
Wella Announces the Finalists of Wella Trend Vision Awards
This year’s awards centered around the Monochromatic trend, which is rooted in minimalism and intentional by design.
The actress Kate Hudson performed the ultimate hair shake at the 2023 Oscars. Her glamorous, shiny locks were styled by Jacob Rozenberg, who used Great Lengths Hair Extensions to add movie star length and volume.

The Oscar trophy
For the Oscars, celebrity hair stylist Jacob Rozenberg, created actress Kate Hudson’s modern take on voluminous waves using Great Lengths Hair Extensions. He prepped and styled with KERASILK and he used tools from Varis.
“For tonight's look, we saw the dress and knew we wanted to do something super classic and elegant. We used Great Lengths Extensions to add additional volume and texture to Kate’s hair, keeping her soft waves intact all night long.”
Jacob prepped Kate’s Hair with KERASILK Volumizing Shampoo and Foam Conditioner (available on Amazon 4/15) to create an ideal foundation for a voluminous look, followed by the KERASILK Treatment recovery hair mask to help repair hair
He then dried her hair completely with the Varis AirQ Hair dryer and Varis boar brush with ceramic barrel to create maximum shape and style, providing a solid foundation for Great Lengths Tape-In Hair Extensions
Jacob used 20-inch Great Lengths Tape-In Hair Extensions in the shade RT68-23 Soft Almond (rooted soft champagne blonde) to blend with her natural color seamlessly
Instead of creating sandwiches and stacking the extensions, Jacob applied the extensions directly at the root, blending Kate’s layers for a more cohesive look.
Jacob razored the extensions to create an even more seamless blend with Kate’s hair
Next, Jacob applied additional heat protection before using a 1.5-inch Varis Marcel Curler to create long-lasting shapes
Jacob finished the look by adding a little KERASILK Taming Balm (available on Amazon 4/15) to smooth hair and give a silky soft finish

This year’s awards centered around the Monochromatic trend, which is rooted in minimalism and intentional by design.
Haircare brand The Doux has launched “My Salon Empire,” a free-to-play salon management game on Roblox, helping the next generation celebrate the diversity of textured hair and explore salon entrepreneurship.

The show reported 30% attendance growth. It felt that way. This event for the southwest professional beauty community had heart, spice, and something for everyone.

Wella artists presented the Monochromatic trend movement, introduced new Pure Perfection color and Sebastian styling innovations, while the Wella team created interactive fun throughout Wella Studio in Los Angeles.

Dominique LyVar, an influential educator and artist, is remembered by those who loved him for his significant impact on the industry and contributions to the community.

Known for his buttery blondes and a technique for highlighting hair with more precision that he called chunking, Brad Johns died on August 27. His friend and fellow colorist, David Stanko, shares thoughts on his talented colleague and close friend.

As technology evolves at an accelerated rate, you want to make sure you have the best in your business toolkit to help you grow sales, motivate your team, communicate with your current and future clientele, and streamline your managerial tasks. The 2026 SALON TODAY Technology Solutions Guide is designed to help you navigate today's growing landscape of salon and spa technology. In this guide, you'll find a curated look at more than 50 of the latest software platforms, digital solutions, and innovative features to help you compare options and identify the best fit for your business.

The Davines Edit reflects the brand’s passion for people and planet.

RÜTE Wash introduces a shower cap designed specifically for crown washing, helping clients with hair extensions cleanse the scalp while protecting the lengths from water.

Premiere San Antonio Presented by SalonCentric returns for its fourth edition August 30-31 at the Henry B. González Convention Center, delivering its biggest and boldest event to date.

One-Day Personal and Professional Development Education Event for Beauty Professionals Set for October 25, 2026, at the Hilton Philadelphia City Avenue.

According to the report, people are moving away from copy-paste trends and toward community, using real experiences to develop a sense of taste and beauty that reflects who they are.

Hairstylists and barbers can showcase their creative and technical vision in two global categories with cash prizes and a chance to represent in Portugal.

The BBR Beauty Show featured a prominent speaker lineup including Lacy Redway, Karrueche Tran, Danessa Myricks, Chelley B., Sabrina Elba, Jessica Harris-Dupart, and more.

The Professional Beauty Association and Pivot Point team up to develop an ongoing study that measures the confidence of salon owners, stylists, school owners, and students.

This shared recognition celebrates the strength of industry collaboration in advancing professional mobility.

In Dubai, a salon visit isn’t an appointment. It’s a weekly routine, and clients can spend $800 to $1,400 a month on it, according to Gaurav Tripathi of MADI International. On October 6-8, 2026, the market behind those numbers opens its doors as Beautyworld Dubai marks its 30th edition at the Dubai World Trade Centre, bringing together distributors, brands, stylists and salon owners from all over the world.
Sponsored by BeautyWorld Dubai