Oway is pleased to announce the latest addition to its team, Jo McKay, as the Global Color Creative Manager. A seasoned professional with more than 30 years of experience in the hairdressing industry, McKay will be bringing to the Italian company a wealth of expertise in technical education, strategic development and brand inspiration to elevate Oway's hair color offerings and foster growth across partners and additional POS.

"We are beyond thrilled to welcome Jo McKay to the Oway team as the Global Color Creative Manager. Her passion for impeccable, healthy hair coloring is surpassed only by the joy she received from teaching and supporting like-minded professionals to achieve outcomes they never thought possible," says Sharon Nykaza, Oway's USA General Manager. 

McKay will be making her USA debut at Oway's upcoming event, 'AGRI-LIFE'  February 18-19 in Chicago, Illinois, alongside The Oway Collective Team. In addition to showasing an inspiring taste of all that Oway offers in Care, Styling and Lifestyle, AGRI-LIFE will feature the U.S. debut of 'Customize Your Agricolor,' Oway's permanent hair color system. This system features a full range of infinite colors and combinations delivering unique resutls, all while minimizing product inventory, which are in line with Oway project values. To learn more, text 'event' to 833.500.OWAY.

With the company's desire to have a more direct and hands-on approach to reaching its customers, Oway US, now the exclusive authorized source for North America, continues to further their goal of creating the first global plastic-free community of salons and spas. 

About Oway: Oway is a biodynamic Agricosmetics brand for hair, skin and body, made in Bologna, Italy, and sold in salons and spas worldwide. For the first time in the professional beauty industry, Oway converted all containers into glass bottles and aluminum tubes in 2013. Their philosophy is that real beauty is plasti-free, and a circular lifestyle is the only way to preserve and protect our environment. To uphold these core principles, Oway uses only ultra-concentrated formulas made with a high percentage of plant-based and biodegradable ingredients, using biodynamic practices and reminaing carbon neutral. Their formulas are vegan, cruelty-free and fair-trade without sacrificing fashion-forward, high-quality results. 

About Jo McKay: Prior to joining Oway, Jo held prestigious roles, such as the Keune UK Master Color Ambassoador in the flagship salon in London. Her extensive experience also includes serving as an Aveda Hair Color Global Educator and key influencer, contributing to seasonal hair collections in 15 countries, including the UK and EMEA regions. Jo is renowned for her tailor-made technical hair color training, supporting individual stylists and teams in specific skill development to enhance their expertise.

Jo has diverse background in education, show work, photographic collections, and event platform creations. She is not only a proficient educator but also adept at teaching soical media to support hairstylists in building their online portfolios. Her commitment to supporting salons in growing their hair color business through motivation, inspiration and technical skill building sets her apart in the industry.

In addition to her professional achievements, Jo has a passion for photography and film, contributing to magazines, short films and theater productions, with her work featured in various publications.