
Wella Announces the Finalists of Wella Trend Vision Awards
This year’s awards centered around the Monochromatic trend, which is rooted in minimalism and intentional by design.
The nail care and color category of professional beauty has grown hand over fist—or foot. Manicures and pedicures are considered maintenance, not luxury, services. That said, clients have spaced out appointments to save money during ...

The Morgan Taylor Spring Collection is inspired by the new Disney film, Cinderella
The nail care and color category of professional beauty has grown hand over fist—or foot. Manicures and pedicures are considered maintenance, not luxury, services. That said, clients have spaced out appointments to save money during economic woes so wooing them back to a more frequent schedule means knowing how to entice them with must-have colors, product systems and know-how. We talked to nail industry trailblazers and leaders and asked them to share some nail inspiration for salon pros to pass on to their clients or to put a spring into their own manicures.
What should a manicurist consider when deciding on nail shape for their client and what sort of questions should they ask their client to help determine this?
“There are many things to consider when determining the shape of a client’s nails. Things like natural nail vs enhancements, lifestyle of the client, what is involved in maintaining the shape, length of the nail bed/plate and the shape of the natural cuticle line all affect the choice. And let us not forget the wishes of the client as well. Sometimes a client will request a shape that just isn’t practical for their lifestyle or would not be complimentary to their hands. It’s our job as the technician to help guide our clients to smart and beautiful choices.
“Always start with a consultation. Ask what they do for a living, what are their hobbies, are they involved in sport activities, do they garden, work in a warehouse or office. This is important because if they have an active lifestyle or job that requires manual labor, longer more stylized nail shapes might not be the best choice. Ask your client what they like and don’t like about the appearance of their hands. This helps the nail stylist recommend nail shapes that either flatter or minimize features. Does the client want enhancements or will it be natural nails? Enhancements will give them more choices as far as shape goes because you can create the length necessary for some styles, however maintaining enhancements, especially if they are stiletto or almond shape, is more time consuming and costly.
“Then inspect the natural nails and hands. Are the nails flat or do they have a high C-curve and arch? Are the nail beds short or long? Are the fingers long or short? Longer nail beds that have a good C-curve and arch look great in square or almond shape. With flatter/wider nails, avoid the square! Almond or Oval shape visually elongates fingers and is considered a more ‘feminine’ look.
“When working on natural nails that are shorter in length I suggest having the free edge shape match the cuticle line shape, so for a flatter cuticle line I would do a soft square shape, for a deeper cuticle line a more round or oval shape. Don’t use the natural smile line (the line created where the nail plate leaves the nail bed to create free edge) as a reference for nail shape. Smile lines are often crooked and don’t match from finger to finger.”
--Danielle Candido, Morgan Taylor’s Northeast Regional Manager of Education.

This year’s awards centered around the Monochromatic trend, which is rooted in minimalism and intentional by design.
Haircare brand The Doux has launched “My Salon Empire,” a free-to-play salon management game on Roblox, helping the next generation celebrate the diversity of textured hair and explore salon entrepreneurship.

The show reported 30% attendance growth. It felt that way. This event for the southwest professional beauty community had heart, spice, and something for everyone.

Wella artists presented the Monochromatic trend movement, introduced new Pure Perfection color and Sebastian styling innovations, while the Wella team created interactive fun throughout Wella Studio in Los Angeles.

Dominique LyVar, an influential educator and artist, is remembered by those who loved him for his significant impact on the industry and contributions to the community.

Known for his buttery blondes and a technique for highlighting hair with more precision that he called chunking, Brad Johns died on August 27. His friend and fellow colorist, David Stanko, shares thoughts on his talented colleague and close friend.

As technology evolves at an accelerated rate, you want to make sure you have the best in your business toolkit to help you grow sales, motivate your team, communicate with your current and future clientele, and streamline your managerial tasks. The 2026 SALON TODAY Technology Solutions Guide is designed to help you navigate today's growing landscape of salon and spa technology. In this guide, you'll find a curated look at more than 50 of the latest software platforms, digital solutions, and innovative features to help you compare options and identify the best fit for your business.

The Davines Edit reflects the brand’s passion for people and planet.

RÜTE Wash introduces a shower cap designed specifically for crown washing, helping clients with hair extensions cleanse the scalp while protecting the lengths from water.

Premiere San Antonio Presented by SalonCentric returns for its fourth edition August 30-31 at the Henry B. González Convention Center, delivering its biggest and boldest event to date.

One-Day Personal and Professional Development Education Event for Beauty Professionals Set for October 25, 2026, at the Hilton Philadelphia City Avenue.

According to the report, people are moving away from copy-paste trends and toward community, using real experiences to develop a sense of taste and beauty that reflects who they are.

Hairstylists and barbers can showcase their creative and technical vision in two global categories with cash prizes and a chance to represent in Portugal.

The BBR Beauty Show featured a prominent speaker lineup including Lacy Redway, Karrueche Tran, Danessa Myricks, Chelley B., Sabrina Elba, Jessica Harris-Dupart, and more.

The Professional Beauty Association and Pivot Point team up to develop an ongoing study that measures the confidence of salon owners, stylists, school owners, and students.

This shared recognition celebrates the strength of industry collaboration in advancing professional mobility.

In Dubai, a salon visit isn’t an appointment. It’s a weekly routine, and clients can spend $800 to $1,400 a month on it, according to Gaurav Tripathi of MADI International. On October 6-8, 2026, the market behind those numbers opens its doors as Beautyworld Dubai marks its 30th edition at the Dubai World Trade Centre, bringing together distributors, brands, stylists and salon owners from all over the world.
Sponsored by BeautyWorld Dubai