Launched in 2007, the Be Curly System was developed for guests in need of a hair care ritual that could enhance, intensify and define waves and curls. The Be Curly four-step system includes: Be Curly Shampoo, Be Curly Conditioner, Be Curly Curl Enhancer, and now, the new Be Curly Style-Prep!
Launched in 2007, the Be Curly System was developed for guests in need of a hair care ritual that could enhance, intensify and define waves and curls. These products provide added moisture and definition to natural or permed curls. The Be Curly four-step system includes: Be Curly Shampoo, Be Curly Conditioner, Be Curly Curl Enhancer, and now, the new Be Curly Style-Prep.
Available in Aveda salons, spas and stores in January, Aveda Be Curly Style-Prep moisturizes and seals the cuticle to define curls and provide all-day frizz control. The lightweight formula sets a foundation for curly hair styles on both shampoo days and non-shampoo days, making styling easier for long-lasting curls.
This product adds a much needed moisturizing and defrizzing benefit to the Aveda Be Curly System.
This product contains hydrolyzed wheat protein and organic aloe blend, which expands when hair is wet and contracts when dry to enhance curl, or wave and control frizz all day long. It also contains organic babassu oil, baobab seed oil and macadamia nut to help seal, soften and moisturize hair. Style-Prep contains plant-derived cellulose and Guar bean to help maintain your client’s curly/wavy styles.
To use, work a small amount of the product in hands and apply through damp hair. To reactivate curl on non-shampoo days, dampen hair and apply. For more information about this product or the new Aveda Be Curly System, visit aveda.com or call 800-328-0849.
Mireya Villarreal, founder of From Chair to Boss™, is bringing together beauty industry leaders for a new one-day educational event designed to help salon professionals strengthen the business side of their careers. From Chair to Boss Live! will take place September 28 at the Hilton Oak Brook Hills Resort & Conference Center in Oak Brook, Illinois.
Salon owner, tech founder, and educator Universe Walker will bring her signature workshop, The Art of Dry Cutting, to Brooklyn on July 20, offering stylists a chance to deepen their understanding of shape, movement, texture, and dry cutting.
As part of our ongoing commitment to sharing resources that help beauty professionals stay informed, we thought it was worth introducing our audience to The Chatter and the unique perspective it brings to industry conversations.
Celebrating 60 years in haircare, Dippity-Do is honoring its styling heritage with its Girls with Curls collection, a reimagined Light Hold Gelée inspired by the brand's original 1965 styling gel.
Covet & Mane has expanded its Pro Color System with the launch of Color Boost Drops, completing what the company says is the first professional color system engineered specifically for hair extensions.
The 2026 Beauty Changes Lives Legacy Award has been awarded to Sam Villa for his trailblazing contribution, advocacy and mentorship that has profoundly transformed and elevated the professional beauty industry.
Curl Cult founder Janine Jarman, a hairstylist, salon owner, educator, and product creator, is opening a community investment round that gives hairdressers and clients the opportunity to own a stake in the company they helped grow.
Aura Salonware is proud to announce its 2026 scholarship recipients. This first-time scholarship in partnership with the Professional Beauty Association awarded three different scholarships to support beauty professionals at every point in their professional journey.
SalonCentric has announced its expansion into Alaska, marking the distributor’s presence across all 50 states and bringing additional access to professional beauty products, education and business support to licensed salon professionals in the region.
Though their Astronaut of Hope collection of brushes and clips, ERGO Styling Tools raises $33,000 to support HairToStay, the first and only national nonprofit dedicated to making scalp cooling treatments affordable for cancer patients.
At the America’s Beauty Show press conference—hosted in collaboration with Cosmetologists Chicago—these standout professionals were recognized for their contributions to the industry.
A full day of education for hairstylists and salon pros focused on pricing, personal branding, client experience, social media, and long-term career growth.