founder of Treehouse Studio, is a third-generation hairstylist who trained at Paul Mitchell and apprenticed at top celebrity salons. Known for California Brunette and California Blonde techniques, he blends influences from music, fashion, and design into a modern, detail-driven approach. His clientele includes Shay Mitchell, Miranda Kerr, Sophie Thatcher, Cobie Smulders, Lizzy McAlpine, and Lexi Jayde, and he has created custom color for wigs and extensions worn by Ariana Grande, Lana Del Rey, and Kali Uchis.

Ursula Stephen
Ursula Stephen is the visionary hairstylist behind some of Rihanna’s most iconic looks and a go-to expert for top names in fashion and entertainment. She has collaborated with photographers including Steven Meisel, Inez & Vinoodh, Annie Leibovitz, and Lachlan Bailey, with work featured in Vogue, W, ELLE, Harper’s Bazaar, and Rolling Stone. Campaign credits include Gucci, DKNY, MAC, H&M, and CoverGirl, and her client list spans Zendaya, Naomie Harris, Rita Ora, Mary J. Blige, and Laverne Cox. Stephen owns Ursula Stephen The Salon in Brooklyn and divides her time between New York and Los Angeles.

Justin Toves-Vincilione
Los Angeles–based hairstylist and content creator Justin Toves-Vincilione is known for original educational beauty content on TikTok and Instagram. Frequently reshared by leading hair publications and magazines, his work has earned multiple award nominations and two international wins. With deep expertise in trend translation and product education, he creates high-performing content that helps brands connect with consumers while inspiring and educating a growing audience.
Inspired by the Mediterranean, Moroccanoil is recognized worldwide for its iconic turquoise packaging and signature fragrance. The brand’s original Moroccanoil Treatment pioneered oil-infused haircare and helped spark global interest in argan oil. Guided by a stylist-first ethos, Moroccanoil develops effective, easy-to-use products designed to support professionals and consumers alike.
Moroccanoil is a cruelty-free brand certified by PETA Beauty Without Bunnies and partners with Humane World for Animals. The company is committed to ocean conservation and sustainability initiatives, including a collaboration with Oceana. With a continued focus on innovation and positive impact, Moroccanoil aims to make a meaningful difference in communities around the world.
Moroccanoil hair and body products are available at fine salons, retailers, spas, and online in more than 80 countries. More information is available at Moroccanoil.com. For daily inspiration, follow @Moroccanoil on TikTok, X, and Instagram; explore beauty tutorials on YouTube; and connect on Facebook.

This year’s awards centered around the Monochromatic trend, which is rooted in minimalism and intentional by design.
Haircare brand The Doux has launched “My Salon Empire,” a free-to-play salon management game on Roblox, helping the next generation celebrate the diversity of textured hair and explore salon entrepreneurship.

The show reported 30% attendance growth. It felt that way. This event for the southwest professional beauty community had heart, spice, and something for everyone.

Wella artists presented the Monochromatic trend movement, introduced new Pure Perfection color and Sebastian styling innovations, while the Wella team created interactive fun throughout Wella Studio in Los Angeles.

Dominique LyVar, an influential educator and artist, is remembered by those who loved him for his significant impact on the industry and contributions to the community.

Known for his buttery blondes and a technique for highlighting hair with more precision that he called chunking, Brad Johns died on August 27. His friend and fellow colorist, David Stanko, shares thoughts on his talented colleague and close friend.

As technology evolves at an accelerated rate, you want to make sure you have the best in your business toolkit to help you grow sales, motivate your team, communicate with your current and future clientele, and streamline your managerial tasks. The 2026 SALON TODAY Technology Solutions Guide is designed to help you navigate today's growing landscape of salon and spa technology. In this guide, you'll find a curated look at more than 50 of the latest software platforms, digital solutions, and innovative features to help you compare options and identify the best fit for your business.

The Davines Edit reflects the brand’s passion for people and planet.

RÜTE Wash introduces a shower cap designed specifically for crown washing, helping clients with hair extensions cleanse the scalp while protecting the lengths from water.

Premiere San Antonio Presented by SalonCentric returns for its fourth edition August 30-31 at the Henry B. González Convention Center, delivering its biggest and boldest event to date.

One-Day Personal and Professional Development Education Event for Beauty Professionals Set for October 25, 2026, at the Hilton Philadelphia City Avenue.

According to the report, people are moving away from copy-paste trends and toward community, using real experiences to develop a sense of taste and beauty that reflects who they are.

Hairstylists and barbers can showcase their creative and technical vision in two global categories with cash prizes and a chance to represent in Portugal.

The BBR Beauty Show featured a prominent speaker lineup including Lacy Redway, Karrueche Tran, Danessa Myricks, Chelley B., Sabrina Elba, Jessica Harris-Dupart, and more.

The Professional Beauty Association and Pivot Point team up to develop an ongoing study that measures the confidence of salon owners, stylists, school owners, and students.

This shared recognition celebrates the strength of industry collaboration in advancing professional mobility.

In Dubai, a salon visit isn’t an appointment. It’s a weekly routine, and clients can spend $800 to $1,400 a month on it, according to Gaurav Tripathi of MADI International. On October 6-8, 2026, the market behind those numbers opens its doors as Beautyworld Dubai marks its 30th edition at the Dubai World Trade Centre, bringing together distributors, brands, stylists and salon owners from all over the world.
Sponsored by BeautyWorld Dubai