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SEARCH’Oréal Professionnel Expands Hi:Richesse Hair Color
L'Oréal Professionnel's new Secret Dores by Hi:Richesse, a sub-brand of Richesse hair color, will arrive in salons in November with three golden shades accompanied by the Secret Dores Color Box containing "recipes" for the favorite gold formulas of three expert colorists. L'Oréal Prefessionnel Haircolor Ambassador Joel Warren of Warren Tricomi Salon in New York shares his Golden Safari technique, Nancy Braun of Christophe's in Beverly Hills reveals her Gems on a Crown and Jack Howard of ILO in Washington, D.C. offers his Forget-Me-Not formula. Secret Dores is available in Brown Sugar, Gingerbread and Crème Brulee.
According to L'Oréal Professionnel Vice President of Marketing Paul Schiraldi, "The Secret Dores Color Box gives colorists inside access to the world's great hair stylists with expert advice that cannot be found anywhere else." For more information on Secret Dores, visit www.lorealprofessionnel.com.
The new Secret Dores by Hi:Richesse shades from L'Oréal Professionnel will hit salons in November.
Known for his buttery blondes and a technique for highlighting hair with more precision that he called chunking, Brad Johns died on August 27. His friend and fellow colorist, David Stanko, shares thoughts on his talented colleague and close friend.
As technology evolves at an accelerated rate, you want to make sure you have the best in your business toolkit to help you grow sales, motivate your team, communicate with your current and future clientele, and streamline your managerial tasks. The 2026 SALON TODAY Technology Solutions Guide is designed to help you navigate today's growing landscape of salon and spa technology. In this guide, you'll find a curated look at more than 50 of the latest software platforms, digital solutions, and innovative features to help you compare options and identify the best fit for your business.
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