ECRU New York has established the ECRU New York Platinum Network, a global networking group of top decision-makers in professional beauty to support each other.

“The past couple of years created many new challenges for this industry," says Carmen DePasquale, CEO and Founder of ECRU New York. "We owe it to our clients to offer resources and ideas that help them become the very best version of who they can be.” A hairdresser at heart, DePasquale aims to harness the power of building a community of like-minded business owners who can network with others, share their challenges, and gain inspiration.

Exclusive and members-only, the ECRU New York Platinum Network offers members:

• Live and streamed global networking events

• Best-in-class educational support

• Backbar and stylist station support

• In-salon promotional events

• Digital/marketing assets

• Access to a community of key beauty business decision-makers

First Event Report

At the invitation-only debut event, hosted at the home of DePasquale, attendees discussed the most pressing issues they face today. The interactive talks featured speakers from ECRU New York who shared personal stories and as well as the company's strategies for adapting to the needs of today’s salon business. The day ended with guests feasting on homemade pizza and pasta.

ECRU New York will be hosting four events per year around the United States and streaming the exclusive networking forums for their salon clients globally.