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OPI Partners with Coca-Cola for Nail Lacquer Launch

OPI Products Inc. has announced a partnership with The Coca-Cola Company for a new nail lacquer launch inspired by some Coke's most recognized brands.

Lauren Quick
Lauren QuickContributor
February 19, 2014
1 min to read


OPI Products Inc. has announced a partnership with The Coca-Cola Company for a new nail lacquer launch inspired by some Coke's most recognized brands.

Coca-Cola, Diet Coke, Coke Zero, Cherry Coke, Vanilla Coke, Sprite and Fanta will be some of the products that inspire the OPI line, which will launch internationally in June 2014. 

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"We're excited to partner with OPI, a preeminent nail polish brand with global reach and influence among our core target teen audience," says Kate Dwyer, group director worldwide licensing for The Coca-Cola Company. "Coca-Cola has a long history of collaborations with beauty and lifestyle brands to further connect with consumers and taste-makers in a way that is meaningful and relevant for them."

Team OPI has expressed excitement as well: "As the global leader in the professional nail industry, OPI is thrilled to partner with the world's top beverage company, The Coca-Cola Company," says OPI Co-Founder and Executive Vice President Suzi Weiss-Fischmann. "These two iconic brands truly deliver happiness in a bottle." 

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