
At House of Wella New York Event, Wella Names the TrendVision North American Winners
Next stop, Portugal! These winners will represent North America at the Wella Destination Event in the Global TrendVision Awards.
NovaLash Announces a New Line of Eyelash Extensions – NovaMinx mix: soft, silky lashes that radiantly resemble real mink fur. These eyelash extensions boast all the benefits of real minx lashes—they’re glossy while being ...

NovaLash Announces a New Line of Eyelash Extensions – NovaMinx mix: soft, silky lashes that radiantly resemble real mink fur. These eyelash extensions boast all the benefits of real minx lashes—they’re glossy while being feathery lightweight—without the sanitary issues associated with animal hair. The soft, silky synthetic minx allows you to skip mascara altogether.
NovaMinx mix eyelash extensions come in an array of sizes, so you can pick the ones which best correspond to the natural lash length. The lashes stay put thanks to NovaLash’s award-winning, patent pending adhesive. Carefully applied in the exclusive NovaLash fashion (which involves varying the length and thickness of every lash for a born-with-it fit) the lashes are designed to correspond to the natural lash growth cycle, ensuring a long-lasting look that will never damage the real lashes.
Features:
Soft and supple texture
Extremely light weight
High gloss
Maintains curl when wet
Benefits:
Each novaMINX box is designed to contain the correct proportion of varying lengths for precise application of NovaLash’s 3 length bonding technique which works with the three phases of our own natural lash cycle. Bonding according to nature not only keeps lashes healthy but also provides longer lasting results while maintaining a natural sophisticated appearance for clients as their own lashes cycle out. Use with NovaLash’s Platinum Bond adhesive to achieve 4 weeks between maintenance appointments.
Can be marketed at higher price so helps increase revenues. We suggest pricing a full minx set at 20% higher than the regular set.
Quicker application time- When used with NovaLash’s glove technique and Platinum Bond, application time has been shown to decrease by at least 20 minutes, allowing our stylists to earn more per hour, schedule more appointments and achieve better client retention.
NovaLash’s unique production design allows for a more hygienic application.
For more information, visit novalash.com.

Next stop, Portugal! These winners will represent North America at the Wella Destination Event in the Global TrendVision Awards.

Stylists Yene Damtew and Jamal Edmonds launch Coil Event, a textured hair event for working stylists with hands-on education, live demonstrations, industry conversation, and networking.

Powered by mya, the zero-commission matchmaking tool connects clients with suite owners, setting a new tech benchmark in the salon suite industry.

A reimagined Press Conference and Official Show Launch will feature the artistry and creative direction of the Chrystofer Benson Artist Team, an exclusive first look at America’s Beauty Show 2027, and an invitation to EXPERIENCE the PULSE - The Heartbeat of the Professional Beauty Industry.
Maya Smith, CEO, Founder and Creative Director of haircare brand The Doux, sits down with Nicole to chat about the brand's new Roblox game, My Salon Empire, inspired by salon entrepreneurship and celebrating all hair textures.

This global competition celebrates the artistry, energy, and creative PULSE of the professional beauty community.

Sofia Vergara, Lucy Hale, Alison Brie, John Salley, Brian Austin Green and more honored the best achievements in Science Behind Beauty, Health & Wellness at this glittering event.

Stress was the factor respondents blamed most often when their skin worsened, cited by 54%, followed by diet at 37% and hormones at 35%.

This year’s awards centered around the Monochromatic trend, which is rooted in minimalism and intentional by design.
Haircare brand The Doux has launched “My Salon Empire,” a free-to-play salon management game on Roblox, helping the next generation celebrate the diversity of textured hair and explore salon entrepreneurship.

The show reported 30% attendance growth. It felt that way. This event for the southwest professional beauty community had heart, spice, and something for everyone.

Wella artists presented the Monochromatic trend movement, introduced new Pure Perfection color and Sebastian styling innovations, while the Wella team created interactive fun throughout Wella Studio in Los Angeles.

Dominique LyVar, an influential educator and artist, is remembered by those who loved him for his significant impact on the industry and contributions to the community.

Known for his buttery blondes and a technique for highlighting hair with more precision that he called chunking, Brad Johns died on August 27. His friend and fellow colorist, David Stanko, shares thoughts on his talented colleague and close friend.

As technology evolves at an accelerated rate, you want to make sure you have the best in your business toolkit to help you grow sales, motivate your team, communicate with your current and future clientele, and streamline your managerial tasks. The 2026 SALON TODAY Technology Solutions Guide is designed to help you navigate today's growing landscape of salon and spa technology. In this guide, you'll find a curated look at more than 50 of the latest software platforms, digital solutions, and innovative features to help you compare options and identify the best fit for your business.

The Davines Edit reflects the brand’s passion for people and planet.

RÜTE Wash introduces a shower cap designed specifically for crown washing, helping clients with hair extensions cleanse the scalp while protecting the lengths from water.