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SEARCHThe chemists at P&G Beauty have shared some new color-related entries in their popular “Myth-busting” educational series.
The chemists at P&G Beauty have shared some new color-related entries in their popular “Myth-busting” educational series. Familiar to attendees at the International Haircolor Exchange, the scientists subject old wives’ tales and received wisdom on hair to laboratory tests. Here are their latest findings.
MYTH: The #1 cause of hair color fade is improper application and processing.
FACT: The vast majority—up to 80%—of color fade is caused by simple exposure to water. “Healthy hair is protected by a layer of natural water resistance, known as the F-layer, that coats the cuticle,” says the team. “Unfortunately, coloring wears down this protective encasing, allowing water more access to the hair, causing fade.” The solution: prescribe color-conserving shampoos and conditioners, which mimic the F-layer’s water-repelling properties, for home use.
MYTH: Dandruff shampoos cause color to fade faster than shampoos with active anti-dandruff ingredients.
FACT: There’s no difference in the rate of fade among shampoos that aren’t color-caring, whether they’re anti-dandruff or not. “Even when compared to hair simply being rinsed with water, such medicated shampoos and conditioners did not show a significant impact on hair color,” researchers said. The solution: for dandruff-prone client, choose an anti-dandruff formula with color protection.
MYTH: Proper application of hair color can make up for poor hair condition.
FACT: Only up to a point. “Beginning the hair color process with healthy hair is integral to achieving the intended results,” says Lesley Bride, senior scientist at P&G Beauty. “Convincing your client to allow you to trim off lengthy, over-exposed ends will allow [you to give her] more vivid, even color.” Coupled with regular home conditioning, she says, frequent trims give you both the best results.
Known for his buttery blondes and a technique for highlighting hair with more precision that he called chunking, Brad Johns died on August 27. His friend and fellow colorist, David Stanko, shares thoughts on his talented colleague and close friend.
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