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By collaborating with the National Coalition of Estheticians Association (NCEA), Licensify provides licensed estheticians with greater visibility while enabling brands to enforce precise license-type segmentation for professional-only products.
by Staff
October 13, 2025
On top of the BeautyAList social media/community platform is a powerful, multifaceted marketing engine for the industry, built around the Licensify Universal Digital ID.
Image from Pixabay
2 min to read
Licensify, the patented license-verification platform behind BeautyAList, has announced a strategic partnership with the National Coalition of Estheticians Association (NCEA). The collaboration provides licensed estheticians with greater visibility and recognition while enabling brands to enforce precise license-type segmentation for professional-only products.
Less friction, more revenue
Manual license checks may protect compliance, but they slow checkout and cost esthetic brands valuable revenue. Today’s consumers are savvy; if they discover a way into pro-only products, word spreads quickly. What starts as convenience becomes a credibility issue. Licensify solves both challenges—protecting compliance while maintaining a seamless buying experience.
From the partners
“This is the beginning of a new infrastructure for professional skincare,” said Dasha Minina, founder of Licensify and BeautyAList. “Automatic license verification has always been our foundation. Now, we’re giving brands the ability to segment by license type in real time so esthetician-only products can finally stay just that: esthetician-only.”
With the rise of hybrid brands, international distributors, and more professional beauty brands moving to direct-to-pro sales, the need for real-time credentialing has never been greater. Licensify and BeautyAList provide one of the industry’s largest verified networks of licensed professionals, real-time license monitoring, and seamless integration through OpenID Connect.
“For NCEA members, maintaining continuing education (CEs) for state licensure and NCEA Certified credential recertification will be a breeze with this tracking software. Skin care companies will save time by using Licensify to verify buyers of their professional products and who is using them,” said Susanne S. Warfield, Executive Director, NCEA.
What brands and distributors gain
No more manual vetting
Reduced consumer leakage into pro-only catalogs
Integrity preserved across channels with real-time license monitoring and license-type segmentation
What NCEA members gain
Verified digital badges for professional recognition
Automated CE reminders for licensure and recertification
Enhanced visibility on BeautyAList’s discovery tools
About NCEA
The National Coalition of Estheticians Association (NCEA) is the nation’s authority on raising the standards of education, providing the National Esthetician Certification–NCEA Certified credential, and continuing education.
About Licensify and BeautyAList
Licensify, the only patented license-verification platform for the professional beauty and wellness industry, powers real-time license checks, segmentation, and secure integrations for brands and distributors. Its sister company,BeautyAList, connects licensed professionals, clients, and brands through verified profiles, education, and digital credentialing.
Media Contact
Dasha Minina
Founder, Licensify & BeautyAList
dasha@licensify.io
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