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Paul Mitchell Big Night Out Campaign for Special Occasion Success
With the holidays underway, it's time to look ahead to spring special occasions. Paul Mitchell has put together the Big Night Out campaign of looks, products, marketing materials and more.
December 21, 2013
2 min to read
Special occasions are a multibillion dollar industry, and Paul Mitchell is making sure salons get invited to the party with Big Night Out, an integrated campaign to bring prom-â€goers, brides, and other party-â€goers into the salon.
The Big Night Out Campaign includes beautiful imagery and a social media component.
Paul Mitchell has created four exclusive, party-â€perfect looks that stylists can create in their salons. When stylists buy one of three select Neuro Tools, they will receive a free Salon Service kit that includes styling products, hair accessories, and the Big Night Out Style Guide. This guide features step-â€by-â€step instructions for creating the four Big Night Out looks in the salon, as well as business-â€building and merchandising tips and specially designed appointment cards. There will be more business-â€building, marketing and educational support available online for stylists at http://www.paulmitchellpro.com/bignightout.php, including an inspiring sizzle reel, how-â€to videos, and customizable Big Night Out social media graphics, press releases, and e-â€mail blasts to help salons reach their customers.
In addition, Paul Mitchell will reach out directly to consumers using the hashtag #DressUpPartyDown on social media, and an online contest supporting Big Night Out.
Salon guests can take home a piece of Paul Mitchell Big Night Out with "Get The Look" kits inspired by three of the four Paul Mitchell Big Night Out styles. These trios of travel-â€size stylers can be bundled to make a great gift with service, or can be retailed. Stylists who are interested in hands-â€on education on the four looks also have the option to book free Big Night Out in-â€salon classes through their Distributor Salon Consultants, who they can find at http://www.paulmitchellpro.com/distributors.php.
Paul Mitchell Big Night Out Collection Details:
Salon Service Style Kit: over $30 value, FREE with purchase of Neuro Smooth, Neuro Unclipped (rod, cone, or small cone) or Neuro Cell. • Sculpting Foam, 6.7 oz. • Freeze and Shine Super Spray, 8.5 oz. • Hot Off The Press, 6 oz. • 12 ombré bobby pins • 4 ombré hair ties • BIG NIGHT OUT STYLE GUIDE including: (4) exclusive looks with how-â€tos,
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