
Wella Announces the Finalists of Wella Trend Vision Awards
This year’s awards centered around the Monochromatic trend, which is rooted in minimalism and intentional by design.
Be Infinite is a non-profit cosmetology apprenticeship program developed for marginalized communities utilizing trauma informed teaching and inclusive curriculum.

Vee Vargas (she/her/ella) is the creator and founder of Be Here, a luxury hair salon.
Recently launched in August, Be Infinite is an Oakland, CA-based non-profit cosmetology apprenticeship program developed for marginalized communities utilizing trauma informed teaching and inclusive curriculum. The mission of Be Infinite is to create a lasting impact for participants who will ultimately work in the professional beauty and hair industry. The plan is to ensure these professionals are paid an appropriate wage with benefits during educational training while investing in one-on-one trauma informed mentorship.
The launch of Be Infinite generated media attention across many local outlets including ABC News, KTVU, Kron 4, and spoke to people interested in the beauty industry who want to be part of our apprenticeship program.
On Giving Tuesday and every day, Be Infinite is focused on fundraising. First year budget expenses are based on the salary and benefits for two participants as well as overhead for facility usage (rent, utilities, and products used for services) and salary for a mentor/trainer. Fundraising targets are 20% in-kind and corporate sponsorships, with the remaining 80% consisting of individual and company donations.
The initial duration of the project, according to Be Infinite, is two years, the full life cycle of a cosmetology apprentice project to full licensure. At the one year mark, additional cycles and growth may be implemented based on the success of fundraising and continued support. Be Infinite's inclusive curriculum teaches beyond the industry standard and prepares participants for professional and personal growth.
Vee Vargas (she/her/ella) is the creator and founder of Be Here, a luxury hair salon. Having attended Riverside Community College and Vidal Sassoon for her foundational education, Vee now has over 12 years in the industry with an established clientele. In addition to her work running Be Here, Vee mentors survivors of sex trafficking through a trauma informed lens and volunteers with the Enneagram Prison Project. Vee’s vision of long term success includes providing and furthering opportunities for others within the intersectionality of her communities to heal, flourish, and thrive.

This year’s awards centered around the Monochromatic trend, which is rooted in minimalism and intentional by design.
Haircare brand The Doux has launched “My Salon Empire,” a free-to-play salon management game on Roblox, helping the next generation celebrate the diversity of textured hair and explore salon entrepreneurship.

The show reported 30% attendance growth. It felt that way. This event for the southwest professional beauty community had heart, spice, and something for everyone.

Wella artists presented the Monochromatic trend movement, introduced new Pure Perfection color and Sebastian styling innovations, while the Wella team created interactive fun throughout Wella Studio in Los Angeles.

Dominique LyVar, an influential educator and artist, is remembered by those who loved him for his significant impact on the industry and contributions to the community.

Known for his buttery blondes and a technique for highlighting hair with more precision that he called chunking, Brad Johns died on August 27. His friend and fellow colorist, David Stanko, shares thoughts on his talented colleague and close friend.

As technology evolves at an accelerated rate, you want to make sure you have the best in your business toolkit to help you grow sales, motivate your team, communicate with your current and future clientele, and streamline your managerial tasks. The 2026 SALON TODAY Technology Solutions Guide is designed to help you navigate today's growing landscape of salon and spa technology. In this guide, you'll find a curated look at more than 50 of the latest software platforms, digital solutions, and innovative features to help you compare options and identify the best fit for your business.

The Davines Edit reflects the brand’s passion for people and planet.

RÜTE Wash introduces a shower cap designed specifically for crown washing, helping clients with hair extensions cleanse the scalp while protecting the lengths from water.

Premiere San Antonio Presented by SalonCentric returns for its fourth edition August 30-31 at the Henry B. González Convention Center, delivering its biggest and boldest event to date.

One-Day Personal and Professional Development Education Event for Beauty Professionals Set for October 25, 2026, at the Hilton Philadelphia City Avenue.

According to the report, people are moving away from copy-paste trends and toward community, using real experiences to develop a sense of taste and beauty that reflects who they are.

Hairstylists and barbers can showcase their creative and technical vision in two global categories with cash prizes and a chance to represent in Portugal.

The BBR Beauty Show featured a prominent speaker lineup including Lacy Redway, Karrueche Tran, Danessa Myricks, Chelley B., Sabrina Elba, Jessica Harris-Dupart, and more.

The Professional Beauty Association and Pivot Point team up to develop an ongoing study that measures the confidence of salon owners, stylists, school owners, and students.

This shared recognition celebrates the strength of industry collaboration in advancing professional mobility.

In Dubai, a salon visit isn’t an appointment. It’s a weekly routine, and clients can spend $800 to $1,400 a month on it, according to Gaurav Tripathi of MADI International. On October 6-8, 2026, the market behind those numbers opens its doors as Beautyworld Dubai marks its 30th edition at the Dubai World Trade Centre, bringing together distributors, brands, stylists and salon owners from all over the world.
Sponsored by BeautyWorld Dubai