Modern Salon
MenuMENU
SearchSEARCH

New Smoothing and Straightening Serum from David Evangelista

Celebrity Hairdresser David Evangelista announces a new addition to his line, this one to reduce blow dry time and for smoothing without formaldehyde.

Anne Moratto
Anne MorattoDirector of Brand Content Strategy, MODERN SALON and NAILS
Read Anne's Posts
March 1, 2013
New Smoothing and Straightening Serum from David Evangelista

 

1 min to read


Celebrity Hairdresser David Evangelista created the popular “Makeover Monday” segments on The Rosie O’Donnell show, where he received five Daytime Emmy nominations.  He has also created his eponymous hair care line "bottling" 20 years of experience into hair care treatments and formulas.

New Smoothing and Straightening Serum is a daily smoothing treatment with a blend of argan oil, hemp and vegetable protein, and features Vegetable Protein Technology to mimic Keratin.

Ad Loading...

--Humidity and frizz resistant.
--Keratin-free. Formaldehyde-free
--Blow dry in less time, coats hair for damage protection from blow drying
--Soft clean feel to hair

Usage: apply to towel dried, shampooed and conditioned hair. Use a nickel size for short hair; quarter size for long hair. Distribute evenly throughout hair. Blow dry smooth.

Learn more at www.HSN.com


More In The Know

Ad Loading...
A man cuts a man's hair
In The Know|Articles|Aug 6, 2026

In Dubai, Clients Visit the Salon Every Week. Here’s What That Market Can Teach You

In Dubai, a salon visit isn’t an appointment. It’s a weekly routine, and clients can spend $800 to $1,400 a month on it, according to Gaurav Tripathi of MADI International. On October 6-8, 2026, the market behind those numbers opens its doors as Beautyworld Dubai marks its 30th edition at the Dubai World Trade Centre, bringing together distributors, brands, stylists and salon owners from all over the world.

Sponsored by BeautyWorld Dubai

A woman with long brown hair, a black sleeveless blouse, and a beaded headband.
In The Know|Articles|Jul 2, 2026

Mireya Villarreal Announces From Chair to Boss Live, a New Business Education Event for Beauty Professionals

Mireya Villarreal, founder of From Chair to Boss™, is bringing together beauty industry leaders for a new one-day educational event designed to help salon professionals strengthen the business side of their careers. From Chair to Boss Live! will take place September 28 at the Hilton Oak Brook Hills Resort & Conference Center in Oak Brook, Illinois.

Ad Loading...
Ad Loading...