
Wella Announces the Finalists of Wella Trend Vision Awards
This year’s awards centered around the Monochromatic trend, which is rooted in minimalism and intentional by design.
Ahead of Mother’s Day, LawnStarter ranked 174 of the biggest U.S. cities based on 43 signs of new mom-friendliness. See which cities earn moms’ approval (or headshake)!

It’s tough being a new mom, especially during a pandemic. That’s why it helps to live in a place where first-time mothers feel supported — by other moms, the business and medical communities, and their city.
So what are the Best Cities for New Moms? Ahead of Mother’s Day, LawnStarter ranked 174 of the biggest U.S. cities based on 43 signs of new mom-friendliness. Factors that they looked at included access to OB/GYNs, pediatricians, and lactation spaces; the quality of hospitals with maternity services; the amount of extra paid leave allowed for pregnancy and childbirth; and delivery costs.
See which cities earn moms’ approval (or headshake) below.
2021's Best Cities for New Moms
Salem, OR
Portland, OR
Jersey City, NJ
Eugene, OR
Yonkers, NY
Paterson, NJ
Sunnyvale, CA
New York, NY
Boston, MA
Bellevue, WA
2021's Worst Cities for New Moms
Detroit, MI
Philadelphia, PA
New Orleans, LA
Fort Lauderdale, FL
Las Vegas, NV
Tallahassee, FL
Memphis, TN
North Las Vegas, NV
Cleveland, OH
Norfolk, VA
Highlights and Lowlights
East Meets West: The top 10 Best Cities for New Moms is a battle between the coasts. Half are concentrated in the West, including three Oregon cities, with Salem at No. 1; Sunnyvale, California, at No. 7; and Bellevue, Washington, at No. 10. The other half hail from the East: Jersey City (3) and Paterson (6), New Jersey; Yonkers (5) and New York (8); and Boston (9).
All of these cities draw their strength from policies that protect moms’ jobs and maternal rights, though the Eastern winners performed slightly better than their Western counterparts. Jersey City and Paterson tie for the top spot in this category, while performance is mixed for all 10 cities in the other categories. What does this mean? Move to one of these coastal cities, and you may not have to choose between motherhood and your career.
Meet in the Middle: You won’t find any Colorado, Minnesota, Missouri, or Texas cities, for example, in the top or bottom of our ranking of the Best Cities for New Moms — they’re mostly spread around the middle.
One perk of being in the middle is that these mid-tier cities tend to be better for Mom’s pocketbook. Cities in Minnesota and Colorado are exceptions, though, as either cost of living or the price of child care (or both) is high(er). What does this mean for new moms? Bringing up baby in the Heartland likely will cost you less, but you often can expect the practical side of motherhood to be mediocre at best.
Detroit: Last But Not Least: Detroit finishes last (174) in the ranking, but that doesn't mean the city — and other mothers — aren't helping other new moms.
First, the bad news: The Motor City performed poorly in the child care (170) and home and outdoor environments (160), sits at the bottom of the socioeconomic category, and tied for last place with several cities for mom protections. And the good news: Detroit's Diaper Bank provides free nappies to new moms. What’s it like to raise a kid here? One local mom says it all: “The stay-at-home moms who live near us offered to help this summer because I’m a working mom. So they’re taking care of my children. I don’t think it gets better than that.”
Read the full ranking and analysis here.

This year’s awards centered around the Monochromatic trend, which is rooted in minimalism and intentional by design.
Haircare brand The Doux has launched “My Salon Empire,” a free-to-play salon management game on Roblox, helping the next generation celebrate the diversity of textured hair and explore salon entrepreneurship.

The show reported 30% attendance growth. It felt that way. This event for the southwest professional beauty community had heart, spice, and something for everyone.

Wella artists presented the Monochromatic trend movement, introduced new Pure Perfection color and Sebastian styling innovations, while the Wella team created interactive fun throughout Wella Studio in Los Angeles.

Dominique LyVar, an influential educator and artist, is remembered by those who loved him for his significant impact on the industry and contributions to the community.

Known for his buttery blondes and a technique for highlighting hair with more precision that he called chunking, Brad Johns died on August 27. His friend and fellow colorist, David Stanko, shares thoughts on his talented colleague and close friend.

As technology evolves at an accelerated rate, you want to make sure you have the best in your business toolkit to help you grow sales, motivate your team, communicate with your current and future clientele, and streamline your managerial tasks. The 2026 SALON TODAY Technology Solutions Guide is designed to help you navigate today's growing landscape of salon and spa technology. In this guide, you'll find a curated look at more than 50 of the latest software platforms, digital solutions, and innovative features to help you compare options and identify the best fit for your business.

The Davines Edit reflects the brand’s passion for people and planet.

RÜTE Wash introduces a shower cap designed specifically for crown washing, helping clients with hair extensions cleanse the scalp while protecting the lengths from water.

Premiere San Antonio Presented by SalonCentric returns for its fourth edition August 30-31 at the Henry B. González Convention Center, delivering its biggest and boldest event to date.

One-Day Personal and Professional Development Education Event for Beauty Professionals Set for October 25, 2026, at the Hilton Philadelphia City Avenue.

According to the report, people are moving away from copy-paste trends and toward community, using real experiences to develop a sense of taste and beauty that reflects who they are.

Hairstylists and barbers can showcase their creative and technical vision in two global categories with cash prizes and a chance to represent in Portugal.

The BBR Beauty Show featured a prominent speaker lineup including Lacy Redway, Karrueche Tran, Danessa Myricks, Chelley B., Sabrina Elba, Jessica Harris-Dupart, and more.

The Professional Beauty Association and Pivot Point team up to develop an ongoing study that measures the confidence of salon owners, stylists, school owners, and students.

This shared recognition celebrates the strength of industry collaboration in advancing professional mobility.

In Dubai, a salon visit isn’t an appointment. It’s a weekly routine, and clients can spend $800 to $1,400 a month on it, according to Gaurav Tripathi of MADI International. On October 6-8, 2026, the market behind those numbers opens its doors as Beautyworld Dubai marks its 30th edition at the Dubai World Trade Centre, bringing together distributors, brands, stylists and salon owners from all over the world.
Sponsored by BeautyWorld Dubai