
Wella Announces the Finalists of Wella Trend Vision Awards
This year’s awards centered around the Monochromatic trend, which is rooted in minimalism and intentional by design.
We asked "Nailebrity" Elaine Watson, VP of Marketing and Global Education Director at Star Nail, to offer her solution to these real life manicure dramas.

On Elaine Watson's Instagram feed, she shared the designs she had done on her own hands in preparation for judging the UK's Nailympics.
"Nailebrity" Elaine Watson is the VP of Marketing and Global Education Director at Star Nail. Watson also judges high-profile nail competitions, works on-set for editorial and runway events, and has her fingers on the pulse of what's new with, well, fingers. And toes.
We asked her to weigh in on how to handle these real life nail crisis:
EMERGENCY: You are backstage, onset or with the bride minutes before the show starts or the walk down the aisle commences and your model, actress or nervous bride brushes against something and smudges her fresh paint. What do you do?
REMEDY: “If it is a minor smudge, break out the cuticle oil and get some lubrication on my finger so I can touch the nail and start smoothing the smudge out,” says Global Education Director of Star Nails Elaine Watson. “As kids, we were taught to lick our finger! This doesn't work in the pro world but cuticle oil does. If it is a bigger smudge and NO time to paint at all, glue on an embellishment. I always have hundreds of options with me. It could be as simple as some rhinestones, nail decal, full cover sticker- some solid colors, not designs.
EMERGENCY: You have a client who broke a nail. What wrap system do you recommend?
REMEDY: “If I have a client that called me and they need advice on how to fix it, quickly, themselves, I tell them to get ASP Wrap kit available at Sally's. When it is something I'm doing for them, I’ll use CuccioPro LED/ UV Gel. I find wraps aren't as strong as my newly formulated Hard Gel. I broke a nail last week, right down in my nail bed. It bled. To let it heal for two days, I applied a bridge over the crack, on top of the nail) with a dry acrylic ball (dry so it doesn't seep into the crack). This gave the cut two days to heal. It also immediately stops throbbing since the crackcan no longer move. After two days, the cut has healed so that there isn't any access to the blood stream and it no longer hurts. I prepped the nail, applied my Hard Gel and cured it. Now the nail is as good as new. I'm typing on it now!”
FASHION EMERGENCY: What is one important nail trend that every nail/beauty professional should be aware of for fall?
REAL-LIFE REMEDY: “One color on all ten nails is boring. For a little excitement, use two shades: as an accent color and one as the main shade. To amp it up, use more than two shades and sometimes on ONE nail. Mix fall nudes into the manicure. They play off the trendy ‘negative space’ without showing actual ‘empty space’. It's the difference between walking out of the house without foundation on your face or with foundation on your face. Negative space can be negative when you leave an imperfect natural nail clear. However, use a nude shade in the negative…and now you've got a professional look.”

This year’s awards centered around the Monochromatic trend, which is rooted in minimalism and intentional by design.
Haircare brand The Doux has launched “My Salon Empire,” a free-to-play salon management game on Roblox, helping the next generation celebrate the diversity of textured hair and explore salon entrepreneurship.

The show reported 30% attendance growth. It felt that way. This event for the southwest professional beauty community had heart, spice, and something for everyone.

Wella artists presented the Monochromatic trend movement, introduced new Pure Perfection color and Sebastian styling innovations, while the Wella team created interactive fun throughout Wella Studio in Los Angeles.

Dominique LyVar, an influential educator and artist, is remembered by those who loved him for his significant impact on the industry and contributions to the community.

Known for his buttery blondes and a technique for highlighting hair with more precision that he called chunking, Brad Johns died on August 27. His friend and fellow colorist, David Stanko, shares thoughts on his talented colleague and close friend.

As technology evolves at an accelerated rate, you want to make sure you have the best in your business toolkit to help you grow sales, motivate your team, communicate with your current and future clientele, and streamline your managerial tasks. The 2026 SALON TODAY Technology Solutions Guide is designed to help you navigate today's growing landscape of salon and spa technology. In this guide, you'll find a curated look at more than 50 of the latest software platforms, digital solutions, and innovative features to help you compare options and identify the best fit for your business.

The Davines Edit reflects the brand’s passion for people and planet.

RÜTE Wash introduces a shower cap designed specifically for crown washing, helping clients with hair extensions cleanse the scalp while protecting the lengths from water.

Premiere San Antonio Presented by SalonCentric returns for its fourth edition August 30-31 at the Henry B. González Convention Center, delivering its biggest and boldest event to date.

One-Day Personal and Professional Development Education Event for Beauty Professionals Set for October 25, 2026, at the Hilton Philadelphia City Avenue.

According to the report, people are moving away from copy-paste trends and toward community, using real experiences to develop a sense of taste and beauty that reflects who they are.

Hairstylists and barbers can showcase their creative and technical vision in two global categories with cash prizes and a chance to represent in Portugal.

The BBR Beauty Show featured a prominent speaker lineup including Lacy Redway, Karrueche Tran, Danessa Myricks, Chelley B., Sabrina Elba, Jessica Harris-Dupart, and more.

The Professional Beauty Association and Pivot Point team up to develop an ongoing study that measures the confidence of salon owners, stylists, school owners, and students.

This shared recognition celebrates the strength of industry collaboration in advancing professional mobility.

In Dubai, a salon visit isn’t an appointment. It’s a weekly routine, and clients can spend $800 to $1,400 a month on it, according to Gaurav Tripathi of MADI International. On October 6-8, 2026, the market behind those numbers opens its doors as Beautyworld Dubai marks its 30th edition at the Dubai World Trade Centre, bringing together distributors, brands, stylists and salon owners from all over the world.
Sponsored by BeautyWorld Dubai