
Wella Announces the Finalists of Wella Trend Vision Awards
This year’s awards centered around the Monochromatic trend, which is rooted in minimalism and intentional by design.
Evolve Hair Goods and Services is touring the country to introduce salon and stylists to new products that help them tap into a whole new market. The Evolve Volumizer, available only in salons, is a unique hair integration system targeted to the 40 million women who are suffering from hair loss and thinning hair.

Learn about new markets, new products and new stylist techniques.
Evolve Hair Goods and Services is touring the country to introduce salon and stylists to new products that help them tap into a whole new market. The Evolve Volumizer, available only in salons, is a unique hair integration system targeted to the 40 million women who are suffering from hair loss and thinning hair.
Evolve provides certification training in a special three-day course. The next class is in Chicago, September 27-29 at the Marriott Suites O'Hare Airport. Anyone who contacts Evolve will be offered a special discount on the course fees.
You can call Evolve at 1-866-779-2880 to register or visit evolvinghair.com to get more class information.
Chicago September 27-28 class will cover:

Day 1: Installation techniques
Day 2: Advanced hair cutting. The Evolve haircutting system will not only improve your skill when cutting systems and extensions, it will improve your hair cutting overall.
Day 3: Communication skills and perfect business practices
“Until Evolve, salons really have not had the products needed to help women solve the growing problems of hair loss or thinning hair”, says Sue Hanson, president of Evolve Hair Goods and Services. “Now they do. It is new sales and a new market opportunity for salons to capture.”
These new consumers can become your customers when you offer them the Evolve Volumizer, the salon solution to hair loss and thinning hair. The Evolve Volumizer addresses all of the needs and wants a woman has for fuller, thicker, denser hair. It produces immediate results and requires no glue, no adhesives and no chemicals. It can also be integrated with extensions, to add length to your desired style. It can be worn for up to five weeks before being uninstalled and reinstalled. That’s repeat business.
New product will be unveiled at the Chicago class:

Evolve will be unveiling Evolve Extensions+ at their Chicago class. Evolve Extensions+ combine the ease and speed of tape-ins, with no glue or adhesives and the look and feel of a strand by strand. They are made with 100% Human Remy Cuticle Hair and have a Connection Base which lays completely flat and puts no stress on your hair. Evolve’s special Connection Points are beveled with a double rounded edge to prevent damage.
Visit evolvinghair.com for more information.

This year’s awards centered around the Monochromatic trend, which is rooted in minimalism and intentional by design.
Haircare brand The Doux has launched “My Salon Empire,” a free-to-play salon management game on Roblox, helping the next generation celebrate the diversity of textured hair and explore salon entrepreneurship.

The show reported 30% attendance growth. It felt that way. This event for the southwest professional beauty community had heart, spice, and something for everyone.

Wella artists presented the Monochromatic trend movement, introduced new Pure Perfection color and Sebastian styling innovations, while the Wella team created interactive fun throughout Wella Studio in Los Angeles.

Dominique LyVar, an influential educator and artist, is remembered by those who loved him for his significant impact on the industry and contributions to the community.

Known for his buttery blondes and a technique for highlighting hair with more precision that he called chunking, Brad Johns died on August 27. His friend and fellow colorist, David Stanko, shares thoughts on his talented colleague and close friend.

As technology evolves at an accelerated rate, you want to make sure you have the best in your business toolkit to help you grow sales, motivate your team, communicate with your current and future clientele, and streamline your managerial tasks. The 2026 SALON TODAY Technology Solutions Guide is designed to help you navigate today's growing landscape of salon and spa technology. In this guide, you'll find a curated look at more than 50 of the latest software platforms, digital solutions, and innovative features to help you compare options and identify the best fit for your business.

The Davines Edit reflects the brand’s passion for people and planet.

RÜTE Wash introduces a shower cap designed specifically for crown washing, helping clients with hair extensions cleanse the scalp while protecting the lengths from water.

Premiere San Antonio Presented by SalonCentric returns for its fourth edition August 30-31 at the Henry B. González Convention Center, delivering its biggest and boldest event to date.

One-Day Personal and Professional Development Education Event for Beauty Professionals Set for October 25, 2026, at the Hilton Philadelphia City Avenue.

According to the report, people are moving away from copy-paste trends and toward community, using real experiences to develop a sense of taste and beauty that reflects who they are.

Hairstylists and barbers can showcase their creative and technical vision in two global categories with cash prizes and a chance to represent in Portugal.

The BBR Beauty Show featured a prominent speaker lineup including Lacy Redway, Karrueche Tran, Danessa Myricks, Chelley B., Sabrina Elba, Jessica Harris-Dupart, and more.

The Professional Beauty Association and Pivot Point team up to develop an ongoing study that measures the confidence of salon owners, stylists, school owners, and students.

This shared recognition celebrates the strength of industry collaboration in advancing professional mobility.

In Dubai, a salon visit isn’t an appointment. It’s a weekly routine, and clients can spend $800 to $1,400 a month on it, according to Gaurav Tripathi of MADI International. On October 6-8, 2026, the market behind those numbers opens its doors as Beautyworld Dubai marks its 30th edition at the Dubai World Trade Centre, bringing together distributors, brands, stylists and salon owners from all over the world.
Sponsored by BeautyWorld Dubai