MENU
SEARCHControl and neutralize red and orange tones or correct unwanted warmth with this new product line.
Struggling with orange and red tonalities?(scroll down for formulas and looks)
Oligo Professionnel expands its Calura Permanent Shine Hair Color and Calura Gloss Demi-Permanent Liquid Hair Color with the introduction of its corrective color MATTE series.
Calura Permanent Shine Hair Color:
Exothermic Technology/Ammonia & PPD FREE/Pure Organic Essences & Keratin
Calura Gloss Demi-Permanent Liquid Hair Color:
ZERO Lift, Shine/Conditioning / Alcohol & PPD FREE
The New Matte series by Calura and Calura Gloss will leave you in control! These new shades will help you control or neutralize red and orange tones and correct unwanted warmth to create a natural result with cool and earthy tones.
AVAILABLE SHADES INCLUDE (In both permanent and demi-permanent categories):
Available shades of color.
BACKGROUND COLORS and APPLICATION
Background colors are 80% blue and 20% yellow and are available in both permanent and demi-permanent colors in levels 4 through 8. The best news? Any developer from the Calura Gloss and Calura Permanent collection work with this new series! Stylists can also respect standard processing times in both Calura Permanent and/or Calura Gloss series.
As for application, ask yourself, do you want to control or neutralize red and orange tones?
Forcontrolling, the recommendation is to intermix up to 25% of a Matte shade with any fashion shade. For neutralization and or color correction, the Matte shade may be used on its own.
Talented stylists such as @mikaatbhc and @sgoguenhair have used this corrective series and couldn’t be happier with the results. Here is some of their corrective work:
“The goal was to take her summer brunette/bronde and get ready for the fall. So I decided to go with the following formula: Calura Gloss 2oz. 4AG/4-13 + 1oz. 3Neutral + 7Vol.(2%) Calura Gloss Developer"
Before and after from @mikaatbhc
“The goal was to eliminate any warmth from her brunette, she wanted a cooler brunette look so I used this simple formula: Calura Gloss 6AG/6-13 + 7Vol(2%) Calura Gloss Lotion Developer."
Before and after from @sgoguenhair
To summarize, here are pro tips from @itsmrjladner, Oligo Professionnel’s Digital Creative Director:
1. Use this series to control or neutralize red and orange tones. For controlling warm tones, intermix up to 25% of a Matte shade with any fashion shade.
2. For neutralization or color correction, use the Matte shade on its own.
3. Intermix cool shades to enhance cool results or warm shades to control warm results.
With the new Matte Collection, you are in control. Remember to use the hashtags #matteincontrol and #mattebycalura to get featured. It’s all about control. For more fun formulations, click here!
Celebrating 60 years in haircare, Dippity-Do is honoring its styling heritage with its Girls with Curls collection, a reimagined Light Hold Gelée inspired by the brand's original 1965 styling gel.
Covet & Mane has expanded its Pro Color System with the launch of Color Boost Drops, completing what the company says is the first professional color system engineered specifically for hair extensions.
The 2026 Beauty Changes Lives Legacy Award has been awarded to Sam Villa for his trailblazing contribution, advocacy and mentorship that has profoundly transformed and elevated the professional beauty industry.
CND is relaunching its SHELLAC system with a new CND Visible Light Lamp, updated packaging, and an expanded shade offering.
Curl Cult founder Janine Jarman, a hairstylist, salon owner, educator, and product creator, is opening a community investment round that gives hairdressers and clients the opportunity to own a stake in the company they helped grow.
The night honored the artists and collections shaping the future of professional beauty during PBA NAHA 2026.
The ultra-lightweight, handle-free dryer is designed to reduce wrist strain while delivering powerful performance behind the chair.
Aura Salonware is proud to announce its 2026 scholarship recipients. This first-time scholarship in partnership with the Professional Beauty Association awarded three different scholarships to support beauty professionals at every point in their professional journey.
SalonCentric has announced its expansion into Alaska, marking the distributor’s presence across all 50 states and bringing additional access to professional beauty products, education and business support to licensed salon professionals in the region.
The 2026 Faces of Sola Visionaries encompass industry leaders driving innovation and meaningful change on their own terms.
Though their Astronaut of Hope collection of brushes and clips, ERGO Styling Tools raises $33,000 to support HairToStay, the first and only national nonprofit dedicated to making scalp cooling treatments affordable for cancer patients.
A new professional smoothing collection designed to help stylists control frizz and humidity while maintaining natural-looking results.
At the America’s Beauty Show press conference—hosted in collaboration with Cosmetologists Chicago—these standout professionals were recognized for their contributions to the industry.
A full day of education for hairstylists and salon pros focused on pricing, personal branding, client experience, social media, and long-term career growth.
A new report criticizes the regulations' impact against students and entrepreneurs.
As rich red-violet tones continue trending, the brand introduces two new demi shades designed for depth, shine, and dimensional color.
amika's new Stylist Circle is a community-first model designed to reflect and support the full spectrum of today's working stylists. Find out how you can join.
