
Bumble and bumble Honors Its Heritage While Inspiring the Next Generation
At its core, Bumble and bumble is about giving people the tools, the confidence, and the freedom to express themselves through hair.
The actress Kate Hudson performed the ultimate hair shake at the 2023 Oscars. Her glamorous, shiny locks were styled by Jacob Rozenberg, who used Great Lengths Hair Extensions to add movie star length and volume.

The Oscar trophy
For the Oscars, celebrity hair stylist Jacob Rozenberg, created actress Kate Hudson’s modern take on voluminous waves using Great Lengths Hair Extensions. He prepped and styled with KERASILK and he used tools from Varis.
“For tonight's look, we saw the dress and knew we wanted to do something super classic and elegant. We used Great Lengths Extensions to add additional volume and texture to Kate’s hair, keeping her soft waves intact all night long.”
Jacob prepped Kate’s Hair with KERASILK Volumizing Shampoo and Foam Conditioner (available on Amazon 4/15) to create an ideal foundation for a voluminous look, followed by the KERASILK Treatment recovery hair mask to help repair hair
He then dried her hair completely with the Varis AirQ Hair dryer and Varis boar brush with ceramic barrel to create maximum shape and style, providing a solid foundation for Great Lengths Tape-In Hair Extensions
Jacob used 20-inch Great Lengths Tape-In Hair Extensions in the shade RT68-23 Soft Almond (rooted soft champagne blonde) to blend with her natural color seamlessly
Instead of creating sandwiches and stacking the extensions, Jacob applied the extensions directly at the root, blending Kate’s layers for a more cohesive look.
Jacob razored the extensions to create an even more seamless blend with Kate’s hair
Next, Jacob applied additional heat protection before using a 1.5-inch Varis Marcel Curler to create long-lasting shapes
Jacob finished the look by adding a little KERASILK Taming Balm (available on Amazon 4/15) to smooth hair and give a silky soft finish

At its core, Bumble and bumble is about giving people the tools, the confidence, and the freedom to express themselves through hair.

Premiere Show Group has announced IN FOCUS, the creative campaign behind the Premiere 2027 Show Tour, developed in collaboration with award-winning Ashlee Norman Hair & Team.

Next stop, Portugal! These winners will represent North America at the Wella Destination Event in the Global TrendVision Awards.

Stylists Yene Damtew and Jamal Edmonds launch Coil Event, a textured hair event for working stylists with hands-on education, live demonstrations, industry conversation, and networking.

Powered by mya, the zero-commission matchmaking tool connects clients with suite owners, setting a new tech benchmark in the salon suite industry.

A reimagined Press Conference and Official Show Launch will feature the artistry and creative direction of the Chrystofer Benson Artist Team, an exclusive first look at America’s Beauty Show 2027, and an invitation to EXPERIENCE the PULSE - The Heartbeat of the Professional Beauty Industry.
Maya Smith, CEO, Founder and Creative Director of haircare brand The Doux, sits down with Nicole to chat about the brand's new Roblox game, My Salon Empire, inspired by salon entrepreneurship and celebrating all hair textures.

This global competition celebrates the artistry, energy, and creative PULSE of the professional beauty community.

Sofia Vergara, Lucy Hale, Alison Brie, John Salley, Brian Austin Green and more honored the best achievements in Science Behind Beauty, Health & Wellness at this glittering event.

Stress was the factor respondents blamed most often when their skin worsened, cited by 54%, followed by diet at 37% and hormones at 35%.

This year’s awards centered around the Monochromatic trend, which is rooted in minimalism and intentional by design.
Haircare brand The Doux has launched “My Salon Empire,” a free-to-play salon management game on Roblox, helping the next generation celebrate the diversity of textured hair and explore salon entrepreneurship.

The show reported 30% attendance growth. It felt that way. This event for the southwest professional beauty community had heart, spice, and something for everyone.

Wella artists presented the Monochromatic trend movement, introduced new Pure Perfection color and Sebastian styling innovations, while the Wella team created interactive fun throughout Wella Studio in Los Angeles.

Dominique LyVar, an influential educator and artist, is remembered by those who loved him for his significant impact on the industry and contributions to the community.

Known for his buttery blondes and a technique for highlighting hair with more precision that he called chunking, Brad Johns died on August 27. His friend and fellow colorist, David Stanko, shares thoughts on his talented colleague and close friend.

As technology evolves at an accelerated rate, you want to make sure you have the best in your business toolkit to help you grow sales, motivate your team, communicate with your current and future clientele, and streamline your managerial tasks. The 2026 SALON TODAY Technology Solutions Guide is designed to help you navigate today's growing landscape of salon and spa technology. In this guide, you'll find a curated look at more than 50 of the latest software platforms, digital solutions, and innovative features to help you compare options and identify the best fit for your business.