"We offer our nail services when clients are making appointments and when clients are checking in. When we have a new nail tech, we will offer her nail services at a promotional price and will mention that promo when making our confirmation calls. The promo is usually too good to pass up, and the goal is to get as many people in her chair as possible."
Chris Yoshimura
Siren Salon
Chicago, Illinois

"We are a main sponsor for minor league hockey and football teams in our area, and we offer a pedicure specifically designed for the players. We market this in season at the games and also offer a spin-off service for other guests with the team theme. Everyone seems to enjoy the service as a way to show support for the team. Throughout the year, we offer many different themed nail services designed to keep our guests interested in our nail department."
David Meas
Hair on the Avenue
Sinking Spring, Pennsylvania

"We utilize e-mail campaigns, distribution of materials directly to our guests and cross-marketing communication by our team members. If deemed appropriate, we may offer a complimentary service to a loyal, existing client who has not yet experienced a pedicure service in hopes that he or she may add this to the list of services received on a regular basis."
Treanna Neuman
Urban Euphoria Salon Spa
Greenwood, Indiana

"Offering excellent client service creates a buzz. We use all-natural products, hot towels with essential oils and have very skilled nail technicians. Word of mouth is how we market-we are very busy."
Angela Guido
Daryl Christopher Wellness Salon And Day Spa
Boston, Massachusetts

"All our nail techs and employees wear the newest colors, and we teach them to talk up the new line. For instance, they talk about a specific ingredient that is good for the nail bed, etc. Lots of new spa products leave out harsh ingredients-we play up that fact and why product knowledge is a necessity."
Connie Lopez
Urban Salon
College Station, Texas

"We mostly market our nail services in-house. Considering all of the discount shops out there, it would be difficult to compete on price, so we choose to focus on offering special treatments quarterly. We post the offer throughout the salon as well as on our on phone's ‘on-hold' messages."
Jeffrey LaMorte
Jeffrey LaMorte Salons and Day Spas
Orland Park, Frankfort and Lemont, Illinois

"We offer complimentary mini manicures to our color service guests while they process. This introduces them to our nail services and gives our designers an opportunity to talk about other ones as well. We also do monthly and bi-monthly specials. For example, in February guests can purchase any nail service and receive an identical one at the same time for a friend for free. These appointments are only scheduled with our newest designers, giving them an opportunity to meet new clients, resulting in existing clients bringing someone who has never visited us before. We also sell our manicures and pedicures in bundles: buy three, get one free."
Sally Zarlinga
Lucia's...The Salon
Lyndhurst, Ohio

"Our monthly promotional calendar will have different plugs regarding the ease of having nail enhancements or different gift certificate ideas: ‘Add a paraffin treatment while your color processes.' ‘Get a new gem with your set this month.' ‘Protect your investment with Solar Oil every day, not just when you're in the salon,' are some of the ideas we share."
Sylvia Ali
The Finish Line
Bridgewater, Nova Scotia, Canada

"We really get great response when we do manicure and pedicure combo specials. We also send out postcards to our nail clients. We find it hard to generate new clients without relying on referrals, which are the best."
B. Corcoran
Shear Excellence
South Elgin, Illinois

"Seasons Salon and Spa is a member of the International Pedicure Association and has a Certified Master Pedicurist on staff. We have continuing education with our nail techs about recognizing nail disorders and skin disorders. Seasons has a autoclave in the salon and promotes safe pedicure and nail services. Our clients are very impressed when we start their service and the implements are opened from an sterilization pouch. The angle of promoting safe nail services has made our nail department as successful as the styling department. We have new clients tell us all the time that the word in the community is that we are the place to come for nail services."
Pamela Nystrom
Seasons Salon and Spa
Lexington, Kentucky